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The Reality of Hotel Website Conversion from FASTBOOKING

2018-01-19 by Phil Butler

A new report out from FASTBOOKING reveals that the average hotel website conversion rate is only 2.2 %. The same report also tells us that the top 20 % of hotels convert at a rate of 5.6 %, while the bottom fifth only convert at a pitiful 0.3%. Clearly, the spread in between leaves a gulf of disparity. For hoteliers wanting to get a grip on how to bring their properties into optimization, this FASTBOOKING paper offers help.  

Tags: Bookings, FastBooking, hotel bookings, hotel conversion, hotel conversion rates, hotel data, hotel marketing, hotel website, Jean-Louis Boss, RevPAR, website bookings, website conversions




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