The only way to weather the COVID-19 storm is to be lean, efficient, and flexible in the short and long term.
STR Releases Europe Hotel Performance for July 2020
A report from STR reveals Europe’s hotel industry’s improved but low performance, according to July 2020 data.
Hotel Marketing Post Pandemic: Being Human Before Counting Beans
Using Sweden COVID-19 booking advice as clickbait, is absolutely the wrong strategy in a post pandemic world.
A Thin Light Shines On Greek Hotels From Beyond the Pandemic Tunnel
The pandemic is destroying the businesses of countless Greeks. There are some bright points, however, for those capable of taking advantage.
Why “NOT” to Believe Dreamy COVID-19 Recovery Predictions
The COVID-19 situation where travel and hospitality are concern, is largely understated by most experts who project a mid-term leveling out.
Greece Hospitality Conundrum: Is Airbnb the Real Enemy of Hoteliers?
Alexandros Vassilikos, who’s President of the Hellenic Chamber of Hotels, is calling a solid framework to regulate the activities of the short-term rental market in Greece. On the opening day of the Xenia 2019 exhibition, one of Greece’s most successful hoteliers presented the forum and the Greece Hospitality with a unique potential. Here’s my take. aaa Speaking […]
The Reality of Hotel Website Conversion from FASTBOOKING
A new report out from FASTBOOKING reveals that the average hotel website conversion rate is only 2.2 %. The same report also tells us that the top 20 % of hotels convert at a rate of 5.6 %, while the bottom fifth only convert at a pitiful 0.3%. Clearly, the spread in between leaves a gulf of disparity. For hoteliers wanting to get a grip on how to bring their properties into optimization, this FASTBOOKING paper offers help.
UK Hotels Outlook Stagnant: Eastern Europe Growing
According to data from Statista, UK hotel occupancy across 2,393 hotels, guesthouses and bed and breakfast properties show the industry as “flat” according to the surveys. Within the European market, only Eastern and Southern Europe show significant growth for revenue.
Expedia Accelerator: Step Right Up, You Hotelier Fools
Yesterday I wrote a short post on LinkedIn “Pulse” with my view on Expedia’s new “Accelerator” marketplace. The experiment where hoteliers get to bid for the hotels’ visibility on the OTA, it resembles a carnival act for me. At least one comment on my LinkedIn, suggesting I was a mean spirited ranter because of my […]
Starwood Hotels & Resorts Worldwide Beats Q1 Expecations
Good news in the hospitality sector, at least for Starwood Hotels & Resorts Worldwide, Inc., first quarter earnings exceeded Wall Street expectations. According to RevPAR, performance of Starwood same-store hotels grew worldwide by some 3.4 percent.