A new report and a revealing graphic from FastBooking reminds us that hotelier uptake for using more and more advanced tools and strategies needs to be incremental. The report entitled “A guide for independent hotels: budget hotels, small luxury hotels, and hotel groups” shows how CRM and other energies need to work hand-in-hand with websites, social, SEO and SEM, email marketing, metasearch and other facets to spur direct bookings.
Accor
Brands Eyeball Croatia & Airbnb Competitiveness
Fear of growing competition has made Croatia’s hotel market prime for big hotel management and development brands intent on expansion.
Sofitel Tirana Palace On the Build
Luxury hotel chain Sofitel announced last week a management agreement for the new Sofitel Tirana Palace in Albania’s capital city. Located just a few kilometers from the city center in Tirana, the hotel is a mix of Greco-Roman architecture and Versailles-like splendor inside.
Accor Names Picheral & Daines to Key Positions in Europe
In hospitality people moves, Accor has named Laurent Picheral as CEO Hotel Services Germany, Poland and Central Europe. Effective July 1, Picheral becomes a member of the executive committee of the group. Steven Daines is also slated to take over those operations for Benelux and beyond.
Russia Hotels to Double by 2018 Report Says
A report from KPMG; ‘International Hotel Operators in Russia’, tells of major hotel brands expanding to twice their current presence by the year 2018. Last year’s accelerated growth and the immediate future are discussed, as well as extended reach within the country.
The KPMG data shows that not only are key centers like Moscow
Accor Q3 Good, PR and Expansion Moves Even Better
In earnings news from Accor Group, the French hotel company released their Q3 results last week reflecting a slight upturn for the first nince months of this year. Despite a European industry staggered by economic woes, Accor manages black ink.
Accor Hotels’ First MGallery in Downtown Doha
Accor Group, the world’s leading hotel operator with some 4400 plus hotels in 90 countries, has just announced a deal with Qatar’s Msheireb Hospitality for operating the Msheireb Downtown Doha project., an Accor Hotels MGallery hotel in the city’s prime business district. This luxury boutique offering expands upon traditional Qatari hospitality with a truly original thematic scheduled to open in 2015.