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marketing

ZentrumHub Announces Strategic Partnership With WIHP Hotel Marketing

2022-05-31 by Argophilia Travel News

 ZentrumHub, a leading Hotel aggregator API specialist, and WIHP, the Hotel marketing specialists, today announced a strategic partnership that will enable ZentrumHub’ customers to get easy access to metasearch channels and engines like Google Hotel Ads, TripAdvisor, Trivago, Bing Hotel Ads, etc. With WIHP’s Meta I/O solution, ZentrumHub customers will now be able to better monitor […]

Tags: hotel marketing, Hotel rooms, hotel tech, marketing, metasearch, search, WIHP, WIHP Hotels, ZentrumHub

Take a Social Media Lesson from Crete’s Crumb Healthy Living

2021-10-16 by Phil Butler

Crumb

A lesson from Crumb Healthy Living on Crete in the lost public relations art of reciprocity. Marketing has led us astray, here’s how.

Tags: Alexandra Manousakis, Ancient Malla, Coffee culture, Crete cafes, Crete food, Crete hospitality, Crete villas, Crumb Healthy Living, Giannis Tsakiraki, Heraklion cafes, hospitality, Konstantina Tsakiraki, Malla Villa, Malla Villas, marketing, PR, public relations, story, travel, travel marketing, travel PR

Post-pandemic Recovery Strategies for Greek Hoteliers

2021-08-21 by Mihaela Lica Butler

Santorini tourist.

COVID-19 hit the global economy hard, and most industries will suffer its effects for a long time. This is particularly true in small countries, which depend largely on niche incomes like travel and hospitality. For example, Greek hoteliers already face the hardships of closed doors and empty rooms.  According to Statista, the total contribution of […]

Tags: hotel strategies, marketing

How Too Much Reliance On Technology Can Ruin Hospitality for Good

2021-07-18 by Phil Butler

Porto Bay Rio

The COVID-19 pandemic has not changed everything. Hospitality will always be about people, and experiences. The front desk must stay.

Tags: American Hotel & Lodging Association, Binu Mathews, Chip Rogers, concierge, Deloitte, desk clerk, front desk, guest preferences, hospitality trends, HospitalityNet, hotel marketing, hotel tech, Hotrec, IDS Next, Magnani Caruso Dutton, marketing, OpenKey, tech, Vikram Oberoi

Business Travel Post-COVID Will Be All About Differentiation

2021-02-03 by Phil Butler

Business travelers

A new report from GBTA suggests business travel will not fully recover before 2025. But there’s more to it if businesses are to survive.

Tags: business travel segment, Dave Hilfman, GBTA, HospitalityNew, hotels marketing, Korosh Farazad, marketing, McKinsey, travel, travel marketing

Skyscanner Changes Leadership – Hyperfocuses on the Post Covid Period

2021-02-03 by Phil Butler

Skyscanner logo

Last month Skyscanner appoints Microsoft veteran John Mangelaars to lead the company, and fixes focus on a post-pandemic surge.

Tags: airline data, Big Data, client data, data company, data intelligence, digital marketing, flights, marketing, Skyscanner, travel tech

RevitUp and the Metamorphosis of Hospitality Business Culture

2020-08-25 by Phil Butler

SeVi Boutique Hotel Zanzibar

Sevi Boutique Hotel Zanzibar deploys progressive management and holistic revenue generation service RevitUp.

Tags: Aegean Melathron Thalasso spa Hotel, Brian Solis, COVID-19, EyeWide Marketing, hotel bookings, hotel sales, hotels, marketing, Minas Liapakis, Nikos Giokas, sales, Salesforce, SeaScape Luxury Residences, Sevi Boutique Hotel Zanzibar, The Future of Business, Zanzibar tourism

The 101 on Travel Influencer Marketing Post-Pandemic

2020-07-07 by Phil Butler

influencer marketing

Recent studies suggest influencer marketing is becoming more important than ever in the wake of the coronavirus pandemic. But there’s a catch.

Tags: hotels, hotels marketing, IAB, influencer marketing, marketing, Rick Bursky, social media influence, tourism influencer, tourism marketing, travel celebrity, travel influencers

The Day After the Tourism Industry Grinds to a Halt

2020-03-25 by Phil Butler

People

Yesterday, thousands of tourism businesses canceled millions of reservations. Tomorrow, every cruise line, hotel, and air carrier will wake to a new world.

