HotelsPro, a technology and reservation solutions provider for travel industry professionals and a brand of the world’s leading travel and accommodation supplier MetGlobal Group of Companies, announced the key points about the accurate and efficient usage of big data which enable travel professionals to touch the customers properly.
The advent of new technologies has brought about a great deal of change for hospitality businesses. The trend has opened up amazing possibilities, while at the same time causing great apprehension.
We hear so much about how tourism, hospitality, and especially hotels will ride the wave of Big Data into a revenue sunset. But underneath the hyperbole, there is a certain reality, the realization that sustainable businesses simply must emerge. It is also true that companies that provide the most stunning technological advancements in this field, cannot thrive unless their clients do.
In news from SnapShot GmbH, the hotel analytics company is going on the road to demonstrate its new platform, and to hold discussions on hotel data usage in key cities in Germany, Austria, the UK, and Belgium. The company says hoteliers in these cities will get hands on experience which demonstrates the full capabilities of its flagship product, SnapShot Analytics.
Five years ago the world-wide-web was horrified at the concept of usable user data. Today every business from high fashion to the local laundry-mat wants to know how to convert customers via predictive intelligence. Technology is gearing up to meet a Big Data conundrum, as marketers wring their hands awaiting the golden ring that signifies an R-O-I bonanza. But at this stage of trend analysis, most experts agree that the analytics ship has not yet arrived. Here’s a succinct look at where we really are.