Across the spectrum of travel businesses the paradigm shift to mobile now takes on acute significance. From online travel agencies, hoteliers, travel agents, and the business side of the travel industry, the inevitability of the mobile customer has arrived. Fortunately for a good many travel entities, preparations were made to adapt to this shift. However, the majority of businesses worldwide now find themselves behind the proverbial 8-ball. To all the businesses we’ve suggested convert, that milestone we predicted has arrived. Don’t say we didn’t tell you so.