A USA Today story from yesterday pretty much tells on an online travel industry that has failed on nearly every front to deliver. Let’s face it, just because you can book a plane or hotel on Expedia, this does not equal the innovation and awe so many have spoken of these last three years. Tnooz to this beleaguered writer, online travel should be farther along by now in delivering on its promise.
World Independent Hotels Promotion (WIHP) has just announced a sweet partnership with leading meta comparison site Trivago, one which could end up being a sort of strategic masterpiece. Testing their so called DirectPack ad platform with Trivago, WIHP’s test hotels achieved a 10x ROI with no sweat, according to WIHP’s Marketing experts. The implications of this news may not be readily obvious, we suggest you read on.
Booking a hotel online is easy enough for the average ‘internet-savvy’ consumer these days, but finding a room that’s cheap? That’s an altogether different kettle of fish…