Argophilia Travel News

Bringing Eastern Europe closer to your heart. Sometimes we look at the world too.

hotel bookings

Davinci TS CEO Says His Company Is Delivering “Next” Group Bookings

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Davinci Travel System (Davinci TS), an online B2B platform for booking and managing group hotel reservations, is rapidly gaining traction internationally. In just two years, the Prague-based start-up has exceeded the benchmark of 5,000 partner group hotels in 900+ European cities and over 70+ tour operators. The company’s main goal is to become number one […]

The Reality of Hotel Website Conversion from FASTBOOKING

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A new report out from FASTBOOKING reveals that the average hotel website conversion rate is only 2.2 %. The same report also tells us that the top 20 % of hotels convert at a rate of 5.6 %, while the bottom fifth only convert at a pitiful 0.3%. Clearly, the spread in between leaves a gulf of disparity. For hoteliers wanting to get a grip on how to bring their properties into optimization, this FASTBOOKING paper offers help.  

FastBooking Report Reveals Recipe for Direct Distribution

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A new report and a revealing graphic from FastBooking reminds us that hotelier uptake for using more and more advanced tools and strategies needs to be incremental. The report entitled “A guide for independent hotels: budget hotels, small luxury hotels, and hotel groups” shows how CRM and other energies need to work hand-in-hand with websites, social, SEO and SEM, email marketing, metasearch and other facets to spur direct bookings.

How Should Travel Professionals Use Big Data?

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HotelsPro, a technology and reservation solutions provider for travel industry professionals and a brand of the world’s leading travel and accommodation supplier MetGlobal Group of Companies, announced the key points about the accurate and efficient usage of big data which enable travel professionals to touch the customers properly.

“We Told You!” The Arrival of Your Mobile Guest

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Across the spectrum of travel businesses the paradigm shift to mobile now takes on acute significance. From online travel agencies, hoteliers, travel agents, and the business side of the travel industry, the inevitability of the mobile customer has arrived. Fortunately for a good many travel entities, preparations were made to adapt to this shift. However, the majority of businesses worldwide now find themselves behind the proverbial 8-ball. To all the businesses we’ve suggested convert, that milestone we predicted has arrived. Don’t say we didn’t tell you so.

Scorecard: Winners in the UK Online Hotel Game

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According to a report (PDF) from greenlight recently TripAdvisor, Booking.com, and Laterooms now dominate the three most crucial search and social sectors of online visibility in the UK. Greenlight’s analysis of the top 15 brands across the online billboard showed not only each’s relative position to competitors, but just how seriously businesses engage via PPC, SEO, and social media means.