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Winners and Losers of the Crete Hospitality Games

2018-12-12 by Phil Butler

Perivolia outside Chania

Whoever came up with the idiomatic expression “The devil’s in the details,” must have made a bad hotel choice or two in their lives. Since retiring from the travel public relations and marketing game, I notice an uptick in sloppy marketing efforts that are almost completely reliant on Google ads, OTAs, and the big tour operators. For hoteliers here in Greece, the lost opportunity costs of such reliance will eventually tell. It is with this eventuality in mind that I present the following.

Tags: Aquila Atlantis Hotel, Crete resorts, Crete travel, Delena Mountain Resort, Dessole Dolphin Bay Resort, Expedia, Galaxy Hotel Iraklio, Google Maps, Google PageSpeed, Google SERPs, Greece resorts, hotel marketing, Kineticdesign, marketing, mobile websites, Nelios, Nelios Marketing, OTA's, TripAdvisor, websites

Sports Events 365 Launches Hungarian Website for Worldwide Tickets

2018-12-04 by Argophilia Travel News

SportsEvents365

Sports Events 365, the international provider of tickets to sports and music events worldwide, has launched its service in Hungary.

Tags: Events 365, Hungary sports, sporting events, sports, Sports Events 365, sports tickets, ticket agency, ticketing website, websites

hotelBrain and Other Smart Ideas to Transform Greek Hospitality

2014-08-05 by Phil Butler

HotelBrain landing page

hotelBrain, Greece’s largest hotel management company, has taken aim on ramping up the branding and management of existing hotels. With Greek tourism revenues and economies at the forefront of the resurfacing economy there, the marketing company with gray matter shows promise in a land of largely unwired hotels. With some additives, this management firm could […]

Tags: Balkans hotels, Greece hotels, hotel revenue, hotel websites, Magnuson Hotels, Panos Paleologos, websites, WIHP, World Travel Awards, WTA

Travel Media Group Launches Edgy Marketing Tool

2011-07-13 by Phil Butler

Who is really connected?

In travel technology news, Travel Media Group has just launched Travel Media Interactive, a so called next generation marketing and reputation management tool. A division of Dominion Enterprises, TMG is targeted at online marketing solutions for the travel industry.

Tags: +, boating, booking tools, Bookings, CMS, digital media, Dominion Enterprises, hosting, hotel tools, hotels, Jose Baerga, marketing, media, reputation management, SEO, tourism, travel market, Travel Media Group, travel tools, websites

Best Western Recognized As Web-Mobile Leader

2011-05-27 by Delia Gavrilescu

Best Western landing page

Best Western International has just been named a 2010 web performance Silver Award winner by Compuware Corporation. Compuware’s Best of the Web Awards revealed Best Western and several other leading companies as leading edge Internet players.

Tags: Best Western, Bruce Reading, Compuware, Gomez, Gomez benchmark, hotel, hotel bookings, hotel sites, hotels, hotels online, online booking, online hotels, Scott Gibson, website testing, websites, World hotels

Eastern Europe Digital Engagement 2010 – Lithuania

2010-11-30 by Phil Butler

Official website of Lithuania

If you surf to Lithuania’s online country portal you will be enthralled with just how pretty and refined that country’s online presence is. As websites go, their portal is nearly perfect for engaging visitors and imparting crucial information. However, closer scrutiny reveals an all too common missing link between the tools of engagement, and the actual commitment needed.

Tags: . YouTube, Brian Solis, Digital Europe, digitally aware, Eastern Europe, Engage, Europe, Facebook, Lithuania, Lithuania Facebook, Lithuania online, Lithuania Twitter, Lithuania YouTube Channel, modern websites, social media, Twitter, Web 2.0, websites




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