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Martin Soler

A Prescription for Recovering from Our Marketing Disease

2018-11-29 by Phil Butler

Soap sales

Digital communications has for too long been reclassified as only a function of marketing. Public relations communicators should have been in the lead all along.

Tags: Brian Solis, Dave Senay, digital marketing, earned media, Edelman PR, Epoch Times, EyeWide, EyeWide Digital Marketing, FH, Fleischman Hillard, Future Works, marketing, Martin Soler, media, Minas Liapakis, PR, public relations, RADAR, Richard Edelman, WIHP

Five More European Stay Recommendations

2017-03-12 by Phil Butler

Grand Hotel Toplice Lake Bled

Over the last decade, our team has had the exquisite opportunity to stay at some of Europe’s most hospitable and beautiful hotels. Before the vacation season for 2017 gets in full-swing, it seems a good time to reflect on destinations and places to call home for your enjoyment. Here’s a list of superb accommodations we are sure you will remember forever too.

Tags: Angleterre Hotel, Copenhagen, crete, Crete hotels, Grand Hotel Toplice, Greece, Hotel Bethel, Hotel Félicien, la Ville Lumière, Lake Bled, Lato, Lato Boutique Hotel, Martin Soler, Nikolai Tsiskaridze, Olga Malik, Oliver Green Hotel, Olivier Lapidus, Paris hotels, Philippe Vaurs, slovenia, World Hotels Group, Yara Lapidus

SnapShot Rolls Out Hotel Technology Index

2016-10-13 by Aleksandr Shatskih

SnapShot

Hospitality analytics leader SnapShot rolls out a Crunchbase-like Hotel Technology Index, a comprehensive database featuring hotel software and technology providers crucial for hospitality professionals.

Tags: analytics, Hotel Technology Index, Martin Soler, SnapShot

Cascais Tourism Forum Takes Aim at Hotels Innovations

2016-05-11 by Aleksandr Shatskih

Cascais Tourism Forum

The hotel landscape in Portugal is unique among European markets for several reasons. The best way to describe the landscape there is “feast and famine”, as some hotel businesses are flourishing, while others are bankrupt. A May 19th event, the Cascais Tourism Forum, held for the first time this year, focuses on the developmental challenges for hotels wanting to survive in this dynamic environment.

Tags: GuestCentric, Martin Soler, Portugal hotels, Portugal travel, ReviewPro, SnapShot

SnapShot Goes On the Road to Demonstrate Its Analytics Product

2016-04-05 by Aleksandr Shatskih

SnapShot Executive Team

In news from SnapShot GmbH, the hotel analytics company is going on the road to demonstrate its new platform, and to hold discussions on hotel data usage in key cities in Germany, Austria, the UK, and Belgium. The company says hoteliers in these cities will get hands on experience which demonstrates the full capabilities of its flagship product, SnapShot Analytics.

Tags: Big Data, hotel analytics, Martin Soler, SnapShot, Stefan Tweraser

Key Data Integrations for Hotel Intelligence

2015-10-21 by Phil Butler

Market segment, the new paradigm hotel revenue people seek to optimize and utilize, it can be an elusive beast. Using guest analytics and loyalty data will become more and more useful, but the key segments, and those data sets, will power the coming hotel operations shift toward predictive analytics. Here are some resources that should be […]

Tags: Airbn, analytics, Big Data, BioSeeker Group AB, Canadean Ltd, dotcomhotel, Energy Aspects Ltd., Euromonitor, GBI Research, HVS Library, iCD Research, IDATE, Lato Boutique Hote, Lefteris Karatarakis, marketing, Marketing Corporation, marketresearch.com, Martin Soler, Mintel, onetwotrip, SnapShot GmbH, STR Global, travel analytics

Status Update: Predictive Analytics for Hotels

2015-10-12 by Phil Butler

What’s the one question every hotel owner, director, and revenue manager on Earth wants to ask about Big Data and predictive analytics? “Where’s the proof?” This is what’s missing from every conference presentation, and ever marketing pitch for tech tools that will jump start the new business intelligence (BI). For those in need of such […]

Tags: analytics, Big Data, Disney, Forrester, hotels, Hyatt, IBM, Infographic, Marriott, Martin Soler, predictive analytics, SnapShot

Countdown to Budapest: Hospitality E-Commerce & Revenue Management Conference

2013-05-24 by Aleksandr Shatskih

Pit stop bar in the Continental Hotel lobby

Coming up next week in Budapest, dotcomhotel’s Hospitality E-Commerce & Revenue Management Conference kicks off May 30th at the Continental Hotel Budapest.

