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hotel marketing

RevitUp.direct and 4-star Esperas Santorini Hotel Celebrate Two-year Partnership

2023-05-26 by Argophilia Travel News

RevitUp

RevitUp.direct and 4-star Esperas Santorini Hotel marked a two-year, highly successful collaboration in May.

Tags: Crete hotels, Esperas Santorini Hotel, hotel management, hotel marketing, hotel revenue, hotel revenue tech, RevitUP, RevitUp.direct, Santorini hotels

A PR “Thank You” for Abaton Island Resort & Spa

2022-09-28 by Phil Butler

Abaton Island Resort & Spa

How did Abaton Island Resort & Spa become a hot trend in Google Search? It’s not magic, even though PR is a mystery to Cretans.

Tags: Abaton, Abaton Island, Abaton Island Resort & Spa, Crete hotels, Crete resorts, famous hotels, Forbes Vanity Fair, Google Trends, Greece hotels, hotel marketing, hotel PR, hotel publicity, hotel stories, marketing, PR moves, public relations, publicity strategies, regional trends, search trends, stunning PR

RevitUp Now 1st Exclusive Partner of HolidayCheck in Greece and Cyprus

2022-09-27 by Phil Butler

RevitUp announces becoming the first exclusive partner of one of the tourism industry’s biggest players, HolidayCheck in Greece and Cyprus.

Tags: booking platforms, Cyprus hospitality, Cyprus hotels, Cyprus tourism, Greece, Greece hotels, Greece tourism, hotel bookings, hotel marketing, hotel news, RevitUP, tourism

ZentrumHub Announces Strategic Partnership With WIHP Hotel Marketing

2022-05-31 by Argophilia Travel News

 ZentrumHub, a leading Hotel aggregator API specialist, and WIHP, the Hotel marketing specialists, today announced a strategic partnership that will enable ZentrumHub’ customers to get easy access to metasearch channels and engines like Google Hotel Ads, TripAdvisor, Trivago, Bing Hotel Ads, etc. With WIHP’s Meta I/O solution, ZentrumHub customers will now be able to better monitor […]

Tags: hotel marketing, Hotel rooms, hotel tech, marketing, metasearch, search, WIHP, WIHP Hotels, ZentrumHub

OTA Insight & Revitup.direct Offer “Power of Data for Hotels” June 7-9

2022-05-28 by Aleksandr Shatskih

ibis Styles Heraklion Central

Revitup.direct, in collaboration with OTA Insight, will be presenting “The Power of Data for Hotels” at three locations on Crete.

Tags: Bookings, Crete events, Crete Hoteliers, Crete hotels, hotel marketing, hotel profits, hotel revenue, hotels, OTA Insight, OTAs, RevitUp.direct

Hotelising Cranks Up Digital Marketing Services Offer

2021-07-31 by Aleksandr Shatskih

Hotelising logo

Hotelising has announced having added digital marketing services to its offerings for tourism and hospitality companies.

Tags: digital marketing, Hospitality marketing, hospitality news, hospitality tech, hotel marketing, Hotelising, Katerina Petropoulo, Katerina Petropoulou, Trastelis Group

How Too Much Reliance On Technology Can Ruin Hospitality for Good

2021-07-18 by Phil Butler

Porto Bay Rio

The COVID-19 pandemic has not changed everything. Hospitality will always be about people, and experiences. The front desk must stay.

Tags: American Hotel & Lodging Association, Binu Mathews, Chip Rogers, concierge, Deloitte, desk clerk, front desk, guest preferences, hospitality trends, HospitalityNet, hotel marketing, hotel tech, Hotrec, IDS Next, Magnani Caruso Dutton, marketing, OpenKey, tech, Vikram Oberoi

Cloudbeds Ranks EyeWide Among the World’s Top 50 Hotel Digital Marketing Agencies

2021-06-28 by Argophilia Travel News

EyeWide Top 50

EyeWide Digital Marketing is among the top 50 agencies according to a list compiled by hospitality management platform Cloudbeds.

Tags: Cloudbeds, EyeWide, EyeWide Digital, EyeWide Digital Marketing, hotel marketing, hotels, Minas Liapakis, World hotels, world's best

RevitUp.direct Online Sales for 2021 Reach 2019 Levels

2021-06-27 by Argophilia Travel News

RevitUp.direct

RevitUp.direct is helping clients hotels achieve 2019 level prices and volume for 2021 by evolving into an even more efficient service.

