Sabre Corporation announced that it has entered into an agreement to acquire Farelogix, a recognized innovator in the travel industry with advanced offer management and NDC order delivery technology used by many of the world’s leading airlines. Sabre expects that upon close, the acquisition will allow the company to accelerate delivery of its end-to-end NDC-enabled retailing, distribution and fulfillment solutions.
On the heels of Norwegian Air announcing $69 flights from the U.S. to Europe, WOW Air followed suit Tuesday beat them to the punch with flights from Los Angeles and San Francisco to Stockholm; Copenhagen; Bristol, England; and Edinburgh, Scotland, for $69.99.
Farelogix has released NDC-Xpress, a platform airlines can use to put into play New Distribution Capability (NDC) version 1.1 down the road. This significant move to make airlines compliant with NDC transactions is big.
An injunction sought by low cost airline champion Ryanair has been granted against travel website eDreams. The online travel agency based in Barcelona, will be stopped from advertising that it offers the ‘guaranteed best price on all flights’ on its German website eDreams.de.
Ryanair, the low-cost carrier, announced last week the opening of 9 new Dublin (Ireland) routes starting with April 2014.
If one were to listen to airline executives giving speeches across the country, the only conclusion would be that the airline industry is the most perfectly transparent industry in the U.S.A. when it comes to pricing — it is a comparison-shopping nirvana. Airline passengers, on the other hand, say airline pricing has become so complicated that figuring out comparative air travel costs requires a spreadsheet. Applying for a mortgage may be easier and more straightforward.
Airfasttickets, a global online travel agency (OTA) has announced the opening of new offices in London. As part of the company’s overall expansion across Europe, the UK offices will support UK and Ireland serving as a local agent there.
Germany’s leading airline Lufthansa has just announced having made business travel for the coming months a whole lot more attractive. According to the company, special price offerings to some 20 + European destinations have been discounted by as much as 73%.
News from Orbitz Chicago headquarters tells of the company’s latest partnering deal with Hawaiian Airlines, a private labeling solution supposed to power hotel and vacation packaging bookings. The prospective “win-win” being Obritz on the airline’s website, and Hawaiian taking advantage of Orbitz leverage.
The online airfare wars escalate as American files suit against Sabre in an attempt to force American’s “direct connect” initiative. With battle lines clearly drawn, can American Airlines win the real or PR war where going back to a closed system is concerned? Not likely, but the story is never the less interesting. Who will take American’s side is the burning question of the day?
Now American Airlines’ fares are dropped from Expedia altogether. With the company claiming no effects on sales, and their ongoing posturing to be seen as in control, is American in trouble? America’s 3rd most powerful airline company has entered into an online marketing war it may not be able to win.