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Greek Hoteliers and Politicians Launch ACME Rocket PR Campaign

2021-03-19 by Phil Butler

ACME

Greek political and business leadership launches cartoonish tourism PR campaign in the midst of record COVID-19 cases.

Tags: Clean Monday, COVID vaccine, crete, Dimitris Kalaitzidaki, EU, EU COVID response, EU Travel, Greek hoteliers, Greek hotels, Greek SMEs, Harry Theoharis, Kyriakos Mitsotakis, Open Tourism, public relations, Sputnik V, Sustainable Greece, tourism

Making a Dent in Marble Headed Greek Beurocrats

2018-12-01 by Phil Butler

In the late Spring of 2018 the Hellenic Ministry of Culture and Sports, the Hellenic Ministry of Tourism and the Greek National Tourism Organisation helped organize an amazing cultural event in Heraklion. The Contemporary Minoans design event held 11 and 12 May at the Heraklion Archaeological Museum should have been made Crete branding exercise, but it wasn’t. Instead, the event stands as a stark reminder of what the term “uncommitted” means for Greece.

Tags: Apivita Greece, Branding Heritage, Contemporary Minoans, crete, Crete events, Dimitris Z. Stathopoulos, European Year of Cultural Heritage 2018, Heraklion Archaeological Museum, Katerina Frentzou, KLOTHO, LoveGreece.com, marketing, Prince Charles, public relations, Sophia Kokosalaki

A Prescription for Recovering from Our Marketing Disease

2018-11-29 by Phil Butler

Soap sales

Digital communications has for too long been reclassified as only a function of marketing. Public relations communicators should have been in the lead all along.

Tags: Brian Solis, Dave Senay, digital marketing, earned media, Edelman PR, Epoch Times, EyeWide, EyeWide Digital Marketing, FH, Fleischman Hillard, Future Works, marketing, Martin Soler, media, Minas Liapakis, PR, public relations, RADAR, Richard Edelman, WIHP




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Argo News Brief: COVID, IMF, and This Week’s Tourist Trends

2021-04-08 By Argophilia Travel News

This week travel experts discuss the need for Greece to adapt in the wake of COVID-19, and more news on the economy and summer vacations.

EODY logo

Latest COVID Reports: Greece Records 3,232 New Cases in 24 Hours

2021-04-04 By Argophilia Travel News

The National Public Health Organization (EODY) reported on Saturday 3,232 new coronavirus infections in the last 24 hours.

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