A new report out from FASTBOOKING reveals that the average hotel website conversion rate is only 2.2 %. The same report also tells us that the top 20 % of hotels convert at a rate of 5.6 %, while the bottom fifth only convert at a pitiful 0.3%. Clearly, the spread in between leaves a gulf of disparity. For hoteliers wanting to get a grip on how to bring their properties into optimization, this FASTBOOKING paper offers help.
Marking their 40th year in business, Coast Hotels has launched a re-branding campaign entitled “Coast Hotels Paints the Town Purple.” The international hotel chain offers accommodations ranging from classic bygone era stays to cutting edge 21st Century business digs. Not only has the hotel brand renovated their brand, but their hotels and their website as well.
Good news is on the horizon for all hoteliers out there struggling to make their mark on the web. The challenges of designing a hotel website and making it visible have been made redundant thanks to those highly-skilled chaps at Augustus Collection.