Argophilia

Αργοφιλία: For the love of the journey.

OTA's

The Hospitality Industry’s COVID-19 Ultimatum: Evolve or Die

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Tourism and hospitality are facing deconstruct. Here’s an encapsulization of the coming battle for survival in a key global industry.

Greek Hoteliers Get Ready for 2020 Season Balancing Act

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Greece’s 2019 tourism season warns of a disastrous 2020. Unless stakeholders think outside the box, Crete and other markets will suffer.

Trivago Awards 2019 Reveals Top 30 Greece Hotels

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Trivago, a leading global hotel metasearch, announced the winners of its annual Trivago Awards to recognize and reward this year’s top-rated and top-performing properties on the search platform. These awards are the highest endorsement Trivago gives to hotels, in recognition of their achievements in customer service and metasearch marketing throughout the year. Johannes Thomas, Trivago […]

Winners and Losers of the Crete Hospitality Games

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Whoever came up with the idiomatic expression “The devil’s in the details,” must have made a bad hotel choice or two in their lives. Since retiring from the travel public relations and marketing game, I notice an uptick in sloppy marketing efforts that are almost completely reliant on Google ads, OTAs, and the big tour operators. For hoteliers here in Greece, the lost opportunity costs of such reliance will eventually tell. It is with this eventuality in mind that I present the following.