World Independent Hotels Promotion (WIHP) has just announced a sweet partnership with leading meta comparison site Trivago, one which could end up being a sort of strategic masterpiece. Testing their so called DirectPack ad platform with Trivago, WIHP’s test hotels achieved a 10x ROI with no sweat, according to WIHP’s Marketing experts. The implications of this news may not be readily obvious, we suggest you read on.
hotel marketing
Digital Marketing System buuteeq Looking Up
News from budding marketing marvel buuteeq suggests their dital marketing system (DMS) for independent hotels is gaining momentum. Powering online reservartions online, on mobile, and via social media, the startup launched back in 2011 is now engaging hoteliers across 15 countries.
Three Great Hotels That Could Use A Website
One of the most crucial aspects of any online business is the landing page of the website. Nowhere is this more crucial than for any hospitality company, and in particular hoteliers. We have typed ourselves to bloody fingers, talked ourselves blue in the face, but still even wonderfully lavish hotels offer up hamburger to their prime rib consuming visitors.
Augustus Collection Teams up with The Cliff Hotel & Spa
Augustus Collection, the boutique umbrella sales and marketing specialists for hotels, hotel groups, travel technology and travel media companies, has today announced a new partnership with one of Bulgaria’s most prestigious Black Sea resorts.
WIHP Hotels Solves Hotel PPC Pain
World Independent Hotels Promotion (WIHP), in a deal with TripAdvisor, has enhanced their “Show Price” PPC ad capability there by including budgetary control for hoteliers.
WIHP Convert Reveals Value to Guests & Hoteliers
Have you ever Google’d before going on a trip, only to run across one crappy website after another in search of a hotel? Face it, despite all the technology advances, the mobile breakthroughs enabling us like never before, hotel websites still suck. WIHP aims to change all that.
Fusion Hotel: Prague Hospitality Evolved
In hotel news, Prague will see the opening of the Fusion Hotel. This chic affair coming to the city center should satisfy city visitors with a contemporary taste for the edgy, even the funky. €15 million, and a play at being the most moody and raw accomodation in all the Czech Republic, hotel marketing gurus WIHP called the Fusion design something “Andy Warhol and Le Corbusier would have collaborated on.”
Meritus Hotels & Resorts: A Cut Above, Still
Meritus Hotels & Resorts has announced a campaign to celebrate, among other things, four decades of Meritus signature hospitality in Asia. These luxurious hotels are encapsulated in a new commercial campaign of extraordinary beauty and clarity.
White Line Hotels – There In Black and White
Paris, London, New York, or even a Caribbean cruise, what’s the one thing all vacations have in common? The place a traveler stays after arrival, for one. Argo Travel News went far afield today in search of the extraordinary. After all, while we seek pattern and commonality in travel, many times – isn’t it the “unique” that is so often missing?
TripAdvisor & Others at HotelWebsiteMarketing Conferences
HotelWebsiteMarketing.com has announced a series of conferences to take place across Europe in May and June, 2011. Also, TripAdvisor, Availpro.com, Meetingsbooker.com, reviewPro.com, TIG Global, and other leading travel companies have joined the conferences to speak and contribute. The focus will be on hotel sales, marketing, revenue and e-commerce, among the many other topics.