Digital communications has for too long been reclassified as only a function of marketing. Public relations communicators should have been in the lead all along.
Brian Solis
Using Big Data for Breakfast
For a few years now digital experts have discussed the importance of “personalization”, the so-called “guest experience.” While the concept is not a new one, like so many marketing or “buzz” terms, the reality of providing real customer value is often lost in the shuffle. Is Big Data really so useful? Can your business leverage […]
“We Told You!” The Arrival of Your Mobile Guest
Across the spectrum of travel businesses the paradigm shift to mobile now takes on acute significance. From online travel agencies, hoteliers, travel agents, and the business side of the travel industry, the inevitability of the mobile customer has arrived. Fortunately for a good many travel entities, preparations were made to adapt to this shift. However, the majority of businesses worldwide now find themselves behind the proverbial 8-ball. To all the businesses we’ve suggested convert, that milestone we predicted has arrived. Don’t say we didn’t tell you so.
Brandwatch Report on Social Listening a Head Turner for Hospitality
Brandwatch, the most powerful social media monitoring and analytics tool we’ve found, just released their travel and hospitality report for 2014 – Social Listening & the Tourism Industry: A Snapshot. The detailed report amounts to the first of its kind primer for travel executives to understand the impacts of social media on traveler decision making.
Digital Tourism Curve: Not Even a TravelCube Makes the Grade
What was OctopusTravel has now become a GTA booking portal called TravelCube, this according to Travel Weekly. However, appropriate a rebrand is, the question arises; “What’s the best future travel agent conduit to success.”
Social Media 101 for Restaurateurs: Getting and Giving the Business
You own a business associated with hospitality, let’s say a restaurant, for instance. The digital craze is, obviously, something you’ve at least heard about. But just how do social media, blogging, search engine marketing (SEM), and other advanced connectivity channels help your business? Is there a real return on investment from this “social” space? There seem to be more questions about the social sphere than answers, no?
Terra Firma, Friends, and Travels Shared Through Google +
If there is one thing concrete that we can say binds all of us, it is good old Terra firma herself. In a very real way, the Earth beneath all our feet, like our own humanity, can teach us a lot about one another. Maybe this is one reason travel is so fantastically popular – as human beings we a
Eastern Europe Digital Engagement 2010 – Lithuania
If you surf to Lithuania’s online country portal you will be enthralled with just how pretty and refined that country’s online presence is. As websites go, their portal is nearly perfect for engaging visitors and imparting crucial information. However, closer scrutiny reveals an all too common missing link between the tools of engagement, and the actual commitment needed.
Where to Find the Best Travel Deals – Whodathunkit?
Argophilia takes a look at the cutting edge of online travel platforms. Today Besttraveldeals comes into view with a community determined to find the best travel prices and value. Despite the site’s community nature, the model does have its drawbacks.