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The New TripAdvisor Looks Like Evil Genius to Me

2018-09-19 by Phil Butler

Stephen Kaufer

TripAdvisor has just unveiled a new site/mobile experience launching in late 2018 that may dramatically effect the digital travel landscape.

Tags: OTA's, Social, social media, travel tech, travel tools, TripAdvisor

Lighting the Dark Alley of Social Media ROI for Hotels

2018-09-12 by Phil Butler

Dark Alley

The most frequent criticism of social media as a marketing tool is the fact return on investment (ROI) is challenging to measure.

Tags: Bookings, hotel marketing, hotel revenue, hotels, media relations, ROI, Social, social medfia

Starwood Hotels & Resorts: The Luxury You’d Expect

2011-10-19 by Phil Butler

Luxury Collection Destination Guides

Starwood Hotels’ Luxury Collection Hotels & Resorts has released a limited edition US destination guide published by Assouline. Part of a set of bound books, the luxuriously crafted books show off the Luxury Collection’s most exquisite properties around the world.

Tags: American Airlines, city guides, Expedia, Facebook, Google Travel, Hotel guides, Luxury Collection, Luxury Collection Hotels & Resorts, Luxury Hotels, Orbitz, Sheraton, Social, Starwood, tourism, tourists, travel guides




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