According to a survey conducted by Bentley’s Center for Marketing Technology (CMT), print media still rules hospitality marketing.
Hospitality firms with online presence can introduce and sell their products not only to actual customers directly, but also to the networks reached by customer feedback. More people reading customer reviews means a wider market reach, as any people use travel review websites in planning trips and sharing travel experiences. It’s been shown that three quarters of online travelers use three or more travel review websites before final booking. But there’s a problem…
One of the most crucial aspects of any online business is the landing page of the website. Nowhere is this more crucial than for any hospitality company, and in particular hoteliers. We have typed ourselves to bloody fingers, talked ourselves blue in the face, but still even wonderfully lavish hotels offer up hamburger to their prime rib consuming visitors.
Selected to reinvent all Library Hotel Collection’s websites, hotel marketing agency WHIP expands their already considerable brace of interdependent hotel clients with four extraordinary boutiques in New York, and more to come from Budapest to Toronto in the coming weeks. The hospitality sensation of ITB Berlin, WIHP Convert website design renders a result ending the way Every hotel website should look like, at least according to Robin Wauters at The Next Web.