Argophilia

Travel news you want to read.

  • Greece
  • Crete
  • Eastern Europe
  • Travel Technology
  • World
    • Airlines
    • Hotels

WIHP

ZentrumHub Announces Strategic Partnership With WIHP Hotel Marketing

2022-05-31 by Argophilia Travel News

 ZentrumHub, a leading Hotel aggregator API specialist, and WIHP, the Hotel marketing specialists, today announced a strategic partnership that will enable ZentrumHub’ customers to get easy access to metasearch channels and engines like Google Hotel Ads, TripAdvisor, Trivago, Bing Hotel Ads, etc. With WIHP’s Meta I/O solution, ZentrumHub customers will now be able to better monitor […]

Tags: hotel marketing, Hotel rooms, hotel tech, marketing, metasearch, search, WIHP, WIHP Hotels, ZentrumHub

A Prescription for Recovering from Our Marketing Disease

2018-11-29 by Phil Butler

Soap sales

Digital communications has for too long been reclassified as only a function of marketing. Public relations communicators should have been in the lead all along.

Tags: Brian Solis, Dave Senay, digital marketing, earned media, Edelman PR, Epoch Times, EyeWide, EyeWide Digital Marketing, FH, Fleischman Hillard, Future Works, marketing, Martin Soler, media, Minas Liapakis, PR, public relations, RADAR, Richard Edelman, WIHP

hotelBrain and Other Smart Ideas to Transform Greek Hospitality

2014-08-05 by Phil Butler

HotelBrain landing page

hotelBrain, Greece’s largest hotel management company, has taken aim on ramping up the branding and management of existing hotels. With Greek tourism revenues and economies at the forefront of the resurfacing economy there, the marketing company with gray matter shows promise in a land of largely unwired hotels. With some additives, this management firm could […]

Tags: Balkans hotels, Greece hotels, hotel revenue, hotel websites, Magnuson Hotels, Panos Paleologos, websites, WIHP, World Travel Awards, WTA

WIHP’s 2014 Marketing Bucket List

2014-01-03 by Liliana Steffens

WIHP at ITB Berlin

2014 brings with a new year great new possibilities in every industry. Travel not being the least of these, World Independent Hotels Promotion (WIHP) just compiled a Slideshare bucket list of benchmark hotel and marketing items not to overlook. This will be one of those years technology provides a fast forward effect for competitiveness, and […]

Tags: BIng, guest experience, hotel marketing, hotels, marketing, Photosynth, WIHP

Louvre Hôtels Group Picks World Independent Hotel Promotion for SEO

2013-11-01 by Liliana Steffens

Luca Gerini

Louvre Hôtels Group, the 2nd major player in the European hotel market and the largest hotel chain in France, just hired World Independent Hotel Promotion (WIHP) for in-depth search optimization services for all 6 brands of the group’s brands.

Tags: Europe hotels, hotels, Louvre Group, Louvre Hotels, SEO, WIHP, WIHPConnect

Affiliation with WIHP brings AMT Hotels Group over 180% ROI

2013-10-24 by Corina Manea

Full size image of the Terrace Suite at the award winning Grand Hotel Villa Igiea

AMT Hotels Group (Acqua Marcia Turismo), the Italian hotels group that offers travelers a new style of welcome, hospitality and luxury in Sicily redesigned its corporate website. Visitors to the AMT hotel sites are now presented with a user friendly experience for surfing and booking on their websites, one which ideally proves the value of a refined direct booking path.

Tags: AMT Group, AMT Hotels, Italy hotels, Sicily hotels Sicily, Sicily travel, travel marketing, WIHP

Exclusive: WIHP Connect Calls for Beta Testers

2013-09-03 by Liliana Steffens

WIHPConnect

WIHPConnect was designed exclusively for hoteliers, to foster great hotel marketing ecosystem, custom-tailored for each individual proprety. The software, described by its creators as the most advanced hotel marketing ecosystem available today, promises a wealth of online marketing tools that help hoteliers direct access to every advertising network they’ll ever need, retargeting, meta-search, social analyitics, […]

Tags: hotel software, marketing software, WIHP, WIHPConnect

Design + Excellence = Digital Conversions – Period.

2013-02-08 by Phil Butler

Monzù Capri Restaurant

About 85 percent of the hospitality websites you can surf to right now need a redesign. Don’t try and find the math to justify my exactness here, just user your “mind’s eye” to scroll back through what you’ve surfed to, and past, during your web experience. Luckily the old saying “ugly is forever” does not have to apply for your business billboard on the web.

