How did Abaton Island Resort & Spa become a hot trend in Google Search? It’s not magic, even though PR is a mystery to Cretans.
Globick says destinations are leaving revenue “on the table” for not cross-seeling experiences. Crete is another prime example.
ZentrumHub, a leading Hotel aggregator API specialist, and WIHP, the Hotel marketing specialists, today announced a strategic partnership that will enable ZentrumHub’ customers to get easy access to metasearch channels and engines like Google Hotel Ads, TripAdvisor, Trivago, Bing Hotel Ads, etc. With WIHP’s Meta I/O solution, ZentrumHub customers will now be able to better monitor […]
A lesson from Crumb Healthy Living on Crete in the lost public relations art of reciprocity. Marketing has led us astray, here’s how.
COVID-19 hit the global economy hard, and most industries will suffer its effects for a long time. This is particularly true in small countries, which depend largely on niche incomes like travel and hospitality. For example, Greek hoteliers already face the hardships of closed doors and empty rooms. According to Statista, the total contribution of […]