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PR

Take a Social Media Lesson from Crete’s Crumb Healthy Living

2021-10-16 by Phil Butler

Crumb

A lesson from Crumb Healthy Living on Crete in the lost public relations art of reciprocity. Marketing has led us astray, here’s how.

Tags: Alexandra Manousakis, Ancient Malla, Coffee culture, Crete cafes, Crete food, Crete hospitality, Crete villas, Crumb Healthy Living, Giannis Tsakiraki, Heraklion cafes, hospitality, Konstantina Tsakiraki, Malla Villa, Malla Villas, marketing, PR, public relations, story, travel, travel marketing, travel PR

Hotel Marketing: Yes, Social Media Influencers are Still “In”

2019-08-22 by Phil Butler

Lady Gaga a top Social Media Influencers

This report reveals for hoteliers a much better guide to social media influencers, and into the marketing strategies that work.

Tags: Brian Solis, Buzz & Go, hospitality influencers, Hospitality Net, hotel influencers, hotel marketing, hotel PR, influencer marketing, Jeff Bullas, Lady Gaga, Larry Mogelonsky, Lee Oden, marketing, marketing funnel, media outreach, PR, social influencers, social media

A Prescription for Recovering from Our Marketing Disease

2018-11-29 by Phil Butler

Soap sales

Digital communications has for too long been reclassified as only a function of marketing. Public relations communicators should have been in the lead all along.

Tags: Brian Solis, Dave Senay, digital marketing, earned media, Edelman PR, Epoch Times, EyeWide, EyeWide Digital Marketing, FH, Fleischman Hillard, Future Works, marketing, Martin Soler, media, Minas Liapakis, PR, public relations, RADAR, Richard Edelman, WIHP

MyGuestXP Provides Curative for Negative Hotel Reviews

2018-09-14 by Phil Butler

A new and innovative online platform I ran across is taking aim at mitigating negative hotel guest reviews. MyGuestXP connects any hotel Wi-Fi systems, allowing hotel management to step in before negative reviews hit websites like TripAdvisor.

Tags: Arday Ardayfio, Guest Satisfaction, hotel bookings, hotel reviews, hotels, MyGuestXP, PR, ROI, TripAdvisor

Scream Out to Celebrate Norway’s Best, “The Scream”

2013-01-23 by Rhett Butler

Visit Norway Scream campaign

Visit Norway is creating the longest “scream” on our planet to honor the anniversary of Edvard Munch’s birth, the painter of the famous “Scream” painting.

Tags: ads, Edvard Munch, Norway, PR, Scream, The Scream, travel ads, travel campaign, travel PR, Visit Norway, world engagement

Cyprus Travel Sails – Everywhere In the UK

2013-01-22 by Rhett Butler

Cyprus ad banner courtesy Kallaway PR

A huge advertising campaign will be taken to the many media outlets; TV, radio, posters, flyers, the works, by the Cyprus Tourism Organisation. A tagline the organization created to touch everyone’s heart is; “Cyprus in Your Heart” – striking words, representing Cyprus as it is; beautiful, scenic, from the beaches to the mountain tops, from ancient ruins, to ever more decadent cities.

Tags: Cyprus, Cyprus ads, Cyprus tourism, Cyprus travel, PR, tourism ads, UK ads, UK travelers

Lifestyle Hotels & Other Booking Filters

2012-07-24 by Phil Butler

Hotel Augarten

Are you looking for something or someone to filter your digital world? Argo Travel News takes a look at another travel accommodation filtering channel, Lifestyle Hotels, with mentions of a few others. If ever there were a need for good suggestion engines, the travel space is in dire need. How do you decide where to go, where to stay, what to do? Let’s look at regional players in travel booking.

Tags: ads, billboard effect, booking, destination filters, editing, France travel, hotel filter, human filtering, human filters, Italy hotels, Italy travel, Lago di Garda, Lefay Resort & SPA, marketing, OTA's, PR, resorts, startups, Stay.com, Thomas Holzleithner, Toscolano River, Vinivi, Waggener Edstrom, WHIP Convert, WIHP, WIHP Hotels

Britain’s PM Uses Online Booking: Well Maybe

2011-08-04 by Phil Butler

Breakfast with the Prime Minister

It should come as no real surprise that Britain’s Prime Minister, David Cameron, gets his vacation deals via the Internet too. According to the news from Travelmatch and the Daily Mail, Cameron’s booked a luxurious villa in Italy via the online travel portal. He and his family will be headed out on vacation via budget airline, the whole shebang, just like you or I. Well, almost – read on.

Tags: booking sites, Brent Hoberman, Chianti, David Cameron, deals, Eton College, European travel, Italy tourism, Italy travel, LastMinute, PR, Press, press secretary, Travel booking, travel sites, Tuscany travel, vacation deals




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