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Jean-Louis Boss

The Reality of Hotel Website Conversion from FASTBOOKING

2018-01-19 by Phil Butler

A new report out from FASTBOOKING reveals that the average hotel website conversion rate is only 2.2 %. The same report also tells us that the top 20 % of hotels convert at a rate of 5.6 %, while the bottom fifth only convert at a pitiful 0.3%. Clearly, the spread in between leaves a gulf of disparity. For hoteliers wanting to get a grip on how to bring their properties into optimization, this FASTBOOKING paper offers help.  

Tags: Bookings, FastBooking, hotel bookings, hotel conversion, hotel conversion rates, hotel data, hotel marketing, hotel website, Jean-Louis Boss, RevPAR, website bookings, website conversions

FastBooking Report Reveals Recipe for Direct Distribution

2017-09-04 by Phil Butler

FastBooking

A new report and a revealing graphic from FastBooking reminds us that hotelier uptake for using more and more advanced tools and strategies needs to be incremental. The report entitled “A guide for independent hotels: budget hotels, small luxury hotels, and hotel groups” shows how CRM and other energies need to work hand-in-hand with websites, social, SEO and SEM, email marketing, metasearch and other facets to spur direct bookings.

Tags: Accor, Accor Hotels, Bookings, CRM, distribution, FastBooking, hotel bookings, hotel marketing, hotel revenue, Hotel rooms, Jean-Louis Boss, rooms, rooms sales




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