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Brian Solis

RevitUp and the Metamorphosis of Hospitality Business Culture

2020-08-25 by Phil Butler

SeVi Boutique Hotel Zanzibar

Sevi Boutique Hotel Zanzibar deploys progressive management and holistic revenue generation service RevitUp.

Tags: Aegean Melathron Thalasso spa Hotel, Brian Solis, COVID-19, EyeWide Marketing, hotel bookings, hotel sales, hotels, marketing, Minas Liapakis, Nikos Giokas, sales, Salesforce, SeaScape Luxury Residences, Sevi Boutique Hotel Zanzibar, The Future of Business, Zanzibar tourism

The Hospitality Industry’s COVID-19 Ultimatum: Evolve or Die

2020-04-21 by Phil Butler

Virtual wedding

Tourism and hospitality are facing deconstruct. Here’s an encapsulization of the coming battle for survival in a key global industry.

Tags: Adrian Bejan, Booking.com, Brian Solis, capitalism, consumerism, COVID-19, Digital Darwinism, Drew Hansen, Franziska Altenrath, global tourism, hospitality industry, Hospitality Net, Jan Hein Simons, Jonathan Day, MRP Hotels, OTA, OTA's, Revinate, socialism, technology, TUI, TUTAKA, Willy Legrand

Hotel Marketing: Yes, Social Media Influencers are Still “In”

2019-08-22 by Phil Butler

Lady Gaga a top Social Media Influencers

This report reveals for hoteliers a much better guide to social media influencers, and into the marketing strategies that work.

Tags: Brian Solis, Buzz & Go, hospitality influencers, Hospitality Net, hotel influencers, hotel marketing, hotel PR, influencer marketing, Jeff Bullas, Lady Gaga, Larry Mogelonsky, Lee Oden, marketing, marketing funnel, media outreach, PR, social influencers, social media

A Prescription for Recovering from Our Marketing Disease

2018-11-29 by Phil Butler

Soap sales

Digital communications has for too long been reclassified as only a function of marketing. Public relations communicators should have been in the lead all along.

Tags: Brian Solis, Dave Senay, digital marketing, earned media, Edelman PR, Epoch Times, EyeWide, EyeWide Digital Marketing, FH, Fleischman Hillard, Future Works, marketing, Martin Soler, media, Minas Liapakis, PR, public relations, RADAR, Richard Edelman, WIHP

Using Big Data for Breakfast

2016-02-10 by Phil Butler

For a few years now digital experts have discussed the importance of “personalization”, the so-called “guest experience.” While the concept is not a new one, like so many marketing or “buzz” terms, the reality of providing real customer value is often lost in the shuffle. Is Big Data really so useful? Can your business leverage […]

Tags: analytics, Big Data, Brian Solis, data, DigitalMeteo, instagram, IoT, weather

“We Told You!” The Arrival of Your Mobile Guest

2014-08-22 by Phil Butler

Across the spectrum of travel businesses the paradigm shift to mobile now takes on acute significance. From online travel agencies, hoteliers, travel agents, and the business side of the travel industry, the inevitability of the mobile customer has arrived. Fortunately for a good many travel entities, preparations were made to adapt to this shift. However, the majority of businesses worldwide now find themselves behind the proverbial 8-ball. To all the businesses we’ve suggested convert, that milestone we predicted has arrived. Don’t say we didn’t tell you so.

Tags: Altimeter Group, Brian Solis, HeBS Digital, hotel bookings, Kempenski Hotels, Kempinski, Max Starkov, Megan Hughes, mobile ads, mobile bookings, mobile marketing, Orbitz, Palazzo Avino

Brandwatch Report on Social Listening a Head Turner for Hospitality

2014-04-15 by Phil Butler

Social Listening & the Tourism Industry: A Snapshot

Brandwatch, the most powerful social media monitoring and analytics tool we’ve found, just released their travel and hospitality report for 2014 – Social Listening & the Tourism Industry: A Snapshot. The detailed report amounts to the first of its kind primer for travel executives to understand the impacts of social media on traveler decision making.

