Trivago, a leading global hotel metasearch, announced the winners of its annual Trivago Awards to recognize and reward this year’s top-rated and top-performing properties on the search platform. These awards are the highest endorsement Trivago gives to hotels, in recognition of their achievements in customer service and metasearch marketing throughout the year. Johannes Thomas, Trivago […]
Travel Technology
New Research Shows Travel Buyers Not Enamored With Tech
According to research from the Business Travel Show, travel buyers are still not convinced of the efficacy of next-generation technology. The research shows that fully one fifth of the 134 European buyers polled believe that by 2022, bots, Blockchain and alternative realities (AR, VR, MR, XR) will ‘significantly improve booking, saving time and money. Conversely, more […]
A Prescription for Recovering from Our Marketing Disease
Digital communications has for too long been reclassified as only a function of marketing. Public relations communicators should have been in the lead all along.
Google Maps Helps You Roll-on Thanksgiving Travel
The folks at Google are trying to solve for “X” again with a Google Maps feature called “Mapping Thanksgiving.”
On RezBS and Supporting Local Businesses
RezBS is breathing new life back into Caribbean excursions by providing seamless booking capabilities for small businesses.
Berlin Startup Mapify Conjures $1 Million in Seed Funding
Berlin social travel startup Mapify has announced raising $1 million in seed funding from U.S. and Europe-based funds and angel investors.
Airbnb Challenger DOA: No Chance to Resussitate
The little talked about (until it failed) “Airbnb killer” – Wimdu is going belly up. The startup launched back in 2011 has announced it will “cease operating by the end of 2018.” The German company counts 100 employees located in Berlin and Lisbon. The startup founded by serial entrepreneurs Arne Bleckwenn and Hinrich Dreiling was […]
OTAScanner Goes Live for Hoteliers Looking to Optimize Revenue
Greek digital marketing company AboutHotelier has just launched a new hotel rate shopping and intelligence platform called OTAScanner. According to the news from the agency, the tool helps hoteliers scrutinize their revenue management strategies for optimized profitability.
SiteMinder Aims to School Crete Hoteliers on Best Practices
SiteMinder, a leading cloud platform for the global hotel industry, will travel to Crete to meet with local hoteliers and advise them on best practices in global distribution.
Hoteliers, HTTPS Is Imperative!
Besides being an SEO ranking factor, HTTPS is an imperative for user’s peace of mind. Sites marked “not secure” in Chrome may loose vistors and ROI.
The New TripAdvisor Looks Like Evil Genius to Me
TripAdvisor has just unveiled a new site/mobile experience launching in late 2018 that may dramatically effect the digital travel landscape.
MyGuestXP Provides Curative for Negative Hotel Reviews
A new and innovative online platform I ran across is taking aim at mitigating negative hotel guest reviews. MyGuestXP connects any hotel Wi-Fi systems, allowing hotel management to step in before negative reviews hit websites like TripAdvisor.