When Presidential hopeful Democratic Senator Elizabeth Warren called for the breakup of U.S. technology companies Google, Apple, and Amazon recently, she was right to do so.
The American Antitrust Institute (AAI) and Business Travel Coalition (BTC) sent to the U.S. Department of Justice (DOJ) in August 2012 a White Paper which aims to show that a merger between US Airways and American would not benefit the industry.
The Justice Department stands poised to nix Google’s acquisition of ITA proprietary software as FairSearch and other entities press the issue. Is Google becoming a monopoly? This is the overriding question on the minds of consumers, but what is on the government’s mind, this is what counts. With American Airlines’ recent ITA deal, exactly how will the Justice Department deal with the immense pressures being leveled? This online travel war is a far bigger confrontation than many realize.
American Airlines and ITA penned a deal the other day which AA claims had nothing to do with Google’s acquisition of ITA technology. But the suggestion still remains as to what exactly Google is doing to fend off its opponents in the so called “Online Travel War.” Is Google silently orchestrating the downfall of Expedia and the others of FairSearch? Well, probably not anything so diabolical, but winning the ITA acquisition with underlying business relationships? This is not only possible, but probable.