This report reveals for hoteliers a much better guide to social media influencers, and into the marketing strategies that work.
social media
The New TripAdvisor Looks Like Evil Genius to Me
TripAdvisor has just unveiled a new site/mobile experience launching in late 2018 that may dramatically effect the digital travel landscape.
eDigitalResearch Numbers Show Expedia Social Prowess
With over 4 million “likes” on its Facebook profile, Expedia is now in second place among travel brands just beneath KLM. Expedia’s expanded benchmark numbers in results from eDigitalResearch, show the travel giant topping the Google+ league table to gain in excess of 2.5 million news followers in half a year.
Thomas Cook Goes to “Go-To” Digital Gurus
adds digital gurus from around the social/digital web to their advisory board. According to news from TravelMole, hiring marketing guru Remo Masala from Kuoni set the tone for TC’s ongoing upramp into digital.
Brandwatch Report on Social Listening a Head Turner for Hospitality
Brandwatch, the most powerful social media monitoring and analytics tool we’ve found, just released their travel and hospitality report for 2014 – Social Listening & the Tourism Industry: A Snapshot. The detailed report amounts to the first of its kind primer for travel executives to understand the impacts of social media on traveler decision making.
Crete’s Most Fabulous Instagram Shares
Scanning Instagram via the app and Twitter this morning we found some of the most amazing imagery of the majestic island of Crete. For your viewing and sharing pleasure, here’s April’s best Instagram stuff from the Mediterranean island.
Thomas Cook Engages Socially With @TCOffers
For those in the travel and tourism industry still doubting the power of social media to convert, Thomas Cook is sending out its latest holiday offers via Twitter in what it claims is an ‘industry first’. @TCOffers tweets the best holiday and other offers via the various Thomas Cook enterprises. According to the news from the […]
SPIRIT Slovenia: Headed Into a Traveler Experiential Mode
A story at The Independent Balkan News Agency this week tells of the Slovenia Tourism Board altering their tourism marketing strategy to one more personalized, and hopefully more effective. According to Hari Stefanatos, the Slovenian government has opted for storytelling in the first person for their 2014-2015 campaigning.
Hook-Up With A Roommate Anywhere with Social Media
No matter where you are headed to school, finding a roommate is all about stress until the moment you connect all the dots. Reducing the conflict and the time needed to hook up with the right mate, location, and other variables is something social media can be leveraged to accomplish these days.
How Hotels Are Using Social Networks for More Bookings
Thousands of hotels around the world have active social media profiles, where they do more than building customer satisfaction by identifying customer problems, and answering to their questions and concerns. These hotels actively sell rooms, through special offers and promotions, offer giveaways and prizes, and see tangible ROI.
New Digital Service, Voyage PRide, Helps Hoteliers Play Catch Up
Argophilia Travel’s sister company, leading digital public relations and marketing firm Pamil Visions PR, has just announced having launched Voyage PRide business relationship practices. Designed to help businesses integrate all aspects of their customer relations via innovative social and PR practices, Voyage PRide is tailored to help hospitality businesses gain digital influence.
Flip.to Hopes to Create “Buzz” Machine for Hotels
Not many companies have so effectively tackled the language barrier online, not even in travel. News from Flip.to last week tells of not only translating for guests, but interesting benefits for hoteliers too, namely conversions. Flip.to may just have figured a refined way to pay guests and hoteliers.
Eye for Travel Hong Kong Coming Up
Mobile is the emerging trend worldwide, but nowhere more critical than for the Asia travel marketing. Coming next month Eye for Travel will present Social Media and Mobile in Travel Asia 2012, a conference aimed at profitability in this space.
Azerbaijan Tourism Ministry Needs Uplifting
Azerbaijan is one of the most progressive tourist destinations in the world since the outpouring of interest after Eurovision. As an indicator of just how quickly things are ramping up there, Azerbaijan’s Minister of Culture and Tourism, Abulfaz Garayev, just announced this morning the his agency’s need for tourism professionals.
Tourism Companies Get Customized Social Media Services
Public relations agencies Mirror Communications and PRwave International have partnered to design customized social media packages for the tourism industry, aiming to help small and medium sized companies in this segment better tap in the potential of the community they target.