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Room Key

Online Travel Sucking Wind with Consumers! Huh?

2013-02-27 by Phil Butler

OTAs suck

A USA Today story from yesterday pretty much tells on an online travel industry that has failed on nearly every front to deliver. Let’s face it, just because you can book a plane or hotel on Expedia, this does not equal the innovation and awe so many have spoken of these last three years. Tnooz to this beleaguered writer, online travel should be farther along by now in delivering on its promise.

Tags: Expedia, GHX, Hipmunk, online travel, OTA's, Room Key, Tnooz, treovi

WIHP’s DirectPack & Trivago – Direct Bookings Imminent?

2012-10-02 by Phil Butler

trivago

World Independent Hotels Promotion (WIHP) has just announced a sweet partnership with leading meta comparison site Trivago, one which could end up being a sort of strategic masterpiece. Testing their so called DirectPack ad platform with Trivago, WIHP’s test hotels achieved a 10x ROI with no sweat, according to WIHP’s Marketing experts. The implications of this news may not be readily obvious, we suggest you read on.

Tags: booking, booking engine, DirectPack, Global Hotel Exchange, hotel marketing, marketing, marketing tools, OTA's, ROI, Room Key, treovi, TripAdvisor, Trivago

Treovi Unveils “Commission-Free” Hotel Booking Platform

2012-07-18 by Aleksandr Shatskih

Booking a hotel online is easy enough for the average ‘internet-savvy’ consumer these days, but finding a room that’s cheap? That’s an altogether different kettle of fish…

Tags: booking a hotel, hotel booking, hotel registrations, hotel reservations, online travel agencies, Pamela Whitby, reservation system, Room Key, treovi

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Stories of Interest

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How to Disappear in Crete (Without a Trace)

2025-07-14 By Phil Butler

Some people come to Crete to be seen — to sip their espressos beside ruins, to hashtag sunsets, to act like this island owes them enlightenment on a schedule. But the real seekers, the ones with dust in their pockets and silence on their mind, don’t want spectacle. They want distance, erasure, and a kind […]

Heraklion

UNESCO Inclusion for Minoan Palaces in Crete

2025-07-14 By Mihaela Lica Butler

UNESCO inclusion of six Minoan palaces in Crete—Knossos, Phaistos, Malia, Zakros, Zominthos, and Kydonia—was officially confirmed during the 47th World Heritage Committee meeting.

Heraklion beach

How Not to Spend Your Beach Weekend in Heraklion

2025-07-14 By Manuel Santos

Heraklion beach, with its sparkling waters and dramatic undertow, attracts swimmers like moths to an electric flytrap.

Crete weddings

Crete Weddings Take Center Stage as Tourists Race to Summer Discounts

2025-07-14 By Iorgos Pappas

Tourists in Crete are poised for the summer sales, seeking deals on clothing, shoes and jewelry for Crete weddings and social gatherings.

UNESCO Listens

UNESCO Listens—At Last: The Minoan Flame of Crete Burns Eternal

2025-07-13 By Mihaela Lica Butler

UNESCO officially listed six Minoan palace monuments from Crete as World Heritage Sites during the 47th World Heritage Committee meeting.

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