Whoever came up with the idiomatic expression “The devil’s in the details,” must have made a bad hotel choice or two in their lives. Since retiring from the travel public relations and marketing game, I notice an uptick in sloppy marketing efforts that are almost completely reliant on Google ads, OTAs, and the big tour operators. For hoteliers here in Greece, the lost opportunity costs of such reliance will eventually tell. It is with this eventuality in mind that I present the following.
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Sports Events 365 Launches Hungarian Website for Worldwide Tickets
Sports Events 365, the international provider of tickets to sports and music events worldwide, has launched its service in Hungary.
hotelBrain and Other Smart Ideas to Transform Greek Hospitality
hotelBrain, Greece’s largest hotel management company, has taken aim on ramping up the branding and management of existing hotels. With Greek tourism revenues and economies at the forefront of the resurfacing economy there, the marketing company with gray matter shows promise in a land of largely unwired hotels. With some additives, this management firm could […]
Travel Media Group Launches Edgy Marketing Tool
In travel technology news, Travel Media Group has just launched Travel Media Interactive, a so called next generation marketing and reputation management tool. A division of Dominion Enterprises, TMG is targeted at online marketing solutions for the travel industry.
Best Western Recognized As Web-Mobile Leader
Best Western International has just been named a 2010 web performance Silver Award winner by Compuware Corporation. Compuware’s Best of the Web Awards revealed Best Western and several other leading companies as leading edge Internet players.
Eastern Europe Digital Engagement 2010 – Lithuania
If you surf to Lithuania’s online country portal you will be enthralled with just how pretty and refined that country’s online presence is. As websites go, their portal is nearly perfect for engaging visitors and imparting crucial information. However, closer scrutiny reveals an all too common missing link between the tools of engagement, and the actual commitment needed.