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STR

Europe’s Second Lockdown Already Crushing Stays

2020-11-23 by Phil Butler

Stop Covid

Europe’s 2nd lockdown is already negatively impacting hotel performance. Data from STR and other researchers reveals October performance way down.

Tags: 2020 bookings, COVID-19 cancellations, Europe bookings, Europe hotels, hotel bookings, hotels 2020, STR, VauBoo

STR Releases Europe Hotel Performance for July 2020

2020-08-21 by Argophilia Travel News

Fodele Beach Hotel

A report from STR reveals Europe’s hotel industry’s improved but low performance, according to July 2020 data.

Tags: ADR, Europe summer, hotel profits, hotels, RevPAR, STR, Summer 2020, summer numbers, UK hotels

Few Still Hold Out Home for Rescuing Greece Tourism in 2020

2020-07-30 by Phil Butler

25th August Street

The Greeks had high hopes that somehow officials and good luck would help rescue the 2020 tourism season. But, it isn’t happening so far.

Tags: GBR, GBR hospitality consulting, Greece 2020, Greece economy, Greece hotels, Greece resorts, Greece visits, Greek vacations, STR, Vacation 2020

Why “NOT” to Believe Dreamy COVID-19 Recovery Predictions

2020-03-26 by Phil Butler

Tacoma COVID-19

The COVID-19 situation where travel and hospitality are concern, is largely understated by most experts who project a mid-term leveling out.

Tags: Asia Pacific, Coronavirus, COVID-19, Donald Trump, Double Check, Europe hotels, Greece hotels, hotel revenue, Le Bijou, London, london hotels, Madeleine Hübner, McKinsey & Company, RevPAR, STR, US hotels, World hotels, WTTC

Hospitality Beyond COVID-19: Early Advice from the Industry’s Best

2020-03-14 by Phil Butler

Post Coronavirus

Greece’s tourism sector is in big trouble over the COVID-19 pandemic. With more and more countries instituting level 3 travel advisories for Europe, the country’s early tourism season is badly affected. Just emerging from a horrendous economic crisis, Greece offers us a litmus test for worldwide destinations in crisis. What needs to happen now is […]

Tags: Avvio, COVID-19, Duetto, Europe hotels, Greece hotel, Greece hotels, Guestline, hotel marketing, MSC Cruises, Norwegian Cruise Line, scenario planning, STR, STR Inc., thomas cook, TUI, Woody Wade, World Economic Forum

Europe Hotel Industry Reports Solid Growth for January, 2018

2018-02-28 by Argophilia Travel News

Sinaia

Europe’s hotel industry posted growth across the three key performance metrics during January 2018, according to data from STR. 

Tags: Eastern Europe tourism. European rooms, Europe hotels, Europe travel, European hotels, Greece hotels, Romania hotels, STR

STR Analyzes the Impact of Terrorism on Europe’s Hotel Industry

2016-05-09 by Aleksandr Shatskih

STR Global

On average, European hotel markets experience stabilized performance results within approximately three months following a terror attack, according to data and analysis from STR.

Tags: Europe hotels, STR, STR Global, terror

Who’s the Big Bad Wolf of Hotel Marketing?

2012-01-26 by Phil Butler

The big bad wolf of online travel

Just out, the Distribution Channel Analysis study via the American Hotel Lodging Association (AH&LA) and STR, has been released. The detailed study, supposedly aimed at helping “all” hoteliers better understand hotel room distribution, discusses distribution channel mix, among other salient hotel profitability instances. But, is the study really meant for all hoteliers, or just the fat cats?

Tags: advertising, American Hotel Lodging Association, Expedia commissions, franchise fees, Google, Google ads, Google evil, Google hotel finder, Google market, Google Travel, Hilton, hotel, hotel brands, hotel distribution, hotel franchises, Hyatt, IHG, Larry Page, Madigan Pratt & Associates, marketing, marketing channels, Marriott, Mr & Mrs Smith, online travel, OTA's, pay per click, ppc, propoganda, Roomkey, search marketing pay per click, Sergey Brin, STR, Tamara Heber-Percy, TripAdvisor, update, Wyndam

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Stories of Interest

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Crete Joins Mediterranean Trails Network to Elevate Global Eco-Tourism Profile

2026-06-02 By Manuel Santos

Crete unifies its hiking routes under the Cretan Trails banner, partnering with international trail networks to develop sustainable mountain tourism.

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Hersonissos Faces Lifeguard Shortage as Summer Season Gets Underway

2026-06-02 By Manuel Santos

Hersonissos remains without lifeguard coverage on its designated busy beaches after a tender for 46 positions failed to attract applicants.

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Welcome to the New VOAK, Where Bus Drivers Rest in Traffic and Get Fined for It

2026-06-02 By Manuel Santos

Tourist bus operators in Crete say ongoing VOAK construction projects are causing severe delays, making it difficult for drivers to comply with mandatory rest-period regulations.

Crete transport CPMR conference

Europe Talks About Connectivity. Crete Knows Why It Matters.

2026-06-02 By Iorgos Pappas

Representatives of the Region of Crete used CMPR conference to call for stronger transport links, improved accessibility, and EU funding.

World Environment Day 2026

Water, Food, and Climate Take Center Stage at Free World Environment Day Event in Crete

2026-06-02 By Iorgos Pappas

The Orthodox Academy of Crete will host a free scientific conference on June 5, exploring water management, food production, climate adaptation, and the future of Cretan agriculture.

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