The job of the hotel director gets ever more complicated as traditional business is forced to adapt to the ever-changing marketing and technology innovations and services. However complicated these new tools and services may be though, age old business logic still applies.
The Reality of Hotel Website Conversion from FASTBOOKING
A new report out from FASTBOOKING reveals that the average hotel website conversion rate is only 2.2 %. The same report also tells us that the top 20 % of hotels convert at a rate of 5.6 %, while the bottom fifth only convert at a pitiful 0.3%. Clearly, the spread in between leaves a gulf of disparity. For hoteliers wanting to get a grip on how to bring their properties into optimization, this FASTBOOKING paper offers help.
FastBooking Report Reveals Recipe for Direct Distribution
A new report and a revealing graphic from FastBooking reminds us that hotelier uptake for using more and more advanced tools and strategies needs to be incremental. The report entitled “A guide for independent hotels: budget hotels, small luxury hotels, and hotel groups” shows how CRM and other energies need to work hand-in-hand with websites, social, SEO and SEM, email marketing, metasearch and other facets to spur direct bookings.