Argophilia

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hotel bookings

RevitUP Revenue Catalyst Shines at Athens 100% Hotel Show

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This past week in Athens, EyeWide Digital Hotel Marketing and Cyprus-based Plarino Hotel Management Services launched RevitUP at the 100% Hotel Show held November 15-18 at Athens’ MEC Paianias Exhibition Center. EyeWide, a leading European hotel marketing firm, partnered with Cyprus based Plarino, in order to create a unique hotel revenue enhancement. The holistic hotel revenue […]

Davinci TS CEO Says His Company Is Delivering “Next” Group Bookings

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Davinci Travel System (Davinci TS), an online B2B platform for booking and managing group hotel reservations, is rapidly gaining traction internationally. In just two years, the Prague-based start-up has exceeded the benchmark of 5,000 partner group hotels in 900+ European cities and over 70+ tour operators. The company’s main goal is to become number one […]

The Reality of Hotel Website Conversion from FASTBOOKING

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A new report out from FASTBOOKING reveals that the average hotel website conversion rate is only 2.2 %. The same report also tells us that the top 20 % of hotels convert at a rate of 5.6 %, while the bottom fifth only convert at a pitiful 0.3%. Clearly, the spread in between leaves a gulf of disparity. For hoteliers wanting to get a grip on how to bring their properties into optimization, this FASTBOOKING paper offers help.  

FastBooking Report Reveals Recipe for Direct Distribution

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A new report and a revealing graphic from FastBooking reminds us that hotelier uptake for using more and more advanced tools and strategies needs to be incremental. The report entitled “A guide for independent hotels: budget hotels, small luxury hotels, and hotel groups” shows how CRM and other energies need to work hand-in-hand with websites, social, SEO and SEM, email marketing, metasearch and other facets to spur direct bookings.