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ROI

MyGuestXP Provides Curative for Negative Hotel Reviews

2018-09-14 by Phil Butler

A new and innovative online platform I ran across is taking aim at mitigating negative hotel guest reviews. MyGuestXP connects any hotel Wi-Fi systems, allowing hotel management to step in before negative reviews hit websites like TripAdvisor.

Tags: Arday Ardayfio, Guest Satisfaction, hotel bookings, hotel reviews, hotels, MyGuestXP, PR, ROI, TripAdvisor

Lighting the Dark Alley of Social Media ROI for Hotels

2018-09-12 by Phil Butler

Dark Alley

The most frequent criticism of social media as a marketing tool is the fact return on investment (ROI) is challenging to measure.

Tags: Bookings, hotel marketing, hotel revenue, hotels, media relations, ROI, Social, social medfia

Social Media 101 for Restaurateurs: Getting and Giving the Business

2013-05-28 by Phil Butler

Facebook 101 for Restaurants

You own a business associated with hospitality, let’s say a restaurant, for instance. The digital craze is, obviously, something you’ve at least heard about. But just how do social media, blogging, search engine marketing (SEM), and other advanced connectivity channels help your business? Is there a real return on investment from this “social” space? There seem to be more questions about the social sphere than answers, no?

Tags: advertising, Brian Solis, Edelman, hospitality ads, hospitality PR, marketing, Pamil Visions, Richard Edelman, ROI, tourism channels, travel ads, travel marketing, travel PR

More buuteeq Innovation, Already

2012-11-09 by Phil Butler

buuteeq tells it like it is

buuteeq, the world’s first so called Digital Marketing System for Hotels, has just announced their most recent product enhancements. According to the startup, a new Design Concierge and buuteeq graphical facelift will greatly enhance hotelier on site conversions and ROI.

Tags: Canyon Villa, hotel marketing, hotel sites, hotel tools, Li-An Lodge, marketing online, online travel, ROI

Flip.to Hopes to Create “Buzz” Machine for Hotels

2012-10-31 by Phil Butler

Cushy Hotel ROI for Seven

Not many companies have so effectively tackled the language barrier online, not even in travel. News from Flip.to last week tells of not only translating for guests, but interesting benefits for hoteliers too, namely conversions. Flip.to may just have figured a refined way to pay guests and hoteliers.

Tags: brand tools, Elegancia Hotels, Hotel ROI, Hotelier tools, ROI, social marketing, social media, WIHP Hotels

WIHP’s DirectPack & Trivago – Direct Bookings Imminent?

2012-10-02 by Phil Butler

trivago

World Independent Hotels Promotion (WIHP) has just announced a sweet partnership with leading meta comparison site Trivago, one which could end up being a sort of strategic masterpiece. Testing their so called DirectPack ad platform with Trivago, WIHP’s test hotels achieved a 10x ROI with no sweat, according to WIHP’s Marketing experts. The implications of this news may not be readily obvious, we suggest you read on.

Tags: booking, booking engine, DirectPack, Global Hotel Exchange, hotel marketing, marketing, marketing tools, OTA's, ROI, Room Key, treovi, TripAdvisor, Trivago




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