Infare, a global market leader in pricing intelligence, has launching Pharos, a cutting-edge business intelligence tool for airlines.
Skyscanner is excited to be partnering with ForwardKeys to deliver two new behavioral analytical techniques within ForwardKeys’ Flight Searches tool, branded ‘Travel Willingness’ and ‘Catchment Area’, which aim to provide insights into macro traveler trends.
HotelsPro, a technology and reservation solutions provider for travel industry professionals and a brand of the world’s leading travel and accommodation supplier MetGlobal Group of Companies, announced the key points about the accurate and efficient usage of big data which enable travel professionals to touch the customers properly.
In news from SnapShot GmbH, the hotel analytics company is going on the road to demonstrate its new platform, and to hold discussions on hotel data usage in key cities in Germany, Austria, the UK, and Belgium. The company says hoteliers in these cities will get hands on experience which demonstrates the full capabilities of its flagship product, SnapShot Analytics.
Marketing data company Adara has just released “traveler value score”, a tool that estimates an anonymous subject’s customer’s capacity to spend on travel and lodging. The news tool can help hoteliers pitch rooms and services more precisely, thereby elevating or optimizing revenues, according to the company. While the potential for filtering spending potential seems fantastic, there may be some stumbling blocks.
Big Data is catching on in the hospitality industry but it’s not just the biggest hotels that are leading the revolution. Smaller, boutique hotels are rapidly becoming data-driven too, using analytics to track and meet the demands of chosen demographic.
For a few years now digital experts have discussed the importance of “personalization”, the so-called “guest experience.” While the concept is not a new one, like so many marketing or “buzz” terms, the reality of providing real customer value is often lost in the shuffle. Is Big Data really so useful? Can your business leverage […]
Five years ago the world-wide-web was horrified at the concept of usable user data. Today every business from high fashion to the local laundry-mat wants to know how to convert customers via predictive intelligence. Technology is gearing up to meet a Big Data conundrum, as marketers wring their hands awaiting the golden ring that signifies an R-O-I bonanza. But at this stage of trend analysis, most experts agree that the analytics ship has not yet arrived. Here’s a succinct look at where we really are.
Over the last dozen years I’ve tested just about every search technology that exists. From back in the so-called “search wars”, to new forms of AI and semantic intelligence, the ultimate goal of any search device is relevance for the user. Today I tested a little hospitality search engine called Pineapple Search.
Market segment, the new paradigm hotel revenue people seek to optimize and utilize, it can be an elusive beast. Using guest analytics and loyalty data will become more and more useful, but the key segments, and those data sets, will power the coming hotel operations shift toward predictive analytics. Here are some resources that should be […]
What’s the one question every hotel owner, director, and revenue manager on Earth wants to ask about Big Data and predictive analytics? “Where’s the proof?” This is what’s missing from every conference presentation, and ever marketing pitch for tech tools that will jump start the new business intelligence (BI). For those in need of such […]
SnapShot GmbH, ESSEC Business School and Duetto now offer on Coursera a Hotel Management: Distribution, Revenue and Demand Management Specialization bundle, aiming to help hotel managers to maximize business revenue.
Hotels and other hospitality oriented businesses have received the message, big data analytics can solve for major business challenges from price optimization, to predicting touristic flows. However compelling this new realm may be for current and future operations though, not all big data solutions add the same value.
Understanding the technology in the hotel distribution space can be challenging, so many players and so much technology. A visual representation of this technology can help grasp the landscape and “fit the pieces into the puzzle.” Part of working on Hotel Demand Management, and its many layers, meant getting a good grasp of the segments, […]
A recent ESSEC Business School Hospitality Management MBA Bootcamp spawned a series of discussions and expert analysis. The