Global Hotel Exchange (GHX), a new online distribution channel under the Magnuson brands, announced yesterday the addition of another world famous hotel to their platform. Trump International Beach Resort, in Miami, gives the “new kid on the block” GDS the nod. This Miami Beach five star hotel & resort was created by Donald Trump and Dezer Properties, yet another of “The Donald’s” incomparable and superb accomadations.
A beacon of style and luxury, the Trump International Beach Resort is another of a line of iconic hotels that have been quick to embrace the enormously exciting potential of GHX, akin to other legendary world hotels such as the Waldorf Astoria, and the Gstaad Palace in Switzerland, Trump International Miami is simply superb in every way.
Marty Bussey, Director of Revenue Management for Trump International Beach Resort, added the following with regard to GHX’s promise to rekindle the relationship between hotels and their guests:
“As Director of Revenue, I am excited about the launch of GHX… finally, an on-line booking partner that gives the hotel and the guest a direct interaction opportunity as opposed to receiving a reservation without the ability to communicate directly with the guest prior to their arrival… and if that isn’t phenomenal enough, it comes without the high margin costs associated with typical OTAs.”
Thomas Magnuson, CEO of GHX, spoke a bit about the humbling and exciting experience of developing a new channel for hoteliers, and the channel’s quick nod of approval from so many iconic hotels:
“We are honored to prepare our launch with such a strong portfolio. Trump International Beach Resort is one of the landmark hotels of the world, an icon of style, luxury and excellence in service. Promoting personal relationships between hotels and guests are what Global Hotel Exchange is designed to promote.”
GHX follows a unique business model that is unlike traditional online travel agencies (OTAs), securing the best possible room rates and charging no commissions or merchant discounts to its partner hotels. In line with its vision of removing the middleman, once the booking is made, any further communications take place directly between the hotel and guest, re-establishing a vital relationship with consumers that OTAs had practically killed off.
And The Trump? The resort lays out an amazing ensemble of pampering, entertaining, and luxuriant offerings for guests. Sandy beaches and turquoise sea, to magical performances and fine cuisine, this is the place to stay in Miami Beach.
The benefits for consumers are obvious – for a small, $2,99 fee, there are no more worries about cancellations or room change requests, as partner hotels are more than willing to accommodate such requests in the interests of customer loyalty, while the hotels are guaranteed 100% of the room rate paid by guests at checkout. An interesting element of GHXs model, most never think of is, luxury hotels like Trump International snatch back enormous revenue margin every time a guest books with GHX rather than other OTAs. Commissions on luxury accommodations, especially for long bookings, are enormous. The savings for hotels, and in the end guests, will probably be tremendous.
For more information about Trump International Beach Resort, please follow the prescribed links, visit the resort’s Facebook pages, or contact them directly via phone at: +1 866.832.5974. We leave you with video from the Trump’s YouTube Channel from last Summer. You’ll find it amazing.
Editor’s Note: Argo Travel News is a branch of Pamil Visions, the PR agency of record for Magnuson Hotels and Global Hotel Exchange. This news report is in part about GHX.