The most frequent criticism of social media as a marketing tool is the fact return on investment (ROI) is challenging to measure.
Hotel Beacon, a landmark in New York City has highly recommended RateTiger for managing online channel connectivity. The upscale hotel has been using RTConnect for 2-way XML connectivity between its property management system and online sales channels for the last three years to effectively manage all its demand partners seamlessly. Located in Upper Westside, right next to Beacon Theater, […]
A new report and a revealing graphic from FastBooking reminds us that hotelier uptake for using more and more advanced tools and strategies needs to be incremental. The report entitled “A guide for independent hotels: budget hotels, small luxury hotels, and hotel groups” shows how CRM and other energies need to work hand-in-hand with websites, social, SEO and SEM, email marketing, metasearch and other facets to spur direct bookings.
Background: TallinnHotels is an accommodation provider with three properties in the capital city of Estonia. The company is in the hospitality business since 2005 and has been managing a portfolio of luxury, business, and budget hotels. Problem: One of the earlier adopters of online travel in the region, TallinnHotels has been selling online for over […]
A recent TrustYou travel industry study reveals the factors really affecting the consumer decision-making process. The study tracked the decision making path of travelers as they searched for accommodations etc.
SnapShot GmbH opens up the best and most accessible hotel analytics solution to all hotels, just in time for HITEC 2016 in New Orleans. Berlin, Germany, June 16, 2016– SnapShot Analytics is no longer an invitation-based platform, as the leading hotel analytics company offers its latest dashboard in a “self-service” version in time for HITEC […]
After its successful public debut at ITB Berlin 2016 SnapShot continued developing its highly anticipated analytics platform, and has recently updated it to include multi-property functionality, making SnapShot Analytics the first product of its kind to offer a powerful, yet flexible and easy-to-use dashboard.
According to data from Statista, UK hotel occupancy across 2,393 hotels, guesthouses and bed and breakfast properties show the industry as “flat” according to the surveys. Within the European market, only Eastern and Southern Europe show significant growth for revenue.
Yesterday I wrote a short post on LinkedIn “Pulse” with my view on Expedia’s new “Accelerator” marketplace. The experiment where hoteliers get to bid for the hotels’ visibility on the OTA, it resembles a carnival act for me. At least one comment on my LinkedIn, suggesting I was a mean spirited ranter because of my […]
A recent ESSEC Business School Hospitality Management MBA Bootcamp spawned a series of discussions and expert analysis. The
When Russia’s influence on the Ukraine government of Viktor Yanukovych got challenged by a kind of rampaging western hegemony, all Europe should have studied more closely these relationships. Now, over a year in, the 2015 summer tourist season will probably be a disaster. Regardless of who we lay the blame on for the current west-east detente disaster, […]
Magnuson Hotels Worldwide has just released a global hotel performance calculator which allows owners to benchmark their individual hotel performance versus local markets. In a move the company says is a “first ever” approach to measuring true performance at the local level, Magnuson’s release of the tool on Hotel Authority seems destined only for those in dire need of revenue help. Here’s a brief look at a local performance indicator.
hotelBrain, Greece’s largest hotel management company, has taken aim on ramping up the branding and management of existing hotels. With Greek tourism revenues and economies at the forefront of the resurfacing economy there, the marketing company with gray matter shows promise in a land of largely unwired hotels. With some additives, this management firm could […]
Zakynthos, Greece 3 star accommodation Vanessa Hotel has announced 2X online bookings since having adopted Hotelogix PMS in January.
On Thursday, Starwood Hotels & Resorts Worldwide announced their Q4 earnings had declined blaming growth in Europe and rising costs for the reduced revenue. The company’s net income fell to $142 million, 0.72 cents per share, about 0.7 cents beneath investor expectations.