In hospitality news from leading luxury player Orient-Express Hotels, a new associate hotels programme by them promises independently owned and managed hotels new momentum.
World Independent Hotels Promotion (WIHP), in a deal with TripAdvisor, has enhanced their “Show Price” PPC ad capability there by including budgetary control for hoteliers.
As you surf the web today, take note of just how many times you run across a WIHP ad. If ever there were an “over” the top campaign, the so called “all inclusive” hotel marketing agency may have gone too far.
So, since WIHP is all into viral evangelism and digital visibility, let’s take a look at just what’s going on there. First up, how about website creation?