Argophilia

Αργοφιλία: For the love of the journey.

Expedia

Heraklion Hotels Event 2 Outline 2020 Revenue Win or Lose

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The Heraklion Hotel Association and EyeWide Digital Marketing, and RevitUp have organized a unique industry meetup for February 13th.

Mobilemoon: The Latest Travel Rage – Solo Trips With Your Phone

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Data from Expedia’s first Solo Travel Report reveals 60% of travelers plan to take a solo trip within the next two years.

Winners and Losers of the Crete Hospitality Games

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Whoever came up with the idiomatic expression “The devil’s in the details,” must have made a bad hotel choice or two in their lives. Since retiring from the travel public relations and marketing game, I notice an uptick in sloppy marketing efforts that are almost completely reliant on Google ads, OTAs, and the big tour operators. For hoteliers here in Greece, the lost opportunity costs of such reliance will eventually tell. It is with this eventuality in mind that I present the following.

Airbnb’s Rocky Road to Vacation Bookings Supremecy

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Airbnb announced recently collaborations with a number of tech companies, in order to boost the company’s business conversions. API tests last year with the likes of Live Rez, BookingPal, Kigo and LeisureLink, as well as other connections, promise Airbnb hosts a billboard to reach even more guests. Tech connectedness is certainly Airbnb’s forte, as is the shared economy, but there’s some trouble brewing too. Here’s a look at what’s up with travel’s most forward thinking company this month.

Why Is Every Hotel Not Selling Rooms Via Bidroom?

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When was the last time you really compared the prices you pay for hotels stays? If you are like most people, time is never on your side, and loyalty or brand awareness simply must play a role in your travel decision making processes. A Dutch startup a friend recommended, Bidroom addresses several problems caused by […]

Expedia Accelerator: Step Right Up, You Hotelier Fools

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Yesterday I wrote a short post on LinkedIn “Pulse” with my view on Expedia’s new “Accelerator” marketplace. The experiment where hoteliers get to bid for the hotels’ visibility on the OTA, it resembles a carnival act for me. At least one comment on my LinkedIn, suggesting I was a mean spirited ranter because of my […]

eDigitalResearch Numbers Show Expedia Social Prowess

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With over 4 million “likes” on its Facebook profile, Expedia is now in second place among travel brands just beneath KLM. Expedia’s expanded benchmark numbers in results from eDigitalResearch, show the travel giant topping the Google+ league table to gain in excess of 2.5 million news followers in half a year.