In another expansive move, Priceline Group, the largest online travel agent in the US, will invest $500 million in China’s biggest online travel entity Ctrip.
Priceline buying restaurant reservation website OpenTable for $2.6 billion shows the expansion of the hospitality space growing ever more competitive. It was only a matter of time until restaurants became a bigger part of the tourism mix. If ever there were an “all in one” travel company emerging, Priceline may have just bid Sayonara! to its competition.
Digital marketing startup for hotels buuteeq has announced having expanded their team with the addition of Karim Meghji as Chief Product Officer and VP of Engineering. The news of Meghji’s appointment, along with other staffing and product additions, comes at a time when buuteeq is rapidly expanding their reach globally.
For new hotels, establishing an online footprint before they open their doors has never been so important. It’s vital that hotel operators generate buzz ahead of the big day, not only to ensure a house full of guests, but also so they can escape from the clutches of expensive OTAs garnishing their profits.
A federal lawsuit naming the likes of Expedia, Orbitz, Booking.com, Travelocity, Trump International Hotels Management, Intercontinental, Kimpton, Sabre Holdings, Priceline, Marriott, Starwood, and Hilton alleges the companies conspired to fix hotel room prices. According to the news from Reuters, the suit claims the travel giants did so in an effort to fend off competition from smaller online retailers.
News from budding marketing marvel buuteeq suggests their dital marketing system (DMS) for independent hotels is gaining momentum. Powering online reservartions online, on mobile, and via social media, the startup launched back in 2011 is now engaging hoteliers across 15 countries.