Argophilia

Αργοφιλία: For the love of the journey.

Global Hotel Exchange

WIHP’s DirectPack & Trivago – Direct Bookings Imminent?

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World Independent Hotels Promotion (WIHP) has just announced a sweet partnership with leading meta comparison site Trivago, one which could end up being a sort of strategic masterpiece. Testing their so called DirectPack ad platform with Trivago, WIHP’s test hotels achieved a 10x ROI with no sweat, according to WIHP’s Marketing experts. The implications of this news may not be readily obvious, we suggest you read on.

Treovi To Revolutionize the Online Hotel Industry

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Revolutionizing the online hotel industry, Treovi reservation service recently announced their main objective of excluding all existing online commissions and founding an equitable collaboration between hotels and their customers. Now this is news.

Hotel Berati Joins Argophilia Albania

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In a bit of our own company news, Argophilia Travel Albania has signed on another business this week. Our semi-behind the scenes distribution channel dedicated to Eastern Europe, the telling about people and places not so many ever took the time or energy to, is working, slowly, but surely.

London’s Sheraton Park Tower – Starwood Digital Superstar

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There are a lot of hotels engaged in social media, and presenting their wares online. Hilton to the smallest Mom & Pop cabins on the remotest river, everyone wants in on the digital superhighway. Today, a lone tweet sent me reeling back toward an old friend from childhood, Sheraton and Starwood Hotel’s fine Kightsbridge luxury hotel, the Sheraton Park Towers.

Saj Earth Resort Kerala Chooses GHX Channel

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One of Kerala’s most interesting and unique hotels, the Saj Earth Resort in Cochin, has added their inventory of rooms to Global Hotel Exchange. The hotel offers a one-of-a-kind waterborne nature experience, along with convenience for business travelers. The choice of GHX as a distribution channel makes sense, especially for worldwide hotels without the marketing reach of some others.

Trump International Beach Resort Tags GHX Distribution

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The new Global Hotel Exchange (GHX) hotel booking platform has demonstrated to the world its ability to seek out new friends in the highest of places, signing up none other than Donald Trump and his spectacular Trump International Beach Resort at Miami Beach.

Gstaad Palace: Green, Luxuriant & Progressive Too

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One of the world’s exclusive eco-friendly hotels, the Gstaad Palace, has elected to use Global Hotel Exchange, a revolutionary new online booking platform that makes an ideal bed-fellow for one of Switzerland’s most inventive and luxurious places to stay. As this fabulous Swiss resort proclaims in their video at post’s end, “Gstaad Palace is far more than just a hotel.” Where forward thinking joins old world tradition, excellence resides.

1000 More Hotels Join Global Hotel Exchange

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In online travel agency (OTA) news, the California Lodging Industry Association (CLIA) and the Independent Lodging Industry Association (ILIA) have added a thousand plus independent hotels to upstart booking platform Global Hotels Exchange (GHX). Even prior to the official launch of GHX, it appears many hotel owners and support organizations are willing to flock to the new channel.

OTA Package Deal Races On

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News from Orbitz Chicago headquarters tells of the company’s latest partnering deal with Hawaiian Airlines, a private labeling solution supposed to power hotel and vacation packaging bookings. The prospective “win-win” being Obritz on the airline’s website, and Hawaiian taking advantage of Orbitz leverage.

Selling Soap, Seats, & Other Hospitality Services In 2012

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An article on Tnooz last Friday peaked our interest, Xotels boss Patrick Landman offering up key variables in what will become the biggest online trade war ever. When Google, all the big corporate OTAs, and key independent online travel entities lock horns for a final round, a few will not be left standing.

Former Choice Franchise Port Allen Brands Magnuson

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Magnuson Hotels has announced yet another complete rebranding of the Magnuson Hotel – Port Allen in Louisiana. The world’s largest independent hotel group, Magnuson hopes to improve the regional and national positioning of this 48 room accommodation on the outskirts of Baton Rouge.

OTA CEOs: Part III

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Continuing our series on decision makers in the online travel world, Argo jumps back in to an interesting Q & A session between reporters from USA Today and leading CEOs. Veronica Gould Stoddart and Roger Yu caught up with 6 top bosses at the recent PhoCusWright conference in Hollywood, Fla. We take up where we left off, analyzing answers to some key tech trend questions.

Nickels & Dimes & Billions: Ancillary Revenue Notes

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An article just the other day at Travel Agent Central hints at just how deep the well of ancillary travel revenue may be. According to a cited Amadeus/IdeaWorks report, ancillary revenues could triple from $32 billion to over $100 billion on the heels of electronic miscellaneous documents (EMDs). But, the real story beneath transactions may be the […]

Hoteliers, Are You Using the Right Channels?

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For businesses busying themselves trying to catch the social wave, to engage customers via digital channels, the learning curve can be steep. All along the path to competitive edge in online marketing, the pitfalls of “not knowing” end up costing companies before the online lesson is learned. Nowhere is this more evident than in the hotel industry. Using the wrong communicative channels, or using them in the wrong way, can determine who does and does not survive.