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STR

Europe’s Second Lockdown Already Crushing Stays

2020-11-23 by Phil Butler

Stop Covid

Europe’s 2nd lockdown is already negatively impacting hotel performance. Data from STR and other researchers reveals October performance way down.

Tags: 2020 bookings, COVID-19 cancellations, Europe bookings, Europe hotels, hotel bookings, hotels 2020, STR, VauBoo

STR Releases Europe Hotel Performance for July 2020

2020-08-21 by Argophilia Travel News

Fodele Beach Hotel

A report from STR reveals Europe’s hotel industry’s improved but low performance, according to July 2020 data.

Tags: ADR, Europe summer, hotel profits, hotels, RevPAR, STR, Summer 2020, summer numbers, UK hotels

Few Still Hold Out Home for Rescuing Greece Tourism in 2020

2020-07-30 by Phil Butler

25th August Street

The Greeks had high hopes that somehow officials and good luck would help rescue the 2020 tourism season. But, it isn’t happening so far.

Tags: GBR, GBR hospitality consulting, Greece 2020, Greece economy, Greece hotels, Greece resorts, Greece visits, Greek vacations, STR, Vacation 2020

Why “NOT” to Believe Dreamy COVID-19 Recovery Predictions

2020-03-26 by Phil Butler

Tacoma COVID-19

The COVID-19 situation where travel and hospitality are concern, is largely understated by most experts who project a mid-term leveling out.

Tags: Asia Pacific, Coronavirus, COVID-19, Donald Trump, Double Check, Europe hotels, Greece hotels, hotel revenue, Le Bijou, London, london hotels, Madeleine Hübner, McKinsey & Company, RevPAR, STR, US hotels, World hotels, WTTC

Hospitality Beyond COVID-19: Early Advice from the Industry’s Best

2020-03-14 by Phil Butler

Post Coronavirus

Greece’s tourism sector is in big trouble over the COVID-19 pandemic. With more and more countries instituting level 3 travel advisories for Europe, the country’s early tourism season is badly affected. Just emerging from a horrendous economic crisis, Greece offers us a litmus test for worldwide destinations in crisis. What needs to happen now is […]

Tags: Avvio, COVID-19, Duetto, Europe hotels, Greece hotel, Greece hotels, Guestline, hotel marketing, MSC Cruises, Norwegian Cruise Line, scenario planning, STR, STR Inc., thomas cook, TUI, Woody Wade, World Economic Forum

Europe Hotel Industry Reports Solid Growth for January, 2018

2018-02-28 by Argophilia Travel News

Sinaia

Europe’s hotel industry posted growth across the three key performance metrics during January 2018, according to data from STR. 

Tags: Eastern Europe tourism. European rooms, Europe hotels, Europe travel, European hotels, Greece hotels, Romania hotels, STR

STR Analyzes the Impact of Terrorism on Europe’s Hotel Industry

2016-05-09 by Aleksandr Shatskih

STR Global

On average, European hotel markets experience stabilized performance results within approximately three months following a terror attack, according to data and analysis from STR.

Tags: Europe hotels, STR, STR Global, terror

Who’s the Big Bad Wolf of Hotel Marketing?

2012-01-26 by Phil Butler

The big bad wolf of online travel

Just out, the Distribution Channel Analysis study via the American Hotel Lodging Association (AH&LA) and STR, has been released. The detailed study, supposedly aimed at helping “all” hoteliers better understand hotel room distribution, discusses distribution channel mix, among other salient hotel profitability instances. But, is the study really meant for all hoteliers, or just the fat cats?

Tags: advertising, American Hotel Lodging Association, Expedia commissions, franchise fees, Google, Google ads, Google evil, Google hotel finder, Google market, Google Travel, Hilton, hotel, hotel brands, hotel distribution, hotel franchises, Hyatt, IHG, Larry Page, Madigan Pratt & Associates, marketing, marketing channels, Marriott, Mr & Mrs Smith, online travel, OTA's, pay per click, ppc, propoganda, Roomkey, search marketing pay per click, Sergey Brin, STR, Tamara Heber-Percy, TripAdvisor, update, Wyndam

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Featured Stories

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Crete animal cruelty

Confronting the Culture of Animal Cruelty in Crete

Why We Embrace AI

At Argophilia, we believe in using every tool at our disposal to bring you the stories that matter. You may notice a certain precision in our data analysis, a specific flair in our visuals, or a rapid turnaround on complex topics. That is no accident—it is the result of our rampant use of artificial intelligence.

We use Gemini to help synthesize data, structure our reporting, and ensure our news remains as sharp as the reality we cover. When it comes to our imagery, we rely on the creative power of Midjourney and NightCafe, unless otherwise noted in our editorial credits.

We are not apologetic for this. In a fast-moving world, these tools allow us to focus on what really counts: investigating the issues, giving a voice to the marginalized, and maintaining the journalistic integrity you expect from us. We see AI not as a replacement for human judgment, but as an engine that amplifies our ability to inform, analyze, and tell the truth about our island and beyond.

We are writers and journalists first—but we are proud to be tech-enabled ones, too.

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Your go-to guide for foraging cretan horta

Stories of Interest

The Six Pufferfish Species Found in Greek Waters

2026-07-08 By Mihaela Lica Butler

From the infamous Silver-cheeked Toadfish, whose powerful bite and deadly toxin have made headlines across the Mediterranean, to tiny deep-water species that most swimmers will never encounter, these invasive fish are now part of Greece’s marine life.

spearfishing diver AI illustration

Search Intensifies After Missing Spearfisher’s Gear Found Off Frangokastello

2026-07-08 By Manuel Santos

A Frontex thermal drone and multiple vessels search for a 65-year-old missing spearfisherman in Crete after his gear was found 5 nautical miles offshore.

Silver Nova pool deck

Luxury Cruise Ship Silver Nova Makes First Visit to Heraklion

2026-07-08 By Argophilia Travel News

Heraklion welcomed a new addition to its growing cruise portfolio this week as the luxury cruise ship Silver Nova made its first-ever visit to the Cretan capital. The maiden call was marked by the traditional plaque exchange ceremony aboard the vessel, attended by representatives of the Heraklion Port Authority, the Hellenic Coast Guard, and the […]

Chania market reopening 2026

Chania Municipal Market Targets September Reopening After Years of Restoration

2026-07-08 By Iorgos Pappas

Chania’s restored Municipal Market is expected to reopen in September, with shop owners beginning work on their premises during July.

Heraklion restaurants

Heraklion Restaurants See Plenty of Visitors but Less Spending This Summer

2026-07-08 By Victoria Udrea

Heraklion’s hospitality sector says visitor numbers remain strong, but cautious spending and rising costs are squeezing restaurant businesses.

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