How did Abaton Island Resort & Spa become a hot trend in Google Search? It’s not magic, even though PR is a mystery to Cretans.
marketing
Crete Could Be the World’s Richest Tourism Eden – Here’s Why It’s Not 
Globick says destinations are leaving revenue “on the table” for not cross-seeling experiences. Crete is another prime example.
ZentrumHub Announces Strategic Partnership With WIHP Hotel Marketing
ZentrumHub, a leading Hotel aggregator API specialist, and WIHP, the Hotel marketing specialists, today announced a strategic partnership that will enable ZentrumHub’ customers to get easy access to metasearch channels and engines like Google Hotel Ads, TripAdvisor, Trivago, Bing Hotel Ads, etc. With WIHP’s Meta I/O solution, ZentrumHub customers will now be able to better monitor […]
Take a Social Media Lesson from Crete’s Crumb Healthy Living
A lesson from Crumb Healthy Living on Crete in the lost public relations art of reciprocity. Marketing has led us astray, here’s how.
Post-pandemic Recovery Strategies for Greek Hoteliers
COVID-19 hit the global economy hard, and most industries will suffer its effects for a long time. This is particularly true in small countries, which depend largely on niche incomes like travel and hospitality. For example, Greek hoteliers already face the hardships of closed doors and empty rooms. According to Statista, the total contribution of […]
How Too Much Reliance On Technology Can Ruin Hospitality for Good
The COVID-19 pandemic has not changed everything. Hospitality will always be about people, and experiences. The front desk must stay.
Business Travel Post-COVID Will Be All About Differentiation
A new report from GBTA suggests business travel will not fully recover before 2025. But there’s more to it if businesses are to survive.
Skyscanner Changes Leadership – Hyperfocuses on the Post Covid Period
Last month Skyscanner appoints Microsoft veteran John Mangelaars to lead the company, and fixes focus on a post-pandemic surge.
RevitUp and the Metamorphosis of Hospitality Business Culture
Sevi Boutique Hotel Zanzibar deploys progressive management and holistic revenue generation service RevitUp.
The 101 on Travel Influencer Marketing Post-Pandemic
Recent studies suggest influencer marketing is becoming more important than ever in the wake of the coronavirus pandemic. But there’s a catch.
The Day After the Tourism Industry Grinds to a Halt
Yesterday, thousands of tourism businesses canceled millions of reservations. Tomorrow, every cruise line, hotel, and air carrier will wake to a new world.
Airbnb Writing on Expedia’s, Bookings’ and Hoteliers’ Profit Walls
Airbnb, the online brokerage dreamed up by schoolmates Brian Chesky and Joe Gebbia has apparently eclipsed Expedia’s booked room nights.
Hotel Marketing: Yes, Social Media Influencers are Still “In”
This report reveals for hoteliers a much better guide to social media influencers, and into the marketing strategies that work.
Greek Hoteliers Get Ready for 2020 Season Balancing Act
Greece’s 2019 tourism season warns of a disastrous 2020. Unless stakeholders think outside the box, Crete and other markets will suffer.
Winners and Losers of the Crete Hospitality Games
Whoever came up with the idiomatic expression “The devil’s in the details,” must have made a bad hotel choice or two in their lives. Since retiring from the travel public relations and marketing game, I notice an uptick in sloppy marketing efforts that are almost completely reliant on Google ads, OTAs, and the big tour operators. For hoteliers here in Greece, the lost opportunity costs of such reliance will eventually tell. It is with this eventuality in mind that I present the following.