A new report out from FASTBOOKING reveals that the average hotel website conversion rate is only 2.2 %. The same report also tells us that the top 20 % of hotels convert at a rate of 5.6 %, while the bottom fifth only convert at a pitiful 0.3%. Clearly, the spread in between leaves a gulf of disparity. For hoteliers wanting to get a grip on how to bring their properties into optimization, this FASTBOOKING paper offers help.
According to data from Statista, UK hotel occupancy across 2,393 hotels, guesthouses and bed and breakfast properties show the industry as “flat” according to the surveys. Within the European market, only Eastern and Southern Europe show significant growth for revenue.
Yesterday I wrote a short post on LinkedIn “Pulse” with my view on Expedia’s new “Accelerator” marketplace. The experiment where hoteliers get to bid for the hotels’ visibility on the OTA, it resembles a carnival act for me. At least one comment on my LinkedIn, suggesting I was a mean spirited ranter because of my […]
Good news in the hospitality sector, at least for Starwood Hotels & Resorts Worldwide, Inc., first quarter earnings exceeded Wall Street expectations. According to RevPAR, performance of Starwood same-store hotels grew worldwide by some 3.4 percent.