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marketing

A PR “Thank You” for Abaton Island Resort & Spa

2022-09-28 by Phil Butler

Abaton Island Resort & Spa

How did Abaton Island Resort & Spa become a hot trend in Google Search? It’s not magic, even though PR is a mystery to Cretans.

Tags: Abaton, Abaton Island, Abaton Island Resort & Spa, Crete hotels, Crete resorts, famous hotels, Forbes Vanity Fair, Google Trends, Greece hotels, hotel marketing, hotel PR, hotel publicity, hotel stories, marketing, PR moves, public relations, publicity strategies, regional trends, search trends, stunning PR

Crete Could Be the World’s Richest Tourism Eden – Here’s Why It’s Not 

2022-08-12 by Phil Butler

Avatar Tree Argyroupoli

Globick says destinations are leaving revenue “on the table” for not cross-seeling experiences. Crete is another prime example.

Tags: alternative tourism, crete, Crete experiences, Crete hotels, Crete officials, Crete resorts, Europe tourism, Globick, Greece, Greece tourism, Greece travel, inbound revenue, Island tourism, marketing, nature tourism, Peter Sommer, sports tourism, tour guides, tourism, wellness tourism, Xavier Boixeda

ZentrumHub Announces Strategic Partnership With WIHP Hotel Marketing

2022-05-31 by Argophilia Travel News

 ZentrumHub, a leading Hotel aggregator API specialist, and WIHP, the Hotel marketing specialists, today announced a strategic partnership that will enable ZentrumHub’ customers to get easy access to metasearch channels and engines like Google Hotel Ads, TripAdvisor, Trivago, Bing Hotel Ads, etc. With WIHP’s Meta I/O solution, ZentrumHub customers will now be able to better monitor […]

Tags: hotel marketing, Hotel rooms, hotel tech, marketing, metasearch, search, WIHP, WIHP Hotels, ZentrumHub

Take a Social Media Lesson from Crete’s Crumb Healthy Living

2021-10-16 by Phil Butler

Crumb

A lesson from Crumb Healthy Living on Crete in the lost public relations art of reciprocity. Marketing has led us astray, here’s how.

Tags: Alexandra Manousakis, Ancient Malla, Coffee culture, Crete cafes, Crete food, Crete hospitality, Crete villas, Crumb Healthy Living, Giannis Tsakiraki, Heraklion cafes, hospitality, Konstantina Tsakiraki, Malla Villa, Malla Villas, marketing, PR, public relations, story, travel, travel marketing, travel PR

Post-pandemic Recovery Strategies for Greek Hoteliers

2021-08-21 by Mihaela Lica Butler

Santorini tourist.

COVID-19 hit the global economy hard, and most industries will suffer its effects for a long time. This is particularly true in small countries, which depend largely on niche incomes like travel and hospitality. For example, Greek hoteliers already face the hardships of closed doors and empty rooms.  According to Statista, the total contribution of […]

Tags: hotel strategies, marketing

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Stories of Interest

PASOK-KINAL President Nikos Androulakis visited Arkalochori to expose the still-grim conditions of Arkalochori earthquake victims.

Arkalochori Earthquake Victims Left in Limbo Years After Disaster

2025-05-11 By Victoria Udrea

PASOK-KINAL President Nikos Androulakis visited Arkalochori to expose the still-grim conditions of Arkalochori earthquake victims.

Kalokairinou Avenue

€1.7 Million for Kalokairinou Avenue’s Makeover

2025-05-10 By Iorgos Pappas

Heraklion’s Mayor Alexis Kalokairinos confirmed a €1.7 million renovation of Kalokairinou Avenue under the “Crete 2021-2027” program.

Plakiotissa Dam

Plakiotissa Dam Brings New Hope to Water Management in Crete

2025-05-10 By Iorgos Pappas

Plakiotissa Dam, set to irrigate 30,000 acres, marks a turning point for the region’s agriculture and economy with holistic water resource planning underway.

Mitsis Group Mitsis Rinela

Mitsis Group Eyes the Rebirth of Kokkini Hani Tourism School

2025-05-10 By Kostas Raptis

Mitsis Group weighs involvement in reviving the Kokkini Hani Tourism School, signaling a new era for Greek hospitality education.

Dia Island cleanup illustration.

Volunteers Unite for Annual Dia Island Cleanup

2025-05-10 By Manuel Santos

Dia Island cleanup returns for its 15th year as Cretan volunteers collect debris before the tourism season.

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