Tags: airlines, Brian Solis, customer experience, hotel metrics, hotels, metrics, Social Listening & the Tourism Industry: A Snapshot, social media, technology, travel agents, What's the Future of Business

Digital Tourism Curve: Not Even a TravelCube Makes the Grade

2013-10-24 by Phil Butler

TravelCube

What was OctopusTravel has now become a GTA booking portal called TravelCube, this according to Travel Weekly. However, appropriate a rebrand is, the question arises; “What’s the best future travel agent conduit to success.”

Tags: Brian Solis, Digital Business, GTA, IAVRA, OctopusTravel, RateGain, tourism agents, travel agencies, travel agents, TravelCube, TUI

Social Media 101 for Restaurateurs: Getting and Giving the Business

2013-05-28 by Phil Butler

Facebook 101 for Restaurants

You own a business associated with hospitality, let’s say a restaurant, for instance. The digital craze is, obviously, something you’ve at least heard about. But just how do social media, blogging, search engine marketing (SEM), and other advanced connectivity channels help your business? Is there a real return on investment from this “social” space? There seem to be more questions about the social sphere than answers, no?

Tags: advertising, Brian Solis, Edelman, hospitality ads, hospitality PR, marketing, Pamil Visions, Richard Edelman, ROI, tourism channels, travel ads, travel marketing, travel PR

Terra Firma, Friends, and Travels Shared Through Google +

2011-07-25 by Phil Butler

Traveling with Google +

If there is one thing concrete that we can say binds all of us, it is good old Terra firma herself. In a very real way, the Earth beneath all our feet, like our own humanity, can teach us a lot about one another. Maybe this is one reason travel is so fantastically popular – as human beings we a

Tags: Brian Solis, Engaged, Facebook, Gina Trapani, Google, Google founders, Google Plus, Google Travel, Google's engagement, Lifehacker, Mark Zuckerberg, Picasa, Robert Scoble, Sergey Brin, social meda travel, social networks, social travel, the social network, travel pics, travel tools

Eastern Europe Digital Engagement 2010 – Lithuania

2010-11-30 by Phil Butler

Official website of Lithuania

If you surf to Lithuania’s online country portal you will be enthralled with just how pretty and refined that country’s online presence is. As websites go, their portal is nearly perfect for engaging visitors and imparting crucial information. However, closer scrutiny reveals an all too common missing link between the tools of engagement, and the actual commitment needed.

Tags: . YouTube, Brian Solis, Digital Europe, digitally aware, Eastern Europe, Engage, Europe, Facebook, Lithuania, Lithuania Facebook, Lithuania online, Lithuania Twitter, Lithuania YouTube Channel, modern websites, social media, Twitter, Web 2.0, websites

Where to Find the Best Travel Deals – Whodathunkit?

2010-11-07 by Ryan Cox

Besttraveldeals blog

Argophilia takes a look at the cutting edge of online travel platforms. Today Besttraveldeals comes into view with a community determined to find the best travel prices and value. Despite the site’s community nature, the model does have its drawbacks.

Tags: Besttraveldeals, Brian Solis, Condé Nast Traveler, deal finders, digital travel, Engaged, online travel, suggested deals, suggestion engines, travel communities, travel deals, travel industry, travel news, travel technology




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Karpathos Makes National Geographic 2023 Most Impressive List

2022-12-08 By Phil Butler

The Greek island of Karpathos has been included in National Geographic’s annual list of the world’s 25 most impressive destinations for 2023.  National Geographic refers to the island in the Dodecanese as an amazing and beautiful place, where women-owned businesses lead the way in sustainable tourism. Also included in the same category in the extensive […]

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Live Like Great Odysseus: Book a Week at Santa Thekla Peninsula

2022-11-17 By Phil Butler

Santa Thekla Peninsula on Kefalonia promises and delivers everything a mythical king could want. This is truly a “one-of” experience.

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