Whoever came up with the idiomatic expression “The devil’s in the details,” must have made a bad hotel choice or two in their lives. Since retiring from the travel public relations and marketing game, I notice an uptick in sloppy marketing efforts that are almost completely reliant on Google ads, OTAs, and the big tour operators. For hoteliers here in Greece, the lost opportunity costs of such reliance will eventually tell. It is with this eventuality in mind that I present the following.
TripAdvisor has just unveiled a new site/mobile experience launching in late 2018 that may dramatically effect the digital travel landscape.
A new and innovative online platform I ran across is taking aim at mitigating negative hotel guest reviews. MyGuestXP connects any hotel Wi-Fi systems, allowing hotel management to step in before negative reviews hit websites like TripAdvisor.
Greek technology company Travelotopos has just announced a new cooperation with CarMates, a new car rental company in Greece and Cyprus. News of the cooperation in between Travelotopos and the agency connected to RentalCars of the platform booking.com promises a new competitive dynamic for a small Cyprus startup company. But there may be more to the Travelotopos story than meets the eye.
Greece is among the “Most Excellent” global tourism destinations that have the highest percentage of TripAdvisor Certificate of Excellence recipients, according to TripAdvisor®, the leading travel planning and booking site.
TripAdvisor’s Top 25 Destinations of Europe 2018 were just announced, and Crete now sits at prestigious No. 4. However, us Minoans take great offense at not being chosen number one, since we gave you roads, usable toilets, and the world’s greatest EVER jewelry.
TripAdvisor®, the travel planning and booking site, today announced the winners of its Travelers’ Choice® awards for Beaches.
TripAdvisor shares its top travel trend report for the experiences segment. TripAdvisor bookings data revealed that iconic sites remain wildly popular, while travelers are expanding their horizons and bringing growth to new, non-traditional and experiential categories.
With hundreds of choices as to where to stay on Crete, one of the best ways to choose is to read and compare reviews before booking. Given the swath of worldwide hotels reviewed by TripAdvisor, we thought we’d save readers and potential travelers a bit of time sorting things out for themselves.
Avantio is the first vacation rental management software to join forces with Receptio powered by SysPay, a payment institution specialized in the hospitality industry.
According to Anna Rufo, head of display sales at TripAdvisor, more people now use the world famous review site to book their vacations to Greece, than ever.
TripAdvisor has announced the acquisition of tech startup ZeTrip, and travel journal app Rove. Apparently, the semi-stagnant market for high tech travel tools, has been rekindled.
When Google acquired ITA flight software a couple of years back, a group of competitors went ballistic warning of unfair practices by the Internet search and ad giant. Most people back then blew off what FairSearch was contending, this author included. As it turns out, a half dozen court cases won and a lot of water under the hotel search bridge, and potential guests really have no choice at all. Google has rigged the hotel booking game into an ad recommendation one.
Tripbod, a travel community that lets travelers connect with local experts, has been acquired by TripAdvisor.
According to a report (PDF) from greenlight recently TripAdvisor, Booking.com, and Laterooms now dominate the three most crucial search and social sectors of online visibility in the UK. Greenlight’s analysis of the top 15 brands across the online billboard showed not only each’s relative position to competitors, but just how seriously businesses engage via PPC, SEO, and social media means.