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Winners and Losers of the Crete Hospitality Games

2018-12-12 by Phil Butler

Perivolia outside Chania

Whoever came up with the idiomatic expression “The devil’s in the details,” must have made a bad hotel choice or two in their lives. Since retiring from the travel public relations and marketing game, I notice an uptick in sloppy marketing efforts that are almost completely reliant on Google ads, OTAs, and the big tour operators. For hoteliers here in Greece, the lost opportunity costs of such reliance will eventually tell. It is with this eventuality in mind that I present the following.

Tags: Aquila Atlantis Hotel, Crete resorts, Crete travel, Delena Mountain Resort, Dessole Dolphin Bay Resort, Expedia, Galaxy Hotel Iraklio, Google Maps, Google PageSpeed, Google SERPs, Greece resorts, hotel marketing, Kineticdesign, marketing, mobile websites, Nelios, Nelios Marketing, OTA's, TripAdvisor, websites




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