A lesson from Crumb Healthy Living on Crete in the lost public relations art of reciprocity. Marketing has led us astray, here’s how.
marketing
Post-pandemic Recovery Strategies for Greek Hoteliers
COVID-19 hit the global economy hard, and most industries will suffer its effects for a long time. This is particularly true in small countries, which depend largely on niche incomes like travel and hospitality. For example, Greek hoteliers already face the hardships of closed doors and empty rooms. According to Statista, the total contribution of […]
How Too Much Reliance On Technology Can Ruin Hospitality for Good
The COVID-19 pandemic has not changed everything. Hospitality will always be about people, and experiences. The front desk must stay.
Business Travel Post-COVID Will Be All About Differentiation
A new report from GBTA suggests business travel will not fully recover before 2025. But there’s more to it if businesses are to survive.
Skyscanner Changes Leadership – Hyperfocuses on the Post Covid Period
Last month Skyscanner appoints Microsoft veteran John Mangelaars to lead the company, and fixes focus on a post-pandemic surge.
RevitUp and the Metamorphosis of Hospitality Business Culture
Sevi Boutique Hotel Zanzibar deploys progressive management and holistic revenue generation service RevitUp.
The 101 on Travel Influencer Marketing Post-Pandemic
Recent studies suggest influencer marketing is becoming more important than ever in the wake of the coronavirus pandemic. But there’s a catch.
The Day After the Tourism Industry Grinds to a Halt
Yesterday, thousands of tourism businesses canceled millions of reservations. Tomorrow, every cruise line, hotel, and air carrier will wake to a new world.
Airbnb Writing on Expedia’s, Bookings’ and Hoteliers’ Profit Walls
Airbnb, the online brokerage dreamed up by schoolmates Brian Chesky and Joe Gebbia has apparently eclipsed Expedia’s booked room nights.
Hotel Marketing: Yes, Social Media Influencers are Still “In”
This report reveals for hoteliers a much better guide to social media influencers, and into the marketing strategies that work.
Greek Hoteliers Get Ready for 2020 Season Balancing Act
Greece’s 2019 tourism season warns of a disastrous 2020. Unless stakeholders think outside the box, Crete and other markets will suffer.
Winners and Losers of the Crete Hospitality Games
Whoever came up with the idiomatic expression “The devil’s in the details,” must have made a bad hotel choice or two in their lives. Since retiring from the travel public relations and marketing game, I notice an uptick in sloppy marketing efforts that are almost completely reliant on Google ads, OTAs, and the big tour operators. For hoteliers here in Greece, the lost opportunity costs of such reliance will eventually tell. It is with this eventuality in mind that I present the following.
Making a Dent in Marble Headed Greek Beurocrats
In the late Spring of 2018 the Hellenic Ministry of Culture and Sports, the Hellenic Ministry of Tourism and the Greek National Tourism Organisation helped organize an amazing cultural event in Heraklion. The Contemporary Minoans design event held 11 and 12 May at the Heraklion Archaeological Museum should have been made Crete branding exercise, but it wasn’t. Instead, the event stands as a stark reminder of what the term “uncommitted” means for Greece.
A Prescription for Recovering from Our Marketing Disease
Digital communications has for too long been reclassified as only a function of marketing. Public relations communicators should have been in the lead all along.
m2C Conference to take place January 29th in Prague
The “marketing to China” m2C Conference is scheduled to take place on January 29th& 30th,2019 in Prague at the Carlton Congress Hotel. The “marketing to China” conference is a new concept of knowledge sharing event between world-class professionals focused on Chinese digital marketing& e-commerce and Western companies interested in entering the Chinese market with its promotional campaigns and sales activities.