Good news for Amadeus global distribution comes via an Expedia announcement to offer air, car, rail, cruise and hotels through the Amadeus system as part of a new long-term global deal.
According to the news, the deal adds Orbitz Worldwide in addition to the Expedia, Hotwire, Travelocity, Wotif Group, Expedia Affiliate Network and Egencia brands via a previous partnership with Amadeus. This latest deal promises to build on the old partnership, while at the same time ensuring “continued innovation” for the more than 8.6 billion flight searches Expedia customers conduct every year.
Expedia offers upgrade options for multiple carriers in North America and Europe as well as pre-paid, checked baggage offerings on certain sites around the world. The OTA’s global tour and transport senior vice president, Greg Schulze, had this to add about the new pact:
“Expedia’s commitment is to deliver an exceptional air shopping and booking experience by making it easy for travelers to find exactly what they want. Amadeus helps Expedia to be the very best place to shop for flights.”
Just last month Amadeus began tweaking the industry over untapped values where data is concerned. The new Amadeus intelligence product suite is slated to help airlines make better decisions using key business intelligence gleaned from passenger and industry data. Amadeus says, Amadeus Performance Insight airlines can also gain insights to understand peaks and drops in travel shopping, and other purchase patterns to help them better manage demand and build personalised offers.
The news Expedia is extending its relationship therefore supports the notion Amadeus is ramping up its efforts to harness Big Data and other emerging potential.