A new report and a revealing graphic from FastBooking reminds us that hotelier uptake for using more and more advanced tools and strategies needs to be incremental. The report entitled “A guide for independent hotels: budget hotels, small luxury hotels, and hotel groups” shows how CRM and other energies need to work hand-in-hand with websites, social, SEO and SEM, email marketing, metasearch and other facets to spur direct bookings.
distribution
Tallinn Hotel Group Sees 216% Growth in Online Revenue with RateTiger
Background: TallinnHotels is an accommodation provider with three properties in the capital city of Estonia. The company is in the hospitality business since 2005 and has been managing a portfolio of luxury, business, and budget hotels. Problem: One of the earlier adopters of online travel in the region, TallinnHotels has been selling online for over […]
Expedia Taps Amadeus for More
Good news for Amadeus global distribution comes via an Expedia announcement to offer air, car, rail, cruise and hotels through the Amadeus system as part of a new long-term global deal.
Abacus Becomes First Foreign GDS in China
Abacus, a leading Asia-Pacific leader in travel tech, has announced being the first foreign global distribution system (GDS) to issue airline tickets customized for China.
Sabre and Marriott Pen Deal
Travel distribution giant Sabre has just announced having signed a new long term distribution agreement with Marriott International
Digital Marketing System buuteeq Looking Up
News from budding marketing marvel buuteeq suggests their dital marketing system (DMS) for independent hotels is gaining momentum. Powering online reservartions online, on mobile, and via social media, the startup launched back in 2011 is now engaging hoteliers across 15 countries.