According to a survey conducted by Bentley’s Center for Marketing Technology (CMT), print media still rules hospitality marketing.
The SITEX 2011 Electronics and Computer Fair is back once again, and this year’s show promises to be the biggest and best yet with more than 900,000 visitors expected to attend the exhibition at the Singapor Expo Hall.
For businesses busying themselves trying to catch the social wave, to engage customers via digital channels, the learning curve can be steep. All along the path to competitive edge in online marketing, the pitfalls of “not knowing” end up costing companies before the online lesson is learned. Nowhere is this more evident than in the hotel industry. Using the wrong communicative channels, or using them in the wrong way, can determine who does and does not survive.
In travel technology news, Travel Media Group has just launched Travel Media Interactive, a so called next generation marketing and reputation management tool. A division of Dominion Enterprises, TMG is targeted at online marketing solutions for the travel industry.