A BBC story the other day has cast a bigger shadow on the world’s most trusted travel review entity, TripAdvisor. The lead in to BBC’s coverage begins with “TripAdvisor has hit back at allegations that it is failing to stop a flood of fake reviews that artificially boost hotel ratings.” Here’s a dissenting view the […]
A new and innovative online platform I ran across is taking aim at mitigating negative hotel guest reviews. MyGuestXP connects any hotel Wi-Fi systems, allowing hotel management to step in before negative reviews hit websites like TripAdvisor.
Booking.com just revealed their “Best of Booking’s Best” – the accommodations according to some 20 million real, relevant and recent customer reviews. The list provides summer travelers with more insight into the best places to visit and stay in the world.
RealHolidayReports has been purchased by UK holiday review site Sunshine.co.uk. The online travel agency says the acquisition was for better informing clients about holidays.
Hospitality firms with online presence can introduce and sell their products not only to actual customers directly, but also to the networks reached by customer feedback. More people reading customer reviews means a wider market reach, as any people use travel review websites in planning trips and sharing travel experiences. It’s been shown that three quarters of online travelers use three or more travel review websites before final booking. But there’s a problem…