Tags: Coronavirus 2019, COVID-19, health advisory, Level 4, marketing, pandemic, Santorini, Sustainable Santorini, tourism ads, tourism industry, tourism marketing, tourism strategies, travel, world leaders, Yuval Noah Harari

Airbnb Writing on Expedia’s, Bookings’ and Hoteliers’ Profit Walls

2019-11-17 by Phil Butler

Airbnb Graffiti

Airbnb, the online brokerage dreamed up by schoolmates Brian Chesky and Joe Gebbia has apparently eclipsed Expedia’s booked room nights.

Tags: AirBnb, Crete hotels, Crete vacations, Domus Renier Boutique Hotel, EyeWide, Global Hotel Exchange, hotels, Magnuson Hotels, marketing, Plarino, Plarino hotel sales, Plarino sales, Thomas Magnuson, Tom Magnuson

Hotel Marketing: Yes, Social Media Influencers are Still “In”

2019-08-22 by Phil Butler

Lady Gaga a top Social Media Influencers

This report reveals for hoteliers a much better guide to social media influencers, and into the marketing strategies that work.

Tags: Brian Solis, Buzz & Go, hospitality influencers, Hospitality Net, hotel influencers, hotel marketing, hotel PR, influencer marketing, Jeff Bullas, Lady Gaga, Larry Mogelonsky, Lee Oden, marketing, marketing funnel, media outreach, PR, social influencers, social media

Greek Hoteliers Get Ready for 2020 Season Balancing Act

2019-08-21 by Phil Butler

Greece’s 2019 tourism season warns of a disastrous 2020. Unless stakeholders think outside the box, Crete and other markets will suffer.

Tags: 2020, 2020 travel, Bookings, EyeWide Digital Marketing, Greece hospitality, Greece tourism, Greece travel, Greece visits, Greek economy, Greek hoteliers, Gregory Tassios, marketing, Minas Liapakis, OTA's, Panhellenic Federation of Hoteliers, SiteMinder, Tony Palmer, travel agencies, travel markets, TUI

Winners and Losers of the Crete Hospitality Games

2018-12-12 by Phil Butler

Perivolia outside Chania

Whoever came up with the idiomatic expression “The devil’s in the details,” must have made a bad hotel choice or two in their lives. Since retiring from the travel public relations and marketing game, I notice an uptick in sloppy marketing efforts that are almost completely reliant on Google ads, OTAs, and the big tour operators. For hoteliers here in Greece, the lost opportunity costs of such reliance will eventually tell. It is with this eventuality in mind that I present the following.

Tags: Aquila Atlantis Hotel, Crete resorts, Crete travel, Delena Mountain Resort, Dessole Dolphin Bay Resort, Expedia, Galaxy Hotel Iraklio, Google Maps, Google PageSpeed, Google SERPs, Greece resorts, hotel marketing, Kineticdesign, marketing, mobile websites, Nelios, Nelios Marketing, OTA's, TripAdvisor, websites

Making a Dent in Marble Headed Greek Beurocrats

2018-12-01 by Phil Butler

In the late Spring of 2018 the Hellenic Ministry of Culture and Sports, the Hellenic Ministry of Tourism and the Greek National Tourism Organisation helped organize an amazing cultural event in Heraklion. The Contemporary Minoans design event held 11 and 12 May at the Heraklion Archaeological Museum should have been made Crete branding exercise, but it wasn’t. Instead, the event stands as a stark reminder of what the term “uncommitted” means for Greece.

Tags: Apivita Greece, Branding Heritage, Contemporary Minoans, crete, Crete events, Dimitris Z. Stathopoulos, European Year of Cultural Heritage 2018, Heraklion Archaeological Museum, Katerina Frentzou, KLOTHO, LoveGreece.com, marketing, Prince Charles, public relations, Sophia Kokosalaki

A Prescription for Recovering from Our Marketing Disease

2018-11-29 by Phil Butler

Soap sales

Digital communications has for too long been reclassified as only a function of marketing. Public relations communicators should have been in the lead all along.

Tags: Brian Solis, Dave Senay, digital marketing, earned media, Edelman PR, Epoch Times, EyeWide, EyeWide Digital Marketing, FH, Fleischman Hillard, Future Works, marketing, Martin Soler, media, Minas Liapakis, PR, public relations, RADAR, Richard Edelman, WIHP

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