Tags: Augustus Collection, Lewis Media Group, Mediasoul.it, Monzù Capri Restaurant, Toky, Ultranoir, web design, WIHP

Lifestyle Hotels & Other Booking Filters

2012-07-24 by Phil Butler

Hotel Augarten

Are you looking for something or someone to filter your digital world? Argo Travel News takes a look at another travel accommodation filtering channel, Lifestyle Hotels, with mentions of a few others. If ever there were a need for good suggestion engines, the travel space is in dire need. How do you decide where to go, where to stay, what to do? Let’s look at regional players in travel booking.

Tags: ads, billboard effect, booking, destination filters, editing, France travel, hotel filter, human filtering, human filters, Italy hotels, Italy travel, Lago di Garda, Lefay Resort & SPA, marketing, OTA's, PR, resorts, startups, Stay.com, Thomas Holzleithner, Toscolano River, Vinivi, Waggener Edstrom, WHIP Convert, WIHP, WIHP Hotels

WIHP Convert Reveals Value to Guests & Hoteliers

2012-03-11 by Phil Butler

WIHP Convert - a cut above

Have you ever Google’d before going on a trip, only to run across one crappy website after another in search of a hotel? Face it, despite all the technology advances, the mobile breakthroughs enabling us like never before, hotel websites still suck. WIHP aims to change all that.

Tags: Ares Hotel, Convert, hospitality, Hotel Ares, hotel bookings, hotel marketing, hotel news, hotel websites, marketing, Martin Soler, rooms, site builder, travel websites, web design, WIHP

Fusion Hotel: Prague Hospitality Evolved

2012-02-03 by Liliana Steffens

Fusion Hotel Prague

In hotel news, Prague will see the opening of the Fusion Hotel. This chic affair coming to the city center should satisfy city visitors with a contemporary taste for the edgy, even the funky. €15 million, and a play at being the most moody and raw accomodation in all the Czech Republic, hotel marketing gurus WIHP called the Fusion design something “Andy Warhol and Le Corbusier would have collaborated on.”

Tags: Czech hospitality, Czech hotels, Czech Republic, Czech tourism, Europe hotels, Florence Hotels, Fusion Hotel Prague, hotel marketing, hotel openings, Loft Hotel, Prague deals, Prague hotels, WIHP

Taking a Whiff of WIHP

2011-11-20 by Phil Butler

Charlton Heston as Moses

As you surf the web today, take note of just how many times you run across a WIHP ad. If ever there were an “over” the top campaign, the so called “all inclusive” hotel marketing agency may have gone too far.

So, since WIHP is all into viral evangelism and digital visibility, let’s take a look at just what’s going on there. First up, how about website creation?

Tags: ad spend, Charlton Heston, hotel ads, Hotel du Globe, Hôtel Odéon Saint-Germain, Hotelduglobeparis.com, hotelduparcparis.com, hotelsoftparis.com, marketing spend, miracles, SEM, SEO, TripAdvisor Ads, TripAdvisor spend, WIHP




PAPERWORLD

Cavo Zoe Seaside Hotel

Cavo Zoe Seaside Hotel

Featured Stories

Kourtaliotis Waterfall Cretan Beaches

Freshwater “Miracles” of Crete Island

Crete

Crete is Becoming a Top Winter Refuge and Remote Working Destination

Camp Stool Fresco

The Keftiu: Were They Absorbed and Erased from History?

EyeWide

This Really Is – Incredible Crete

Stories of Interest

Karpathos

Karpathos Makes National Geographic 2023 Most Impressive List

2022-12-08 By Phil Butler

The Greek island of Karpathos has been included in National Geographic’s annual list of the world’s 25 most impressive destinations for 2023.  National Geographic refers to the island in the Dodecanese as an amazing and beautiful place, where women-owned businesses lead the way in sustainable tourism. Also included in the same category in the extensive […]

Presidential Suite

Live Like Great Odysseus: Book a Week at Santa Thekla Peninsula

2022-11-17 By Phil Butler

Santa Thekla Peninsula on Kefalonia promises and delivers everything a mythical king could want. This is truly a “one-of” experience.

More Eastern Europe travel news

  • Authors
  • Contributors
  • Submit Press Release
  • Contact
  • Privacy Policy

COPYRIGHT © 2022 · ARGOPHILIA TRAVEL NEWS