Whoever came up with the idiomatic expression “The devil’s in the details,” must have made a bad hotel choice or two in their lives. Since retiring from the travel public relations and marketing game, I notice an uptick in sloppy marketing efforts that are almost completely reliant on Google ads, OTAs, and the big tour operators. For hoteliers here in Greece, the lost opportunity costs of such reliance will eventually tell. It is with this eventuality in mind that I present the following.
marketing
Making a Dent in Marble Headed Greek Beurocrats
In the late Spring of 2018 the Hellenic Ministry of Culture and Sports, the Hellenic Ministry of Tourism and the Greek National Tourism Organisation helped organize an amazing cultural event in Heraklion. The Contemporary Minoans design event held 11 and 12 May at the Heraklion Archaeological Museum should have been made Crete branding exercise, but it wasn’t. Instead, the event stands as a stark reminder of what the term “uncommitted” means for Greece.
A Prescription for Recovering from Our Marketing Disease
Digital communications has for too long been reclassified as only a function of marketing. Public relations communicators should have been in the lead all along.
m2C Conference to take place January 29th in Prague
The “marketing to China” m2C Conference is scheduled to take place on January 29th& 30th,2019 in Prague at the Carlton Congress Hotel. The “marketing to China” conference is a new concept of knowledge sharing event between world-class professionals focused on Chinese digital marketing& e-commerce and Western companies interested in entering the Chinese market with its promotional campaigns and sales activities.
A Guide for Hotels: Simplifying Provider Selection
The job of the hotel director gets ever more complicated as traditional business is forced to adapt to the ever-changing marketing and technology innovations and services. However complicated these new tools and services may be though, age old business logic still applies.
EyeWide Digital Nominated for Greek Hospitality Awards
EyeWide Digital Marketing Agency, one of Europe’s leading hospitality marketing companies, has been nominated for several Greek Hospitality Awards for 2018.
Instagram in a Destination Discovery Context
Since forever I’ve advised my clients to make the best use of images and video, of media that will capture the imagination of potential clients. It’s 2017 and many have still not grasped the simplest concept, that a captive audience travels on the visual. As a wordsmith and someone who enjoys telling a story, using Instagram as a story place marker helps me convey the reality of a place and experience. Let me show you how to use Instagram mixed with a contextual storyline.
AccorHotels Acquires VeryChic
The anticipated AccorHotels acquisition of VeryChic is now complete according to the hotel chain. Now Accor can complete digital private sales of luxury hotel rooms and apartments, cruises, breaks, packages and more.
Airbnb Really Is the Big Bad Wolf
The hotel industry is in a nightmare of dire concerns over a beleaguered hospitality market. Airbnb and the impact the so-called “sharing economy” is on every hotelier’s mind, and understandably. The industry is for all intents and purposes, lost in a forest like Little Red Riding Hood trying to figure how much business the Big Bad Wolf […]
Key Data Integrations for Hotel Intelligence
Market segment, the new paradigm hotel revenue people seek to optimize and utilize, it can be an elusive beast. Using guest analytics and loyalty data will become more and more useful, but the key segments, and those data sets, will power the coming hotel operations shift toward predictive analytics. Here are some resources that should be […]
Snap Traveller White Paper Reveals the Secrets of Influence Marketing for Hoteliers
To celebrate the relaunch of its official site, redesigned as a network to build solid relationships between hotels, journalists and bloggers, Snap Traveller released an authoritative report on influence marketing and its role in the hospitality industry.
Thomas Cook Goes to “Go-To” Digital Gurus
adds digital gurus from around the social/digital web to their advisory board. According to news from TravelMole, hiring marketing guru Remo Masala from Kuoni set the tone for TC’s ongoing upramp into digital.
WIHP’s 2014 Marketing Bucket List
2014 brings with a new year great new possibilities in every industry. Travel not being the least of these, World Independent Hotels Promotion (WIHP) just compiled a Slideshare bucket list of benchmark hotel and marketing items not to overlook. This will be one of those years technology provides a fast forward effect for competitiveness, and […]
Social Media 101 for Restaurateurs: Getting and Giving the Business
You own a business associated with hospitality, let’s say a restaurant, for instance. The digital craze is, obviously, something you’ve at least heard about. But just how do social media, blogging, search engine marketing (SEM), and other advanced connectivity channels help your business? Is there a real return on investment from this “social” space? There seem to be more questions about the social sphere than answers, no?
Croatian Tourism Board Calls for Extended Marketing Planning
The Croatian Tourism Board (HTZ) is seeking design of a strategic marketing plan for Croatian Tourism for 2014-2020. The board has just tendered a deadline for submissions of bids of May 29th. The project, expected to be valued at just over €500,000 euro.