A new report and a revealing graphic from FastBooking reminds us that hotelier uptake for using more and more advanced tools and strategies needs to be incremental. The report entitled “A guide for independent hotels: budget hotels, small luxury hotels, and hotel groups” shows how CRM and other energies need to work hand-in-hand with websites, social, SEO and SEM, email marketing, metasearch and other facets to spur direct bookings.
How Should Travel Professionals Use Big Data?
HotelsPro, a technology and reservation solutions provider for travel industry professionals and a brand of the world’s leading travel and accommodation supplier MetGlobal Group of Companies, announced the key points about the accurate and efficient usage of big data which enable travel professionals to touch the customers properly.
AccorHotels Acquires VeryChic
The anticipated AccorHotels acquisition of VeryChic is now complete according to the hotel chain. Now Accor can complete digital private sales of luxury hotel rooms and apartments, cruises, breaks, packages and more.
Moscow Leads Russia for Spontaneous Bookings
According to a special study from Booking.com Moscow, St. Petersburg and Kazan top the list of cities where spontaneity lead to tourism visits and bookings. The online booking service told RIA Novosti that last minute travel to these cities was most popular among tourists who prefer spontaneous travel.
“We Told You!” The Arrival of Your Mobile Guest
Across the spectrum of travel businesses the paradigm shift to mobile now takes on acute significance. From online travel agencies, hoteliers, travel agents, and the business side of the travel industry, the inevitability of the mobile customer has arrived. Fortunately for a good many travel entities, preparations were made to adapt to this shift. However, the majority of businesses worldwide now find themselves behind the proverbial 8-ball. To all the businesses we’ve suggested convert, that milestone we predicted has arrived. Don’t say we didn’t tell you so.
Choice Hotels & TripAdvisor Team Up for Mobile Bookings
Choice Hotels just announced being the first hotel chain to partner with TripAdvisor on that company’s new Instant Booking feature. TripAdvisor is currently testing Instant Booking, to empower travelers to complete hotel and other reservations using the TA mobile app and mobile website.
Vanessa Hotel Sees 2X Bookings from Hotelogix PMS
Zakynthos, Greece 3 star accommodation Vanessa Hotel has announced 2X online bookings since having adopted Hotelogix PMS in January.
Europe Hotels Get Thumbs Up from PWC for 2014
The PricewaterhouseCoopers (PWC) European Cities Hotel Forecast is out revealing high expectations for growth in the coming year. According to the report economic signals show 17 to 18 major cities in Europe, many suggested to benefit from the 2014 European forecast.
Scorecard: Winners in the UK Online Hotel Game
According to a report (PDF) from greenlight recently TripAdvisor, Booking.com, and Laterooms now dominate the three most crucial search and social sectors of online visibility in the UK. Greenlight’s analysis of the top 15 brands across the online billboard showed not only each’s relative position to competitors, but just how seriously businesses engage via PPC, SEO, and social media means.
How Hotels Are Using Social Networks for More Bookings
Thousands of hotels around the world have active social media profiles, where they do more than building customer satisfaction by identifying customer problems, and answering to their questions and concerns. These hotels actively sell rooms, through special offers and promotions, offer giveaways and prizes, and see tangible ROI.
HotelTonight Now Rocking in Germany and Switzerland
With apps rapidly coming on as contenders for digital travel booking dominance, popular hotel booking app HotelTonight has just announced launching in Germany and Switzerland.
Mobile Already Edging Out PC Booking: Travel Trends
Recent news indicates that anticipated move toward mobile booking and buying in travel is really already here. As anyone in the developmental end of the hospitality development business already knows, smart device connects will soon represent a disproportionate share of all sales.
Hotelogix 2.0 – Managing Help for Managers
Hotelogix’s launch of feature-enriched Hotelogix 2.0, is cause for some cheers from hotel owners and managers alike. The news variant of the already widely accepted admin platform, carries not only ramped up channel management, but multi-lingual support too.
HotelSweep Extends in Europe, Asia and Australia
HotelSweep uses traditional search engine and innovative information extraction technologies to crawl the web, extracting pricing and amenities data directly from hotel websites.
WIHP Convert Reveals Value to Guests & Hoteliers
Have you ever Google’d before going on a trip, only to run across one crappy website after another in search of a hotel? Face it, despite all the technology advances, the mobile breakthroughs enabling us like never before, hotel websites still suck. WIHP aims to change all that.