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public relations

Take a Social Media Lesson from Crete’s Crumb Healthy Living

2021-10-16 by Phil Butler

Crumb

A lesson from Crumb Healthy Living on Crete in the lost public relations art of reciprocity. Marketing has led us astray, here’s how.

Tags: Alexandra Manousakis, Ancient Malla, Coffee culture, Crete cafes, Crete food, Crete hospitality, Crete villas, Crumb Healthy Living, Giannis Tsakiraki, Heraklion cafes, hospitality, Konstantina Tsakiraki, Malla Villa, Malla Villas, marketing, PR, public relations, story, travel, travel marketing, travel PR

Greek Hoteliers and Politicians Launch ACME Rocket PR Campaign

2021-03-19 by Phil Butler

ACME

Greek political and business leadership launches cartoonish tourism PR campaign in the midst of record COVID-19 cases.

Tags: Clean Monday, COVID vaccine, crete, Dimitris Kalaitzidaki, EU, EU COVID response, EU Travel, Greek hoteliers, Greek hotels, Greek SMEs, Harry Theoharis, Kyriakos Mitsotakis, Open Tourism, public relations, Sputnik V, Sustainable Greece, tourism

Making a Dent in Marble Headed Greek Beurocrats

2018-12-01 by Phil Butler

In the late Spring of 2018 the Hellenic Ministry of Culture and Sports, the Hellenic Ministry of Tourism and the Greek National Tourism Organisation helped organize an amazing cultural event in Heraklion. The Contemporary Minoans design event held 11 and 12 May at the Heraklion Archaeological Museum should have been made Crete branding exercise, but it wasn’t. Instead, the event stands as a stark reminder of what the term “uncommitted” means for Greece.

Tags: Apivita Greece, Branding Heritage, Contemporary Minoans, crete, Crete events, Dimitris Z. Stathopoulos, European Year of Cultural Heritage 2018, Heraklion Archaeological Museum, Katerina Frentzou, KLOTHO, LoveGreece.com, marketing, Prince Charles, public relations, Sophia Kokosalaki

A Prescription for Recovering from Our Marketing Disease

2018-11-29 by Phil Butler

Soap sales

Digital communications has for too long been reclassified as only a function of marketing. Public relations communicators should have been in the lead all along.

Tags: Brian Solis, Dave Senay, digital marketing, earned media, Edelman PR, Epoch Times, EyeWide, EyeWide Digital Marketing, FH, Fleischman Hillard, Future Works, marketing, Martin Soler, media, Minas Liapakis, PR, public relations, RADAR, Richard Edelman, WIHP




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Greece Reports 5,588 New Coronavirus Cases in Past 24 Hours

2022-05-25 By Argophilia Travel News

Greek officials confirmed (PDF) 5,588 new coronavirus infections in the last 24 hours. Santorini case incidences top 300 per 100k people.

Tourism Minister Kikilias

Greece’s Kikilias Expects 900,000 Serbian Tourists This Year

2022-05-22 By Phil Butler

As many as 900,000 tourists from Serbia are expected to visit Greece this year, according to Tourism Minister Vassilis Kikilias. Recently, Kikilias was is in Belgrade for a series of meetings aimed at promoting Greece’s tourism product. The tourism minister spoke about how that, even despite the multiple crises that have arisen in the current […]

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