EyeWide Digital Marketing and Helix Imageworks signed a strategic partnership to provide essential audience engagement for future hotels.
Travel Technology
The Case of Which? Versus TripAdvisor: A View You Should Read
A BBC story the other day has cast a bigger shadow on the world’s most trusted travel review entity, TripAdvisor. The lead in to BBC’s coverage begins with “TripAdvisor has hit back at allegations that it is failing to stop a flood of fake reviews that artificially boost hotel ratings.” Here’s a dissenting view the […]
RateHawk Launches in Greek, Hungarian, Romanian and Bulgarian
RateHawk.com has just introduced a fully localized version of its platform for the Greek, Hungarian, Romanian and Bulgarian markets.
Fever Startup Snags Another $35 Million in Funding
Fever has raised $35 million in Series D funding led by Rabuten Capital, Accel, Atresmedia, and others. The question is, will it be enough?
Webjet and Travelport Announce New Long-term Technology Partnership
Travelport has been awarded a new long-term technology contract by Australia and New Zealand’s top online travel agency, Webjet.
Airbnb Reports Online Rentals Lifting Greek Economy $1.4 billion in 2018
The Greek economy benefited from Airbnb by 1.4 billion US dollars in 2018, the online rental platform pointed out in statistics released for over 30 countries.
Expedia’s Etiquette Study: Manners Fundamental for Travel Experience
Today Expedia.com® released results of its 2019 Airplane and Hotel Etiquette Study, which showed good manners vital for travel experience.
Trivago Awards 2019 Reveals Top 30 Greece Hotels
Trivago, a leading global hotel metasearch, announced the winners of its annual Trivago Awards to recognize and reward this year’s top-rated and top-performing properties on the search platform. These awards are the highest endorsement Trivago gives to hotels, in recognition of their achievements in customer service and metasearch marketing throughout the year. Johannes Thomas, Trivago […]
New Research Shows Travel Buyers Not Enamored With Tech
According to research from the Business Travel Show, travel buyers are still not convinced of the efficacy of next-generation technology. The research shows that fully one fifth of the 134 European buyers polled believe that by 2022, bots, Blockchain and alternative realities (AR, VR, MR, XR) will ‘significantly improve booking, saving time and money. Conversely, more […]
A Prescription for Recovering from Our Marketing Disease
Digital communications has for too long been reclassified as only a function of marketing. Public relations communicators should have been in the lead all along.
Google Maps Helps You Roll-on Thanksgiving Travel
The folks at Google are trying to solve for “X” again with a Google Maps feature called “Mapping Thanksgiving.”
On RezBS and Supporting Local Businesses
RezBS is breathing new life back into Caribbean excursions by providing seamless booking capabilities for small businesses.