Whoever came up with the idiomatic expression “The devil’s in the details,” must have made a bad hotel choice or two in their lives. Since retiring from the travel public relations and marketing game, I notice an uptick in sloppy marketing efforts that are almost completely reliant on Google ads, OTAs, and the big tour operators. For hoteliers here in Greece, the lost opportunity costs of such reliance will eventually tell. It is with this eventuality in mind that I present the following.
One of the world’s biggest air services providers, dnata has announced having acquired a majority stake in bd4travel (Big Data for Travel).
Hotelbeds has announced another update on further senior management appointments for the company. According to the news, Joaquin Garcia is now Regional Director of Wholesale Sales for Northern and Centre Europe, and Luis Miguel Vazquez is the Regional Director for the South and Eastern Europe. Both will report directly to Sam Turner, the Wholesale Sales and Sourcing Director with […]
Greek digital marketing company AboutHotelier has just launched a new hotel rate shopping and intelligence platform called OTAScanner. According to the news from the agency, the tool helps hoteliers scrutinize their revenue management strategies for optimized profitability.
TripAdvisor has just unveiled a new site/mobile experience launching in late 2018 that may dramatically effect the digital travel landscape.
Award-winning hotel connectivity expert eRevMax has completed 2-way integration with Swedish cloud-based PMS Nitesoft. The strategic partnership between the two companies will automate the distribution of availability, rates and reservations for hotel clients.
Following extensive success with their brand membership platform overseas, the US’s fastest growing hotel chain, Magnuson Hotels, is launching a range of brand membership opportunities tailored for the UK hotel market.
The hotel industry is in a nightmare of dire concerns over a beleaguered hospitality market. Airbnb and the impact the so-called “sharing economy” is on every hotelier’s mind, and understandably. The industry is for all intents and purposes, lost in a forest like Little Red Riding Hood trying to figure how much business the Big Bad Wolf […]
When was the last time you really compared the prices you pay for hotels stays? If you are like most people, time is never on your side, and loyalty or brand awareness simply must play a role in your travel decision making processes. A Dutch startup a friend recommended, Bidroom addresses several problems caused by […]
Yesterday I wrote a short post on LinkedIn “Pulse” with my view on Expedia’s new “Accelerator” marketplace. The experiment where hoteliers get to bid for the hotels’ visibility on the OTA, it resembles a carnival act for me. At least one comment on my LinkedIn, suggesting I was a mean spirited ranter because of my […]
Oktogo, a Russian startup company we covered a good many times, has secured an additional $2 million in funding from MCI Management private equity.
A story on Skift this morning bears the headline; “Airbnb’s Growth Doesn’t Scare Priceline at All”. A big picture of William Shatner set to duke it out is as funny, given Priceline should be scared, that is. If only Priceline’s Star Fleet had integrated Airbnb!
Priceline has just released its 2014 Tourist Report Card revealing the latest bits on “blending with the locals.” While most tourists think they blend in well with the people who play host to their travel excursions, the same cliche “touristy look” is still prevalent.
According to news from TUI, online bookings in the UK now account for over half of the legendary travel booker’s business. TUI
In another expansive move, Priceline Group, the largest online travel agent in the US, will invest $500 million in China’s biggest online travel entity Ctrip.