Whoever came up with the idiomatic expression “The devil’s in the details,” must have made a bad hotel choice or two in their lives. Since retiring from the travel public relations and marketing game, I notice an uptick in sloppy marketing efforts that are almost completely reliant on Google ads, OTAs, and the big tour operators. For hoteliers here in Greece, the lost opportunity costs of such reliance will eventually tell. It is with this eventuality in mind that I present the following.
The folks at Google are trying to solve for “X” again with a Google Maps feature called “Mapping Thanksgiving.”
For the geographer or climatologist among you out there, Google has helped develop a fascinating time-lapse view of our planet. Just released today, the stunning perspective via Google Earth, and in collaboration with Time, NASA, and the USGS, offers the most comprehensive view of our planet over time ever.
Just last week, Google added yet another new upgrade to its mapping platform, announcing that the app now carries data for 38 of the most popular ski resorts across Canada and the United States.
Google Hotel Finder has finally rolled out some of its much-anticipated ‘innovation’, in the form of a new search parameter than allows us to search for hotels by travel time from key attractions and destinations