Trivago, a leading global hotel metasearch, announced the winners of its annual Trivago Awards to recognize and reward this year’s top-rated and top-performing properties on the search platform. These awards are the highest endorsement Trivago gives to hotels, in recognition of their achievements in customer service and metasearch marketing throughout the year. Johannes Thomas, Trivago […]
Trivago
Skinning the Frugal Travel Cat in Greece
This morning I was reading a report on Ekathimerini about relative hotel stay value in Greece, when I recalled a personal “economic parallax” we ran into last year. While generalizations and statistics can help travelers to narrow their holiday choices, it pays to dig deeper than the media “suggestion box” if you want real deals. Here’s a look at the Ekathimerini comparative, in contrast with what a simple Airbnb hunt can provide.
Athens Top Economy Destination in Europe
In a recent Trivago survey, Athens reached the pinnacle of this year’s preferred Easter destinations for foreigners. The Trivago report also revealed the Greek capital as the cheapest European capital city to visit.
Expedia Finalizes Acquisition of Majority Interest in trivago
Expedia, a full service online travel agency with localized sites in 30 countries, has announced the completion of its acquisition of 61.6% of trivago GmbH, a hotel metasearch company. Following this acquisition, trivago will continue to operate independently from its headquarters in Dusseldorf, Germany.For this majority package in trivago Expedia paid approximately €434 million in […]
WIHP’s DirectPack & Trivago – Direct Bookings Imminent?
World Independent Hotels Promotion (WIHP) has just announced a sweet partnership with leading meta comparison site Trivago, one which could end up being a sort of strategic masterpiece. Testing their so called DirectPack ad platform with Trivago, WIHP’s test hotels achieved a 10x ROI with no sweat, according to WIHP’s Marketing experts. The implications of this news may not be readily obvious, we suggest you read on.