World Independent Hotels Promotion (WIHP) has just announced a sweet partnership with leading meta comparison site Trivago, one which could end up being a sort of strategic masterpiece. Testing their so called DirectPack ad platform with Trivago, WIHP’s test hotels achieved a 10x ROI with no sweat, according to WIHP’s Marketing experts. The implications of this news may not be readily obvious, we suggest you read on.
Global Hotel Exchange
Revolutionizing the online hotel industry, Treovi reservation service recently announced their main objective of excluding all existing online commissions and founding an equitable collaboration between hotels and their customers. Now this is news.
In a bit of our own company news, Argophilia Travel Albania has signed on another business this week. Our semi-behind the scenes distribution channel dedicated to Eastern Europe, the telling about people and places not so many ever took the time or energy to, is working, slowly, but surely.
There are a lot of hotels engaged in social media, and presenting their wares online. Hilton to the smallest Mom & Pop cabins on the remotest river, everyone wants in on the digital superhighway. Today, a lone tweet sent me reeling back toward an old friend from childhood, Sheraton and Starwood Hotel’s fine Kightsbridge luxury hotel, the Sheraton Park Towers.
One of Kerala’s most interesting and unique hotels, the Saj Earth Resort in Cochin, has added their inventory of rooms to Global Hotel Exchange. The hotel offers a one-of-a-kind waterborne nature experience, along with convenience for business travelers. The choice of GHX as a distribution channel makes sense, especially for worldwide hotels without the marketing reach of some others.
The new Global Hotel Exchange (GHX) hotel booking platform has demonstrated to the world its ability to seek out new friends in the highest of places, signing up none other than Donald Trump and his spectacular Trump International Beach Resort at Miami Beach.
One of the world’s exclusive eco-friendly hotels, the Gstaad Palace, has elected to use Global Hotel Exchange, a revolutionary new online booking platform that makes an ideal bed-fellow for one of Switzerland’s most inventive and luxurious places to stay. As this fabulous Swiss resort proclaims in their video at post’s end, “Gstaad Palace is far more than just a hotel.” Where forward thinking joins old world tradition, excellence resides.
In online travel agency (OTA) news, the California Lodging Industry Association (CLIA) and the Independent Lodging Industry Association (ILIA) have added a thousand plus independent hotels to upstart booking platform Global Hotels Exchange (GHX). Even prior to the official launch of GHX, it appears many hotel owners and support organizations are willing to flock to the new channel.
News from Orbitz Chicago headquarters tells of the company’s latest partnering deal with Hawaiian Airlines, a private labeling solution supposed to power hotel and vacation packaging bookings. The prospective “win-win” being Obritz on the airline’s website, and Hawaiian taking advantage of Orbitz leverage.
An article on Tnooz last Friday peaked our interest, Xotels boss Patrick Landman offering up key variables in what will become the biggest online trade war ever. When Google, all the big corporate OTAs, and key independent online travel entities lock horns for a final round, a few will not be left standing.
Magnuson Hotels has announced yet another complete rebranding of the Magnuson Hotel – Port Allen in Louisiana. The world’s largest independent hotel group, Magnuson hopes to improve the regional and national positioning of this 48 room accommodation on the outskirts of Baton Rouge.
The world’s largest independent hotel bran, Magnuson Hotels announced the addition of Magnuson Hotel Waco. Formerly a Choice Hotel, the 50+ room hotel completely rebranded as a Magnuson affiliate.
In news from PRWeb London, via Digital Journal, Thomas Magnuson’s Global Hotel Exchange (GHX) announced today thousands of hotels adopting the not even released new online travel agency (OTA).
Continuing our series on decision makers in the online travel world, Argo jumps back in to an interesting Q & A session between reporters from USA Today and leading CEOs. Veronica Gould Stoddart and Roger Yu caught up with 6 top bosses at the recent PhoCusWright conference in Hollywood, Fla. We take up where we left off, analyzing answers to some key tech trend questions.
Hoteliers will soon have a new tool at their disposal which will help them to quickly and effectively gauge the sentiments from its user reviews on sites on the web.