A new and innovative online platform I ran across is taking aim at mitigating negative hotel guest reviews. MyGuestXP connects any hotel Wi-Fi systems, allowing hotel management to step in before negative reviews hit websites like TripAdvisor.
The most frequent criticism of social media as a marketing tool is the fact return on investment (ROI) is challenging to measure.
You own a business associated with hospitality, let’s say a restaurant, for instance. The digital craze is, obviously, something you’ve at least heard about. But just how do social media, blogging, search engine marketing (SEM), and other advanced connectivity channels help your business? Is there a real return on investment from this “social” space? There seem to be more questions about the social sphere than answers, no?
buuteeq, the world’s first so called Digital Marketing System for Hotels, has just announced their most recent product enhancements. According to the startup, a new Design Concierge and buuteeq graphical facelift will greatly enhance hotelier on site conversions and ROI.
Not many companies have so effectively tackled the language barrier online, not even in travel. News from Flip.to last week tells of not only translating for guests, but interesting benefits for hoteliers too, namely conversions. Flip.to may just have figured a refined way to pay guests and hoteliers.
World Independent Hotels Promotion (WIHP) has just announced a sweet partnership with leading meta comparison site Trivago, one which could end up being a sort of strategic masterpiece. Testing their so called DirectPack ad platform with Trivago, WIHP’s test hotels achieved a 10x ROI with no sweat, according to WIHP’s Marketing experts. The implications of this news may not be readily obvious, we suggest you read on.