Argophilia Travel’s sister company, leading digital public relations and marketing firm Pamil Visions PR, has just announced having launched Voyage PRide business relationship practices. Designed to help businesses integrate all aspects of their customer relations via innovative social and PR practices, Voyage PRide is tailored to help hospitality businesses gain digital influence.
Taking advantage of Voyage PRide, small hotel chains and independent hotel owners, as well as digital travel startups, can quickly ramp up their digital efforts, increase visibility, and gain a foothold in the ever quickening digital and mobile space.
According to the announcement, recent Pamil Visions’ in house research determined travelers consult more social media than they do review sites when making traveling decisions. In keeping with the studies which show close relationships being more trusted, social media and community are far more effective influences as a whole.
Before a client books a hotel, the study clearly showed travel guides as secondary or correlated incentives for decision making. As for the decision to use travel startups or apps, those decisions follow more impulse based criteria. For instance app adaptation by customers tends to follow a two fold incentive model. In this model social networking and traditional digital influences play equal roles.
Voyage PRide is designed to integrate all aspects of public relations and innovative social practices to build profitable customer relationships and catch those businesses left behind in the race to digital up with their competitors. The service, to be led by a team of travel PR and social media experts, and will offer a range of integrated professional services that extend beyond traditional public relations and social media management outreach and engagement, to also include business development, content marketing and more. Mihaela Lica Butler (above left), Founder and Senior Partner at Pamil Visions PR, offered this comment via the firm’s news release:
“Travel and hospitality businesses need to adapt to a constantly changing environment, and greater customer demand. We saw a need to expand our existing travel and hospitality practice with an integrated offering that addresses the needs of modern businesses and puts them in the best light in front of today’s savvy travelers.”
Listed below are some of the key features of this new service:
- Content strategy that aligns marketing and sales content with customer needs
- Search and content optimization and content marketing solutions
- Social strategy and social community management
- Influencer engagement and activation
- Personalized interactions based on customer needs and social profiles
- Relevant brand information in monthly bulletins or press releases
- ROI-focused social media and PR campaigns
With a deep understanding of the travel and hospitality industry rooted in a decade of performance-driven expertise, Pamil Visions helps businesses in need to identify the best channels for their specific travel and hospitality efforts, to engage targeted communities, send the pertinent messages, and for narrowly focusing need and expectations.
Pamil Visions PR is an international boutique agency, providing a range of professional services including public relations, social media, and content management and optimization to small and mid-sized businesses all over the world. Pamil Visions works closely with customers to deliver measurable PR campaigns that build brands and reputations. The company specializes in hospitality and travel PR. Past and current client roster includes global players like Stay.com, Grafetee , Magnuson Hotels, Global Hotel Exchange, as well as a number of independent hotels from around the world. For more information, visit Pamil Visions official website, or check the pulse of the industry at Everything PR, a public relations news site managed by the agency.