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Orient-Express Launches Association by Excellence Program

2013-01-10 by Phil Butler

In hospitality news from leading luxury player Orient-Express Hotels, a new associate hotels programme by them promises independently owned and managed hotels new momentum.

Tags: booking affiliates, hotel, hotel ads, hotel affiliates, hotelier affiliations, hotels marketing, Mr & Mrs Smith, O'Rourke, partnerships, WIHP Hotels

WIHP Hotels Solves Hotel PPC Pain

2012-05-01 by Delia Gavrilescu

WIHP at ITB Berlin

World Independent Hotels Promotion (WIHP), in a deal with TripAdvisor, has enhanced their “Show Price” PPC ad capability there by including budgetary control for hoteliers.

Tags: ad revenue, ads, hotel ads, hotel marketing, hotels, online ads, pay per click, ppc, Show Price, travel ads, TripAdvisor

Taking a Whiff of WIHP

2011-11-20 by Phil Butler

Charlton Heston as Moses

As you surf the web today, take note of just how many times you run across a WIHP ad. If ever there were an “over” the top campaign, the so called “all inclusive” hotel marketing agency may have gone too far.

So, since WIHP is all into viral evangelism and digital visibility, let’s take a look at just what’s going on there. First up, how about website creation?

Tags: ad spend, Charlton Heston, hotel ads, Hotel du Globe, Hôtel Odéon Saint-Germain, Hotelduglobeparis.com, hotelduparcparis.com, hotelsoftparis.com, marketing spend, miracles, SEM, SEO, TripAdvisor Ads, TripAdvisor spend, WIHP




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