Whoever came up with the idiomatic expression “The devil’s in the details,” must have made a bad hotel choice or two in their lives. Since retiring from the travel public relations and marketing game, I notice an uptick in sloppy marketing efforts that are almost completely reliant on Google ads, OTAs, and the big tour operators. For hoteliers here in Greece, the lost opportunity costs of such reliance will eventually tell. It is with this eventuality in mind that I present the following.
According to a report from the Greek National Tourism Organization (GNTO) in the UK & Ireland, pre-sale tourist bookings for 2019 from the United Kingdom to Greece are up by 10 percent over last year. GNTO officials attribute some of the growth to gaining popularity of Greek ski resorts.
In further news from ITB Berlin, the Sani Resort, located in Halkidiki, northern Greece, was named Best Family Hotel at the Connoisseur Circle Hospitality Awards 2018, a ceremony that took place recently at ITB Berlin.
A bit of a funny info bit here. Looking at all the news today we ran across a fantastic new place to visit, represented by a fantastic PR company, with an even more fantastic gala event to draw your attention to it. The other day the founders of Aman Villas, Miltos Kambourides and Katerina Katopis, at Amanzoe attended a swanky press gig for just about anybody who is anybody in hospitality journalism. Funny, Argo Travel News is the first to tell you about these marvelous villas.