SnapShot launched its third and most significant phase as a company, deploying the first hospitality data platform independent of brand or software providers.
A new report out from FASTBOOKING reveals that the average hotel website conversion rate is only 2.2 %. The same report also tells us that the top 20 % of hotels convert at a rate of 5.6 %, while the bottom fifth only convert at a pitiful 0.3%. Clearly, the spread in between leaves a gulf of disparity. For hoteliers wanting to get a grip on how to bring their properties into optimization, this FASTBOOKING paper offers help.
Marketing data company Adara has just released “traveler value score”, a tool that estimates an anonymous subject’s customer’s capacity to spend on travel and lodging. The news tool can help hoteliers pitch rooms and services more precisely, thereby elevating or optimizing revenues, according to the company. While the potential for filtering spending potential seems fantastic, there may be some stumbling blocks.
Travelport announces new integration features as the company gets a new lease on life from investors. Travelport’s leading edge GDS technology is in need of an update, as worldwide travel becomes far more competitive. Blackstone Group’s reservation portal forgoes $2.6 billion in mature loans for now. Will the company integrate and expand its global business?