Tags: Affilired, Agniezska Sapa, Ana Carmona, Brendan May, Budapest events, Christophe Tassi, Daniele Di Bella, dotcomhotel, Kristof Roemer, luesun Hotels& Resorts, Martin Soler, Paul Ponçon, Smart HERO, Ulruch Pillau, WIHP Hotels

WIHP Convert Reveals Value to Guests & Hoteliers

2012-03-11 by Phil Butler

WIHP Convert - a cut above

Have you ever Google’d before going on a trip, only to run across one crappy website after another in search of a hotel? Face it, despite all the technology advances, the mobile breakthroughs enabling us like never before, hotel websites still suck. WIHP aims to change all that.

Tags: Ares Hotel, Convert, hospitality, Hotel Ares, hotel bookings, hotel marketing, hotel news, hotel websites, marketing, Martin Soler, rooms, site builder, travel websites, web design, WIHP

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Featured Stories

The Six Pufferfish Species Found in Greek Waters

Manolis Mylonakis Saves Another Life at Balos

Lifeguard Saves 10-Year-Old Boy from Drowning at Balos Lagoon

Morosini Fountain enclosed

Bureaucracy Is Heraklion’s Most Enduring Monument

Kapriko

Galatas Pediadas Celebrates the 29th Kapriko Festival on July 10-11

Crete animal cruelty

Confronting the Culture of Animal Cruelty in Crete

Why We Embrace AI

At Argophilia, we believe in using every tool at our disposal to bring you the stories that matter. You may notice a certain precision in our data analysis, a specific flair in our visuals, or a rapid turnaround on complex topics. That is no accident—it is the result of our rampant use of artificial intelligence.

We use Gemini to help synthesize data, structure our reporting, and ensure our news remains as sharp as the reality we cover. When it comes to our imagery, we rely on the creative power of Midjourney and NightCafe, unless otherwise noted in our editorial credits.

We are not apologetic for this. In a fast-moving world, these tools allow us to focus on what really counts: investigating the issues, giving a voice to the marginalized, and maintaining the journalistic integrity you expect from us. We see AI not as a replacement for human judgment, but as an engine that amplifies our ability to inform, analyze, and tell the truth about our island and beyond.

We are writers and journalists first—but we are proud to be tech-enabled ones, too.

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Your go-to guide for foraging cretan horta

Stories of Interest

The Six Pufferfish Species Found in Greek Waters

2026-07-08 By Mihaela Lica Butler

From the infamous Silver-cheeked Toadfish, whose powerful bite and deadly toxin have made headlines across the Mediterranean, to tiny deep-water species that most swimmers will never encounter, these invasive fish are now part of Greece’s marine life.

spearfishing diver AI illustration

Search Intensifies After Missing Spearfisher’s Gear Found Off Frangokastello

2026-07-08 By Manuel Santos

A Frontex thermal drone and multiple vessels search for a 65-year-old missing spearfisherman in Crete after his gear was found 5 nautical miles offshore.

Silver Nova pool deck

Luxury Cruise Ship Silver Nova Makes First Visit to Heraklion

2026-07-08 By Argophilia Travel News

Heraklion welcomed a new addition to its growing cruise portfolio this week as the luxury cruise ship Silver Nova made its first-ever visit to the Cretan capital. The maiden call was marked by the traditional plaque exchange ceremony aboard the vessel, attended by representatives of the Heraklion Port Authority, the Hellenic Coast Guard, and the […]

Chania market reopening 2026

Chania Municipal Market Targets September Reopening After Years of Restoration

2026-07-08 By Iorgos Pappas

Chania’s restored Municipal Market is expected to reopen in September, with shop owners beginning work on their premises during July.

Heraklion restaurants

Heraklion Restaurants See Plenty of Visitors but Less Spending This Summer

2026-07-08 By Victoria Udrea

Heraklion’s hospitality sector says visitor numbers remain strong, but cautious spending and rising costs are squeezing restaurant businesses.

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