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public relations

A PR “Thank You” for Abaton Island Resort & Spa

2022-09-28 by Phil Butler

Abaton Island Resort & Spa

How did Abaton Island Resort & Spa become a hot trend in Google Search? It’s not magic, even though PR is a mystery to Cretans.

Tags: Abaton, Abaton Island, Abaton Island Resort & Spa, Crete hotels, Crete resorts, famous hotels, Forbes Vanity Fair, Google Trends, Greece hotels, hotel marketing, hotel PR, hotel publicity, hotel stories, marketing, PR moves, public relations, publicity strategies, regional trends, search trends, stunning PR

Take a Social Media Lesson from Crete’s Crumb Healthy Living

2021-10-16 by Phil Butler

Crumb

A lesson from Crumb Healthy Living on Crete in the lost public relations art of reciprocity. Marketing has led us astray, here’s how.

Tags: Alexandra Manousakis, Ancient Malla, Coffee culture, Crete cafes, Crete food, Crete hospitality, Crete villas, Crumb Healthy Living, Giannis Tsakiraki, Heraklion cafes, hospitality, Konstantina Tsakiraki, Malla Villa, Malla Villas, marketing, PR, public relations, story, travel, travel marketing, travel PR

Greek Hoteliers and Politicians Launch ACME Rocket PR Campaign

2021-03-19 by Phil Butler

ACME

Greek political and business leadership launches cartoonish tourism PR campaign in the midst of record COVID-19 cases.

Tags: Clean Monday, COVID vaccine, crete, Dimitris Kalaitzidaki, EU, EU COVID response, EU Travel, Greek hoteliers, Greek hotels, Greek SMEs, Harry Theoharis, Kyriakos Mitsotakis, Open Tourism, public relations, Sputnik V, Sustainable Greece, tourism

Making a Dent in Marble Headed Greek Beurocrats

2018-12-01 by Phil Butler

In the late Spring of 2018 the Hellenic Ministry of Culture and Sports, the Hellenic Ministry of Tourism and the Greek National Tourism Organisation helped organize an amazing cultural event in Heraklion. The Contemporary Minoans design event held 11 and 12 May at the Heraklion Archaeological Museum should have been made Crete branding exercise, but it wasn’t. Instead, the event stands as a stark reminder of what the term “uncommitted” means for Greece.

Tags: Apivita Greece, Branding Heritage, Contemporary Minoans, crete, Crete events, Dimitris Z. Stathopoulos, European Year of Cultural Heritage 2018, Heraklion Archaeological Museum, Katerina Frentzou, KLOTHO, LoveGreece.com, marketing, Prince Charles, public relations, Sophia Kokosalaki

A Prescription for Recovering from Our Marketing Disease

2018-11-29 by Phil Butler

Soap sales

Digital communications has for too long been reclassified as only a function of marketing. Public relations communicators should have been in the lead all along.

Tags: Brian Solis, Dave Senay, digital marketing, earned media, Edelman PR, Epoch Times, EyeWide, EyeWide Digital Marketing, FH, Fleischman Hillard, Future Works, marketing, Martin Soler, media, Minas Liapakis, PR, public relations, RADAR, Richard Edelman, WIHP




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Karpathos Makes National Geographic 2023 Most Impressive List

2022-12-08 By Phil Butler

The Greek island of Karpathos has been included in National Geographic’s annual list of the world’s 25 most impressive destinations for 2023.  National Geographic refers to the island in the Dodecanese as an amazing and beautiful place, where women-owned businesses lead the way in sustainable tourism. Also included in the same category in the extensive […]

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Live Like Great Odysseus: Book a Week at Santa Thekla Peninsula

2022-11-17 By Phil Butler

Santa Thekla Peninsula on Kefalonia promises and delivers everything a mythical king could want. This is truly a “one-of” experience.

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