Whoever came up with the idiomatic expression “The devil’s in the details,” must have made a bad hotel choice or two in their lives. Since retiring from the travel public relations and marketing game, I notice an uptick in sloppy marketing efforts that are almost completely reliant on Google ads, OTAs, and the big tour operators. For hoteliers here in Greece, the lost opportunity costs of such reliance will eventually tell. It is with this eventuality in mind that I present the following.
The Economic Chamber of Greece Regional Department of Eastern Crete hosted an event, “Modern Trends in the Tourist Market,” which focused on suggested strategies for the upcoming touristic season.
The most frequent criticism of social media as a marketing tool is the fact return on investment (ROI) is challenging to measure.
The job of the hotel director gets ever more complicated as traditional business is forced to adapt to the ever-changing marketing and technology innovations and services. However complicated these new tools and services may be though, age old business logic still applies.
EyeWide Digital Marketing participated in three categories at the 2018 Greek Hospitality Awards, and was distinguished in all at the Greek winning one Gold and two Silver awards.
A new report out from FASTBOOKING reveals that the average hotel website conversion rate is only 2.2 %. The same report also tells us that the top 20 % of hotels convert at a rate of 5.6 %, while the bottom fifth only convert at a pitiful 0.3%. Clearly, the spread in between leaves a gulf of disparity. For hoteliers wanting to get a grip on how to bring their properties into optimization, this FASTBOOKING paper offers help.
A new report and a revealing graphic from FastBooking reminds us that hotelier uptake for using more and more advanced tools and strategies needs to be incremental. The report entitled “A guide for independent hotels: budget hotels, small luxury hotels, and hotel groups” shows how CRM and other energies need to work hand-in-hand with websites, social, SEO and SEM, email marketing, metasearch and other facets to spur direct bookings.
The anticipated AccorHotels acquisition of VeryChic is now complete according to the hotel chain. Now Accor can complete digital private sales of luxury hotel rooms and apartments, cruises, breaks, packages and more.
To celebrate the relaunch of its official site, redesigned as a network to build solid relationships between hotels, journalists and bloggers, Snap Traveller released an authoritative report on influence marketing and its role in the hospitality industry.
Global sales, marketing, and distribution provider Preferred Hotel Group™ has just released their first quarter 2014 revenue results. According to the report the group generated a 19 percent increase in reservations revenue for member hotels compared to last year’s figures. Other key findings of the report show increases in enrollments, spending, and repeat stays via the iPrefer guest loyalty program, and other initiatives. Preferred also added 29 new hotels to their stable of luxury stays worldwide.
The PricewaterhouseCoopers (PWC) European Cities Hotel Forecast is out revealing high expectations for growth in the coming year. According to the report economic signals show 17 to 18 major cities in Europe, many suggested to benefit from the 2014 European forecast.
2014 brings with a new year great new possibilities in every industry. Travel not being the least of these, World Independent Hotels Promotion (WIHP) just compiled a Slideshare bucket list of benchmark hotel and marketing items not to overlook. This will be one of those years technology provides a fast forward effect for competitiveness, and […]
Digital marketing startup for hotels buuteeq has announced having expanded their team with the addition of Karim Meghji as Chief Product Officer and VP of Engineering. The news of Meghji’s appointment, along with other staffing and product additions, comes at a time when buuteeq is rapidly expanding their reach globally.
Yesterday, Sabre Hospitality Solutions announced the expansion of their Internet marketing products and services across Europe with the launch of WebExpress. WebExpress, available for European, Middle Eastern, and Asian hotels, provides a managers and staff with a combination of tools for visibility and web traffic, and etc. Monique Jaspers-Wijn, vice president business development, EMEA, for […]
Thousands of hotels around the world have active social media profiles, where they do more than building customer satisfaction by identifying customer problems, and answering to their questions and concerns. These hotels actively sell rooms, through special offers and promotions, offer giveaways and prizes, and see tangible ROI.