Digital communications has for too long been reclassified as only a function of marketing. Public relations communicators should have been in the lead all along.
hotelBrain, Greece’s largest hotel management company, has taken aim on ramping up the branding and management of existing hotels. With Greek tourism revenues and economies at the forefront of the resurfacing economy there, the marketing company with gray matter shows promise in a land of largely unwired hotels. With some additives, this management firm could […]
2014 brings with a new year great new possibilities in every industry. Travel not being the least of these, World Independent Hotels Promotion (WIHP) just compiled a Slideshare bucket list of benchmark hotel and marketing items not to overlook. This will be one of those years technology provides a fast forward effect for competitiveness, and […]
Louvre Hôtels Group, the 2nd major player in the European hotel market and the largest hotel chain in France, just hired World Independent Hotel Promotion (WIHP) for in-depth search optimization services for all 6 brands of the group’s brands.
AMT Hotels Group (Acqua Marcia Turismo), the Italian hotels group that offers travelers a new style of welcome, hospitality and luxury in Sicily redesigned its corporate website. Visitors to the AMT hotel sites are now presented with a user friendly experience for surfing and booking on their websites, one which ideally proves the value of a refined direct booking path.
WIHPConnect was designed exclusively for hoteliers, to foster great hotel marketing ecosystem, custom-tailored for each individual proprety. The software, described by its creators as the most advanced hotel marketing ecosystem available today, promises a wealth of online marketing tools that help hoteliers direct access to every advertising network they’ll ever need, retargeting, meta-search, social analyitics, […]
About 85 percent of the hospitality websites you can surf to right now need a redesign. Don’t try and find the math to justify my exactness here, just user your “mind’s eye” to scroll back through what you’ve surfed to, and past, during your web experience. Luckily the old saying “ugly is forever” does not have to apply for your business billboard on the web.
Are you looking for something or someone to filter your digital world? Argo Travel News takes a look at another travel accommodation filtering channel, Lifestyle Hotels, with mentions of a few others. If ever there were a need for good suggestion engines, the travel space is in dire need. How do you decide where to go, where to stay, what to do? Let’s look at regional players in travel booking.
Have you ever Google’d before going on a trip, only to run across one crappy website after another in search of a hotel? Face it, despite all the technology advances, the mobile breakthroughs enabling us like never before, hotel websites still suck. WIHP aims to change all that.
In hotel news, Prague will see the opening of the Fusion Hotel. This chic affair coming to the city center should satisfy city visitors with a contemporary taste for the edgy, even the funky. €15 million, and a play at being the most moody and raw accomodation in all the Czech Republic, hotel marketing gurus WIHP called the Fusion design something “Andy Warhol and Le Corbusier would have collaborated on.”
As you surf the web today, take note of just how many times you run across a WIHP ad. If ever there were an “over” the top campaign, the so called “all inclusive” hotel marketing agency may have gone too far.
So, since WIHP is all into viral evangelism and digital visibility, let’s take a look at just what’s going on there. First up, how about website creation?