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marketing tools

WIHP’s DirectPack & Trivago – Direct Bookings Imminent?

2012-10-02 by Phil Butler

trivago

World Independent Hotels Promotion (WIHP) has just announced a sweet partnership with leading meta comparison site Trivago, one which could end up being a sort of strategic masterpiece. Testing their so called DirectPack ad platform with Trivago, WIHP’s test hotels achieved a 10x ROI with no sweat, according to WIHP’s Marketing experts. The implications of this news may not be readily obvious, we suggest you read on.

Tags: booking, booking engine, DirectPack, Global Hotel Exchange, hotel marketing, marketing, marketing tools, OTA's, ROI, Room Key, treovi, TripAdvisor, Trivago




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