Tags: digital marketing, digital services, Greece hotels, hotel marketing, hotel revenue, Hotel rooms, hotels direct, marketing tools, online hotels, online sales, RevitUP, RevitUp.direct, room sales

Expert Viewpoints: Hospitality 2021 and Beyond

2020-11-27 by Phil Butler

future

Argophilia Travel News connects with RevitUp’s Business Development Manager Nikos Giokas to get his take on the event, and on the new normal the industry is adapting to.

Tags: Alexa von Tobel, brand.com, EyeWide Digital Marketing, hotel management, hotel marketing, hotels, Nikos Giokas, RevitUP

Coming Up December 1st: Hospitality Marketplace #Justpitchit

2020-11-23 by Phil Butler

Funnel TV

December 1st – 4th, forty travel and hospitality companies will meet online at the Hospitality Marketplace: Just Pitch It online event.

Tags: EyeWide Digital Marketing, FunnelTV, Hospitality Marketplace, hotel marketing, hotel tech, hotel technology, Hyperguest, Justpitchit, Linkedinlive, Minas Liapakis, Palladium Hotel Group, technology, technology solutions, Travel Singularity

Hotels’ Meeting Rooms as Xmas Corporate Headquarters 2020

2020-11-21 by Aleksandr Shatskih

hotel lobby

The Hospitality industry is counting down the days until the end of lockdown 2.0, but this Christmas Season will be completely different. Here’s a look at some innovative ideas.

Tags: Christmas 2020, hospitality industry, Hospitality marketing, hotel marketing, hotel tech, meetings, MICE, Royal Lancaster London, Tomasz Janczak, travel

Hotel Marketing Post Pandemic: Being Human Before Counting Beans

2020-05-21 by Phil Butler

Post Pandemic Marketing

Using Sweden COVID-19 booking advice as clickbait, is absolutely the wrong strategy in a post pandemic world.

Tags: Coronavirus 2019, coronavirus deaths, COVID-19 cancellations, CRM, eHotelier, Europe hotels, Forbes, HospitalityNet, hotel marketing, Juanjo Rodriguez, Lidköping Stadshotellet, Marc Rollan Serrano, RevPAR, startups, staycation, Sweden coronavirus, Sweden hotels, The Hotel Network, TopHotelNews

Hospitality Beyond COVID-19: Early Advice from the Industry’s Best

2020-03-14 by Phil Butler

Post Coronavirus

Greece’s tourism sector is in big trouble over the COVID-19 pandemic. With more and more countries instituting level 3 travel advisories for Europe, the country’s early tourism season is badly affected. Just emerging from a horrendous economic crisis, Greece offers us a litmus test for worldwide destinations in crisis. What needs to happen now is […]

Tags: Avvio, COVID-19, Duetto, Europe hotels, Greece hotel, Greece hotels, Guestline, hotel marketing, MSC Cruises, Norwegian Cruise Line, scenario planning, STR, STR Inc., thomas cook, TUI, Woody Wade, World Economic Forum

1st Masterclass by the Heraklion Hoteliers Association – Fundamentals of Marketing in 2020 – To Take Place at the Chamber of Commerce of Heraklion

2020-02-07 by Argophilia Travel News

Heraklion Hoteliers Association

The Heraklion Hoteliers Association, along with EyeWide Digital Marketing, and RevitUp will hold the first masterclass for hoteliers.

Tags: Crete hotel, Crete hotels, Heraklion events, Heraklion Hoteliers Association, Heraklion hotels, Heraklion room, Heraklion travel, hotel marketing

RevitUp to Take Part in the Hospitality Expo Cyprus 2020

2020-01-23 by Argophilia Travel News

RevitUp

EyeWide Digital Marketing Agency will be participating in the 1st International Hospitality Expo Cyprus 2020.

