Whoever came up with the idiomatic expression “The devil’s in the details,” must have made a bad hotel choice or two in their lives. Since retiring from the travel public relations and marketing game, I notice an uptick in sloppy marketing efforts that are almost completely reliant on Google ads, OTAs, and the big tour operators. For hoteliers here in Greece, the lost opportunity costs of such reliance will eventually tell. It is with this eventuality in mind that I present the following.
hotel marketing
East Crete Region Hosts “Modern Trends in the Tourist Market”
The Economic Chamber of Greece Regional Department of Eastern Crete hosted an event, “Modern Trends in the Tourist Market,” which focused on suggested strategies for the upcoming touristic season.
Lighting the Dark Alley of Social Media ROI for Hotels
The most frequent criticism of social media as a marketing tool is the fact return on investment (ROI) is challenging to measure.
A Guide for Hotels: Simplifying Provider Selection
The job of the hotel director gets ever more complicated as traditional business is forced to adapt to the ever-changing marketing and technology innovations and services. However complicated these new tools and services may be though, age old business logic still applies.
EyeWide Digital Marketing Wins Big At the Greek Hospitality Awards 2018
EyeWide Digital Marketing participated in three categories at the 2018 Greek Hospitality Awards, and was distinguished in all at the Greek winning one Gold and two Silver awards.
The Reality of Hotel Website Conversion from FASTBOOKING
A new report out from FASTBOOKING reveals that the average hotel website conversion rate is only 2.2 %. The same report also tells us that the top 20 % of hotels convert at a rate of 5.6 %, while the bottom fifth only convert at a pitiful 0.3%. Clearly, the spread in between leaves a gulf of disparity. For hoteliers wanting to get a grip on how to bring their properties into optimization, this FASTBOOKING paper offers help.
FastBooking Report Reveals Recipe for Direct Distribution
A new report and a revealing graphic from FastBooking reminds us that hotelier uptake for using more and more advanced tools and strategies needs to be incremental. The report entitled “A guide for independent hotels: budget hotels, small luxury hotels, and hotel groups” shows how CRM and other energies need to work hand-in-hand with websites, social, SEO and SEM, email marketing, metasearch and other facets to spur direct bookings.
AccorHotels Acquires VeryChic
The anticipated AccorHotels acquisition of VeryChic is now complete according to the hotel chain. Now Accor can complete digital private sales of luxury hotel rooms and apartments, cruises, breaks, packages and more.
Snap Traveller White Paper Reveals the Secrets of Influence Marketing for Hoteliers
To celebrate the relaunch of its official site, redesigned as a network to build solid relationships between hotels, journalists and bloggers, Snap Traveller released an authoritative report on influence marketing and its role in the hospitality industry.
Preferred Hotel Group™ Releases 2014 Q1 Results
Global sales, marketing, and distribution provider Preferred Hotel Group™ has just released their first quarter 2014 revenue results. According to the report the group generated a 19 percent increase in reservations revenue for member hotels compared to last year’s figures. Other key findings of the report show increases in enrollments, spending, and repeat stays via the iPrefer guest loyalty program, and other initiatives. Preferred also added 29 new hotels to their stable of luxury stays worldwide.
Europe Hotels Get Thumbs Up from PWC for 2014
The PricewaterhouseCoopers (PWC) European Cities Hotel Forecast is out revealing high expectations for growth in the coming year. According to the report economic signals show 17 to 18 major cities in Europe, many suggested to benefit from the 2014 European forecast.
WIHP’s 2014 Marketing Bucket List
2014 brings with a new year great new possibilities in every industry. Travel not being the least of these, World Independent Hotels Promotion (WIHP) just compiled a Slideshare bucket list of benchmark hotel and marketing items not to overlook. This will be one of those years technology provides a fast forward effect for competitiveness, and […]
buuteeq Adds Expert Gas
Digital marketing startup for hotels buuteeq has announced having expanded their team with the addition of Karim Meghji as Chief Product Officer and VP of Engineering. The news of Meghji’s appointment, along with other staffing and product additions, comes at a time when buuteeq is rapidly expanding their reach globally.
Sabre Hospitality Solutions Boosts Europe Hotels Tools
Yesterday, Sabre Hospitality Solutions announced the expansion of their Internet marketing products and services across Europe with the launch of WebExpress. WebExpress, available for European, Middle Eastern, and Asian hotels, provides a managers and staff with a combination of tools for visibility and web traffic, and etc. Monique Jaspers-Wijn, vice president business development, EMEA, for […]
How Hotels Are Using Social Networks for More Bookings
Thousands of hotels around the world have active social media profiles, where they do more than building customer satisfaction by identifying customer problems, and answering to their questions and concerns. These hotels actively sell rooms, through special offers and promotions, offer giveaways and prizes, and see tangible ROI.
New Digital Service, Voyage PRide, Helps Hoteliers Play Catch Up
Argophilia Travel’s sister company, leading digital public relations and marketing firm Pamil Visions PR, has just announced having launched Voyage PRide business relationship practices. Designed to help businesses integrate all aspects of their customer relations via innovative social and PR practices, Voyage PRide is tailored to help hospitality businesses gain digital influence.
buuteeq Solution Gives Hotels Early Advantage
For new hotels, establishing an online footprint before they open their doors has never been so important. It’s vital that hotel operators generate buzz ahead of the big day, not only to ensure a house full of guests, but also so they can escape from the clutches of expensive OTAs garnishing their profits.
Flip.to Adds Regional Reps to Hospitality Equation
Flip.to, an amplified word of mouth innovator that helps hotels gain conversions via guest spreading the good word, has announced adding more North America sales execs.
More buuteeq Innovation, Already
buuteeq, the world’s first so called Digital Marketing System for Hotels, has just announced their most recent product enhancements. According to the startup, a new Design Concierge and buuteeq graphical facelift will greatly enhance hotelier on site conversions and ROI.
buuteeq Gets Another $10 Mil to Make “Right Idea”
Online marketing startup buuteeq, which we covered briefly some time back, has just announced having raised another $10 million in funding. The funding round, led by Madrona Venture Group and by Concur, brings buuteeq’s total capital raised to some $17 million thus far. Along with this news, the startup also announced the addition of Concur CEO, Steve Singh and Madrona Partner, and Tim Porter to the company’s board of directors.