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Roomkey

Treovi To Revolutionize the Online Hotel Industry

2012-06-13 by Aleksandr Shatskih

Treovi Hotel bookings

Revolutionizing the online hotel industry, Treovi reservation service recently announced their main objective of excluding all existing online commissions and founding an equitable collaboration between hotels and their customers. Now this is news.

Tags: booking, Expedia, free booking, free reservation service, GHX, Global Hotel Exchange, guest booking, guests, hotel booking, hotel industry, hotels, online hotels, online travel booking, OTA's, Roomkey, Tnooz, travel sites, treovi

Hotel Berati Joins Argophilia Albania

2012-04-01 by Phil Butler

Hotel Berati owner Kozeta Karipiti

In a bit of our own company news, Argophilia Travel Albania has signed on another business this week. Our semi-behind the scenes distribution channel dedicated to Eastern Europe, the telling about people and places not so many ever took the time or energy to, is working, slowly, but surely.

Tags: Albania Adventures, Albania B & B. Bed & Breaksfasts, Albania folktales, Albania hotels, Albania Travel, Albanian backpacking, Albanians, backpacking, Berat Castle, Berat hotels, Berat travel, Citadel of Berat, Global Hotel Exchange, Kozeta Karapiti, Mount Tomorr, Robert Elsie, Roomkey

London’s Sheraton Park Tower – Starwood Digital Superstar

2012-03-09 by Phil Butler

Sheraton Park Towers London

There are a lot of hotels engaged in social media, and presenting their wares online. Hilton to the smallest Mom & Pop cabins on the remotest river, everyone wants in on the digital superhighway. Today, a lone tweet sent me reeling back toward an old friend from childhood, Sheraton and Starwood Hotel’s fine Kightsbridge luxury hotel, the Sheraton Park Towers.

Tags: Global Hotel Exchange, Google hotel finder, london hotels, London scenery, London travel, Roomkey, Sheraton Hotels, Starwood Hotels, The Sheraton, Tom Magnuson, TripAdvisor

Who’s the Big Bad Wolf of Hotel Marketing?

2012-01-26 by Phil Butler

The big bad wolf of online travel

Just out, the Distribution Channel Analysis study via the American Hotel Lodging Association (AH&LA) and STR, has been released. The detailed study, supposedly aimed at helping “all” hoteliers better understand hotel room distribution, discusses distribution channel mix, among other salient hotel profitability instances. But, is the study really meant for all hoteliers, or just the fat cats?

Tags: advertising, American Hotel Lodging Association, Expedia commissions, franchise fees, Google, Google ads, Google evil, Google hotel finder, Google market, Google Travel, Hilton, hotel, hotel brands, hotel distribution, hotel franchises, Hyatt, IHG, Larry Page, Madigan Pratt & Associates, marketing, marketing channels, Marriott, Mr & Mrs Smith, online travel, OTA's, pay per click, ppc, propoganda, Roomkey, search marketing pay per click, Sergey Brin, STR, Tamara Heber-Percy, TripAdvisor, update, Wyndam

Accor Hotels Rises and Falls with Europe for 2012

2012-01-19 by Phil Butler

Sofitel Vienna Stephansdom

Accor Hotels, the largest hotel player in Europe, has announced guarded optimism for business going forward into 2012. According to their assessment, demand for rooms in Europe looks stable, while concerns over debt burdened South Europe put a damper on expectations.

Tags: Choice Hotels International, East Europe hotels, Europe economy, Europe hotels, France hotels, Hilton Worldwide, Hyatt Hotels, InterContinental, Luxury Hotels, Marriott, Motel 6, Pullman Paris Rive Gauche, Roomkey, Sofitel, Southern Europe hotels, Starwood, US hotels, Wyndham Hotel Group

Big Hotels Launch Their Own OTA – Roomkey

2012-01-12 by Phil Butler

Francis Marion Hotel

In travel technology news from yesterday Tnooz carried the announcement that six of the world’s largest hotel proprietors had launched a booking commune Roomkey. Choice Hotels International, Hilton Worldwide, Hyatt Hotels, InterContinental Hotels, Marriott International and Wyndham Hotel Group set sail on a joint venture which is piloted by Pegasus founder John Davis. Argophilia Travel News decided to take the new flagship for a ride.

Tags: Charleston hotel, Charleston tourism, Charleston travel, Choice Hotels International, Francis Marion Hotel, Google hotel finder, Hilton Worldwide, hotel rates, Hyatt Hotels, InterContinental Hotels, John Davis, Marriott International, Mills House, Roomkey, Travelocity, Two Meeting Street Inn, White Point Gardens

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Why We Embrace AI

At Argophilia, we believe in using every tool at our disposal to bring you the stories that matter. You may notice a certain precision in our data analysis, a specific flair in our visuals, or a rapid turnaround on complex topics. That is no accident—it is the result of our rampant use of artificial intelligence.

We use Gemini to help synthesize data, structure our reporting, and ensure our news remains as sharp as the reality we cover. When it comes to our imagery, we rely on the creative power of Midjourney and NightCafe, unless otherwise noted in our editorial credits.

We are not apologetic for this. In a fast-moving world, these tools allow us to focus on what really counts: investigating the issues, giving a voice to the marginalized, and maintaining the journalistic integrity you expect from us. We see AI not as a replacement for human judgment, but as an engine that amplifies our ability to inform, analyze, and tell the truth about our island and beyond.

We are writers and journalists first—but we are proud to be tech-enabled ones, too.

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Stories of Interest

The Six Pufferfish Species Found in Greek Waters

2026-07-08 By Mihaela Lica Butler

From the infamous Silver-cheeked Toadfish, whose powerful bite and deadly toxin have made headlines across the Mediterranean, to tiny deep-water species that most swimmers will never encounter, these invasive fish are now part of Greece’s marine life.

spearfishing diver AI illustration

Search Intensifies After Missing Spearfisher’s Gear Found Off Frangokastello

2026-07-08 By Manuel Santos

A Frontex thermal drone and multiple vessels search for a 65-year-old missing spearfisherman in Crete after his gear was found 5 nautical miles offshore.

Silver Nova pool deck

Luxury Cruise Ship Silver Nova Makes First Visit to Heraklion

2026-07-08 By Argophilia Travel News

Heraklion welcomed a new addition to its growing cruise portfolio this week as the luxury cruise ship Silver Nova made its first-ever visit to the Cretan capital. The maiden call was marked by the traditional plaque exchange ceremony aboard the vessel, attended by representatives of the Heraklion Port Authority, the Hellenic Coast Guard, and the […]

Chania market reopening 2026

Chania Municipal Market Targets September Reopening After Years of Restoration

2026-07-08 By Iorgos Pappas

Chania’s restored Municipal Market is expected to reopen in September, with shop owners beginning work on their premises during July.

Heraklion restaurants

Heraklion Restaurants See Plenty of Visitors but Less Spending This Summer

2026-07-08 By Victoria Udrea

Heraklion’s hospitality sector says visitor numbers remain strong, but cautious spending and rising costs are squeezing restaurant businesses.

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