Tags: Cyprus, EyeWide Digital Marketing, Hospitality Expo Cyprus 2020, hotel management, hotel marketing, NIcosia events, RevitUP

RevitUP Revenue Catalyst Shines at Athens 100% Hotel Show

2019-11-20 by Phil Butler

RevitUP

This past week in Athens, EyeWide Digital Hotel Marketing and Cyprus-based Plarino Hotel Management Services launched RevitUP at the 100% Hotel Show held November 15-18 at Athens’ MEC Paianias Exhibition Center. EyeWide, a leading European hotel marketing firm, partnered with Cyprus based Plarino, in order to create a unique hotel revenue enhancement. The holistic hotel revenue […]

Tags: channel management, EyeWide Digital, EyeWide Digital Marketing, hotel bookings, hotel management, hotel marketing, hotel marketing technology, hotel revenue, hotel room sales, hotel sales, hotel sales technology, hotel tech, HotelTechReport, Humble Digital, Plarino, Plarino Hotel Management Services, Revelier, RevitUP, vacation rooms, Xotel

EyeWide and Helix Imageworks Raise 3D Rendering Bar for Hoteliers

2019-10-14 by Phil Butler

Helix

EyeWide Digital Marketing and Helix Imageworks signed a strategic partnership to provide essential audience engagement for future hotels.

Tags: 3D, 3D modeling, 3D rendering, EyeWide, EyeWide Digital Marketing, Helix Imageworks, hotel design, hotel experience, hotel marketing, hotels, Kostas Pamfilos, Minas Liapakis

Hotel Marketing: Yes, Social Media Influencers are Still “In”

2019-08-22 by Phil Butler

Lady Gaga a top Social Media Influencers

This report reveals for hoteliers a much better guide to social media influencers, and into the marketing strategies that work.

Tags: Brian Solis, Buzz & Go, hospitality influencers, Hospitality Net, hotel influencers, hotel marketing, hotel PR, influencer marketing, Jeff Bullas, Lady Gaga, Larry Mogelonsky, Lee Oden, marketing, marketing funnel, media outreach, PR, social influencers, social media

Is the 2019 Crete Tourism Season a 112 Booking Emergency?

2019-07-08 by Phil Butler

Kissamos

A report on the state of the Crete hospitality market which will show key flaws in the strategies in place to serve this tourism destination.

Tags: crete, Crete hotels, Crete resorts, dynamic packaging, EyeWide Digital Marketing Agency, Greek hotels, hotel marketing, hotels, Minas Liapakis, thomas cook, travel package, TUI, TUI Group

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Why We Embrace AI

At Argophilia, we believe in using every tool at our disposal to bring you the stories that matter. You may notice a certain precision in our data analysis, a specific flair in our visuals, or a rapid turnaround on complex topics. That is no accident—it is the result of our rampant use of artificial intelligence.

We use Gemini to help synthesize data, structure our reporting, and ensure our news remains as sharp as the reality we cover. When it comes to our imagery, we rely on the creative power of Midjourney and NightCafe, unless otherwise noted in our editorial credits.

We are not apologetic for this. In a fast-moving world, these tools allow us to focus on what really counts: investigating the issues, giving a voice to the marginalized, and maintaining the journalistic integrity you expect from us. We see AI not as a replacement for human judgment, but as an engine that amplifies our ability to inform, analyze, and tell the truth about our island and beyond.

We are writers and journalists first—but we are proud to be tech-enabled ones, too.

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Stories of Interest

The Six Pufferfish Species Found in Greek Waters

2026-07-08 By Mihaela Lica Butler

From the infamous Silver-cheeked Toadfish, whose powerful bite and deadly toxin have made headlines across the Mediterranean, to tiny deep-water species that most swimmers will never encounter, these invasive fish are now part of Greece’s marine life.

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Search Intensifies After Missing Spearfisher’s Gear Found Off Frangokastello

2026-07-08 By Manuel Santos

A Frontex thermal drone and multiple vessels search for a 65-year-old missing spearfisherman in Crete after his gear was found 5 nautical miles offshore.

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Luxury Cruise Ship Silver Nova Makes First Visit to Heraklion

2026-07-08 By Argophilia Travel News

Heraklion welcomed a new addition to its growing cruise portfolio this week as the luxury cruise ship Silver Nova made its first-ever visit to the Cretan capital. The maiden call was marked by the traditional plaque exchange ceremony aboard the vessel, attended by representatives of the Heraklion Port Authority, the Hellenic Coast Guard, and the […]

Chania market reopening 2026

Chania Municipal Market Targets September Reopening After Years of Restoration

2026-07-08 By Iorgos Pappas

Chania’s restored Municipal Market is expected to reopen in September, with shop owners beginning work on their premises during July.

Heraklion restaurants

Heraklion Restaurants See Plenty of Visitors but Less Spending This Summer

2026-07-08 By Victoria Udrea

Heraklion’s hospitality sector says visitor numbers remain strong, but cautious spending and rising costs are squeezing restaurant businesses.

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